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New sponsor for soccer star

Adidas signs Paul Pogba

Sporting goods giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Torino, is said to have signed for ten years, reports the 'Gazzetta dello Sport'.

Paul Pogba
A number of top European clubs are said to be interested in the Frenchman.

The collaboration will reportedly bring the 22-year-old revenues of €39 million. Pogba is regarded as the coming star of European soccer. In 2012, the France international moved from Manchester United to Juventus Turin and has since become the Italian record champions' most important player.

For Adidas, the signing is another piece of good news. Most recently, Adidas was able to present positive figures for 2015 and increase its forecast for 2016. Double-digit growth figures in China, the Middle East, Latin America and Western Europe were responsible for the good results, the company said.

New CEO from October

Recently, there have been more positive headlines at Adidas: brand value has increased, a record year has been announced and important deals with the DFB and Real Madrid seem imminent. The fact that a Bayern player was once again seen wearing clothing from competitor Nike, on the other hand, caused irritation.

In contrast, the sporting goods giant withdrew from athletics, while at Fifa it only tentatively increased the pressure.

Kasper Rorsted will become the new CEO of Adidas in October. The Dane is still head of Henkel. He succeeds Herbert Hainer.

The Group has also recently made headlines from a legal perspective: Injunctions were obtained against both Skechers and Patrick.


The commitment is further good news for Adidas. Adidas recently presented positive figures for 2015 and increased their forecast for 2016. Double-digit growth figures in China, the Middle East, Latin America and Western Europe were responsible for the good result.

New CEO as of October

A lot of good news has been coming from Adidas: Brand equity has increased, a record year was announced and an important deal with Real Madrid seemed imminent. However, a Bayern player once again being seen in clothing by its competitor, Nike, was a source of irritation.

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