Expansion

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.

The Nidecker Group is getting bigger: The sports company from Rolle in French-speaking Switzerland has acquired Flow Snowboarding from California. 

Hydro Flask has found a CEO for its European headquarters. David Ledouble will shift from Black Diamond to the manufacturer of vacuum-insulated drinking bottles.

Sportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract.

Heng Zhang has waited for years for this moment. His specialty outdoor chain Sanfo is on the stock exchange.