Women's soccer sets records at Euro 2025 and offers brands enormous opportunities for sponsorship. More about this from Jessica Stommel from Sportfive.
Laura Dahlmeier, two-time Olympic champion in 2018, celebrated outstanding success in the biathlon. Find out how popular she was with fans and sponsors and the fortune she built up during her career.
The Winter Olympics in Milan and Cortina are attracting new sponsors who are enriching the event with innovative solutions. Find out how these partnerships are changing the Olympic experience.
