Sports clothing

The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.

In Brazil, devastating fires are raging in the rainforest area on the Amazon River. A large clothing group draws consequences and renounces goods from Brazil.

Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.

For Fall/Winter 21/22, with sustainable processes par for the course, it is time for creativity to take charge, with colors a key component in creating an unforgettable season.

The shoe segment has grown strongly in the outdoor market in recent years - more and more brands are joining in.

The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.

More than 1000 exhibitors, 22,000 trade visitors: The premiere of OutDoor by ISPO is a success. The innovative trade fair concept is particularly impressive for the organisers and exhibitors.

A new study shows how manufacturers and online retailers can position themselves better when it comes to sustainability and what consumers are looking for when making their purchasing decisions.

Old PET bottles are nowadays used to make polyester clothing, and there are also outdoor jackets, shirts, trousers and bikinis made of plastic waste. But can textiles and shoes also be recycled? We present some promising solutions and the limits of recycling today.

Adidas presents record figures at its general meeting and drives the share to an all-time high of over 250 euros.