The Olympic Games are a money machine: 14 top sponsors - including global brands such as Coca-Cola, Intel and Alibaba - and almost 70 other partners flush billions into the IOC's coffers. All information about the sponsors, partners and financiers.
The Bundesliga clubs and their sponsors: Despite the Corona pandemic, most partners remain loyal. Only two clubs have new sponsors. Two big earners have been relegated. The promoted clubs are a downsize. We present all clubs, all shirt sponsors and the revenues.
eSport is becoming more and more present. This is also used by well-known brands such as red Bull, Monster Energy, Adidas and Intel for their advertising strategy. A new study by INNOFACT AG has found out what the best known brands among eSports enthusiasts are. These are the results.
Ski star Marcel Hirscher has extended his contract with manufacturer Atomic until 2020. Nevertheless, the dominant Austrian ends his alpine skiing career in summer 2019.
eSports is a mass phenomenon and many companies have got onboard as sponsors and partners. ISPO.com shows ten global players who are committed to competitive gaming - from Adidas to Red Bull and Telekom.
Austria’s David Lama (27) is considered an exceptional talent in international alpinism. The Innsbruck native became an international star with his film on the ascent of the legendary Cerro Torre. He presents his new sponsor, The North Face, at ISPO Munich. A conversation on partnerships, clear lines, and the stories from the mountain.
Brands, broadcasters and media houses are all looking for opportunities. When it comes to revenue generation, sponsorship emerges as the main revenue stream in eSports. Find out more about it at the ISPO Munich 2019.
For seven years, Marcel Hirscher has been dominating the alpine skiing sport. But how valuable is the Austrian athlete for his sponsors? A power struggle for sponsors has raged in Norway for years, Felix Neureuther loses a sponsor, but starts with new projects.
Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.
