The growth rates for large sports companies are much higher in China than anywhere else. Nevertheless, a huge potential is still untapped in the most populated country on Earth. Sascha Schmidt from the WHU – Otto Beisheim School of Management and an expert on China explains how sports companies can conquer the market.
At the Intersport cooperative, the new Chief Digital Officer has rolled out the Cooperative Retailers Platform (CRP). 150 retailers are on the waiting list. In an interview, CDO Carsten Schmitz explains the route to becoming an omnichannel retailer. And says: “E-commerce doesn’t work with a baseball bat.”
ISPO.com shines a light on the five most important tasks for Intersport in 2018. Topics: changes in image and brand, expanding the concept landscape, member business, digitization. Before the beginning of ISPO Munich 2018, chairman of the board Kim Roether explains where the group’s path will lead: “We want to become sexier, fresher, more modern.”
Post-materialism and the search for meaning open up potential for a powerful vision. Along these lines, the industry can broaden the term ‘outdoor’ and co-opt other neighboring disciplines — instead of fighting them.