The three founders Julien Durant, Jérémy Rochette and Vincent Andre, no longer see Picture Organic Clothing as a pure ski and snowboard brand, but as an "Environmental Action Outdoor Brand". The target group is all those who are interested in sustainable fashion and functional clothing, regardless of whether they are rooted in board sports or not.

A lot has changed since the idea of producing clothes with an ecological attitude was born. In those ten years, the founding trio was not only pioneers, but they also recognized the need to take care of our environment. From the love for nature a love for the product developed.