Order trends for spring-summer 2026: What sports and outdoor buyers are saying

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• Shoes, Running Gear, Pants, and Padel
• Multifunctional and Adaptable Products
• Running & Trail Running
• Outdoor & Lifestyle Growth
• Sustainability as Standard
• UV Protection & Lightness
• Community Sports on the Rise

Several current developments suggest that multifunctional and versatile products align with the times. As weather becomes increasingly unpredictable and consumer behavior changes, investing in flexible product ranges that remain relevant for a longer period of time makes sense. Additionally, many consumers have become more conscious, critically questioning consumption. Many people pay attention to whether they can use products in a variety of ways or if they will mainly sit in a closet unused. Additionally, today's sports enthusiasts often participate in multiple sports, such as running and cycling, and don't want to buy a different outfit for each one. The same is true for newcomers to sports who want to try out different sports to see which one suits them best.

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Running has been one of the top performers in sports retail for years. Excellent quarterly figures from brands such as Asics, Hoka, and Merrell speak for themselves. Above all, however, running has become a lifestyle. It is the new streetwear, and the segment is currently tapping into a new target group: young, style-conscious, and often urban. Running clubs are popping up everywhere. Collaborations such as Patta x Nike and Merrell x Janji, as well as new brands like 4T2 from the Netherlands and Bandit from the US, are revitalizing the market.

Since the pandemic, van life and camping have experienced a real upswing, fueled by the search for authenticity and sustainability, the desire for inexpensive travel, and the opportunity for a digital detox. Additionally, mobile travel combines the freedom and thirst for adventure with the opportunity to spend extended periods of time in nature. This flexible and often more affordable vacation option appeals to younger generations, whose experiences are shared on social media. Influencers around the world share their experiences in nature, ranging from minimalist camping far from civilization to luxury camping with elaborate staging.

This has led to a growing demand for fashionable, lifestyle-oriented outdoor clothing. The distinction between everyday clothing and functional outdoor clothing is becoming increasingly blurred.

While public interest in sustainability seems to be waning, this does not mean that the issue is becoming less important. On the contrary, many companies are becoming increasingly efficient and routine in pursuing their sustainability goals. The transformation is in full swing, especially in the outdoor industry, which has been a pioneer in this area for years.

Functionality is the foundation of the sports and outdoor industry. This is why the industry and retailers view the changing climate around the world as both a challenge and an issue to address. Clothing that can adapt to changing weather conditions while providing more protection and comfort is becoming increasingly important. UV protection, cooling, and temperature-regulating high-tech fabrics are becoming increasingly important in summer collections. These fabrics are not only used in sports and outdoor clothing but also in the lifestyle sector.

The more digital, urban, and sedentary life becomes, the stronger the desire for physical and mental balance. Sports have always brought people together. In the past, this happened in traditional clubs, but today, it's happening more and more in informal running and biking clubs or community-oriented sports, such as bouldering. Many brands are also recognizing the potential of building communities whose members can meet in the brand's stores to train together, reach the next level of fitness, or simply have a good time.

The order trends for spring-summer 2026 show that multifunctionality and sustainability are becoming increasingly important in sports and outdoor retail. Products such as trail running and padel equipment as well as outdoor items for micro-adventures are becoming increasingly popular, while the focus on lightweight materials and UV protection is also growing. These developments offer companies new starting points for adapting their product range and addressing current consumer needs.

ISPO 2025 offers orientation in this regard: As an international flagship, ISPO provides in-depth insights into the latest trends. The free ISPO Retail Club 2025 gives retailers the opportunity to network with industry experts and gain access to exclusive market insights all year round. In addition, members benefit from a VIP treatment, including a free ticket and access to the exclusive Retail Club Lounge. Register now for the Retail Club and discover the latest trends live on site. From 30. NOV. - 02. DEC. in Munich.

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