Expansion

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. 

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.

The Nidecker Group is getting bigger: The sports company from Rolle in French-speaking Switzerland has acquired Flow Snowboarding from California. 

Hydro Flask has found a CEO for its European headquarters. David Ledouble will shift from Black Diamond to the manufacturer of vacuum-insulated drinking bottles.

Sportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract.