Expansion

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. 

Founder Joachim Leitgelb was overtaken by torrential rainfall in Malaysia and propmtly found a solution. At ISPO.com he tells the story behind the flying tent - and what it has to with Austrian television.

Climbing specialist Red Chili has joined the Vaude Group. The company founded by Stefan Glowacz and Uwe Hofstädter is merging with Edelrid. 

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.

The Nidecker Group is getting bigger: The sports company from Rolle in French-speaking Switzerland has acquired Flow Snowboarding from California.