ExpansionChina How Sports Brands Ensure Their Brand Rights for the Chinese MarketWe explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. read moreISPO Munich Company insider: Adidas' plans for the futureThe world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans. read moreWinter sports Nidecker Group Buys Flow SnowboardingThe Nidecker Group is getting bigger: The sports company from Rolle in French-speaking Switzerland has acquired Flow Snowboarding from California. read more Hydro Flask: Ledouble New European CEOHydro Flask has found a CEO for its European headquarters. David Ledouble will shift from Black Diamond to the manufacturer of vacuum-insulated drinking bottles. read moreSports Business Adidas signs Paul PogbaSportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract. read moreNext page
China How Sports Brands Ensure Their Brand Rights for the Chinese MarketWe explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. read more
ISPO Munich Company insider: Adidas' plans for the futureThe world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans. read more
Winter sports Nidecker Group Buys Flow SnowboardingThe Nidecker Group is getting bigger: The sports company from Rolle in French-speaking Switzerland has acquired Flow Snowboarding from California. read more
Hydro Flask: Ledouble New European CEOHydro Flask has found a CEO for its European headquarters. David Ledouble will shift from Black Diamond to the manufacturer of vacuum-insulated drinking bottles. read more
Sports Business Adidas signs Paul PogbaSportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract. read more