The contract of sale is signed: The footwear brand Altra changes from ICON Health & Fitness to VF Corporation. The new owners are pursuing a strategic goal with the purchase of the sports and lifestyle footwear brand.
With the Brooks Levitate RS the Brooks Running Company wants to reinvent individuality in running shoes. Together with SuperFeet and HP the US company strives for perfect fitting footwear for everybody.
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight.