The first collection of sustainable functional clothing 2009 after the foundation one year before.
Over the ten years, the brand has developed into an innovation leader in the outdoor industry. Here, an advertisement from the year 2010.
The collections of Picture Organic Clothing are not only environmentally friendly, but always colourful, as shown here in 2011.
Environmental protection and ecological production are not the only values relevant for the brand. Having fun on and off the slopes is a major issue of Picture Organic Clothing, too, as the picture from 2012 shows.
In 2013, the brand launched a collection that, according to the advertising campaign, is not only suitable for this world.
It became even more colourful and shrill in 2014.
In addition to ski and snowboard clothing, Picture Organic Clothing also has functional clothing for warmer days in its repertoire, which even protected wearers in the jungle in 2015.
The brand has also launched utility items such as backpacks and protective helmets. Here's an advert from 2016.
Picture Organic Clothing is always up-to-date when it comes to fashion, as can be seen here in 2017.
The current collection of Picture Organic Clothing: as always, it unites fun designs with sustainability.
The three founders Julien Durant, Jérémy Rochette and Vincent Andre, no longer see Picture Organic Clothing as a pure ski and snowboard brand, but as an "Environmental Action Outdoor Brand". The target group is all those who are interested in sustainable fashion and functional clothing, regardless of whether they are rooted in board sports or not.
A lot has changed since the idea of producing clothes with an ecological attitude was born. In those ten years, the founding trio was not only pioneers, but they also recognized the need to take care of our environment. From the love for nature a love for the product developed.
