Adidas signs Paul Pogba

Sportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract, reports the Gazzetta dello Sport newspaper.

Paul Pogba
A number of top European clubs are said to be interested in the Frenchman.

According to reports, the collaboration will bring the 22-year old 39 million euros in earnings. Pogba is considered a shooting star of European soccer. In 2012, the French national team player transferred from Manchester United to Juventus Turin and is now the most important player on the record-holding champion Italian team.

The commitment is further good news for Adidas. Adidas recently presented positive figures for 2015 and increased their forecast for 2016. Double-digit growth figures in China, the Middle East, Latin America and Western Europe were responsible for the good result.

New CEO as of October

A lot of good news has been coming from Adidas: Brand equity has increased, a record year was announced and an important deal with Real Madrid seemed imminent. However, a Bayern player once again being seen in clothing by its competitor, Nike, was a source of irritation.

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