Expansion

Alibaba and Tmall dominate e-commerce in China and expand into the rest of the world – and are still a mystery for many Western companies.

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. 

Founder Joachim Leitgelb was overtaken by torrential rainfall in Malaysia and propmtly found a solution. At ISPO.com he tells the story behind the flying tent - and what it has to with Austrian television.

Climbing specialist Red Chili has joined the Vaude Group. The company founded by Stefan Glowacz and Uwe Hofstädter is merging with Edelrid. 

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.

The Nidecker Group is getting bigger: The sports company from Rolle in French-speaking Switzerland has acquired Flow Snowboarding from California. 

The Mizu idea: Instead of plastic bottles, people should drink from eco-friendly, reusable stainless steel bottles.

Christian Stammel is an expert on wearables and explains the future of fitness trackers, smartwatches and the like: which devices will prevail and which innovations are coming.

Factories devoid of humans, fully automated production, everything right on-site: Adidas wants to implement new measures in production with the Speedfactory project. 

Hydro Flask has found a CEO for its European headquarters. David Ledouble will shift from Black Diamond to the manufacturer of vacuum-insulated drinking bottles.