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Ten years ago, it all started in a garage in France. At that time, the Picture Organic Clothing brand was one of the first to produce sustainable functional clothing. Today it is firmly established in the ski and snowboard clothing market. The history of the brand in pictures.

The three founders Julien Durant, Jérémy Rochette and Vincent Andre, no longer see Picture Organic Clothing as a pure ski and snowboard brand, but as an "Environmental Action Outdoor Brand". The target group is all those who are interested in sustainable fashion and functional clothing, regardless of whether they are rooted in board sports or not.

A lot has changed since the idea of producing clothes with an ecological attitude was born. In those ten years, the founding trio was not only pioneers, but they also recognized the need to take care of our environment. From the love for nature a love for the product developed.

ISPO Digitize Summit 2020
Don't miss the annual event for the digitalization of the sports business! The ISPO Digitize Summit 2020 will take place in Munich on June 30, 2020.