Sports clothing




ISPO Textrends
Waste not, want not - the reusable stand made of recycled materials at Ashford - The Fabric Workshop Photo credit
ISPO Munich 2020 confirmed that the message on responsibility and sustainability has been heard, implemented and heralded, as brands and collections throughout the show embraced the cause. At the starting point of the supply chain the S-Word is becoming a permanent fact and not just a feature.

Marketing
Work Ski Balance - Marlene erzählt von ihrem Leben als Outdoorbloggerin und den Erfahrungen mit Unternehmenskooperationen
What should companies consider when cooperating with bloggers in the sports sector? This is explained by an experienced outdoor blogger. And there is also the chance to get in touch with bloggers for brands and retailers at ISPO Munich






Sports business
Founder Lotta Giornofelice and one of the first Houdini trade fair booths.
What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.