For seven years, Marcel Hirscher has been dominating the alpine skiing sport. But how valuable is the Austrian athlete for his sponsors? A power struggle for sponsors has raged in Norway for years, Felix Neureuther loses a sponsor, but starts with new projects.
Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.
The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.