Sponsoring



ISPO Munich
Sportkletterer David Lama im Gespräch mit ISPO.com über seine Partnerschaften, klare Linien und Geschichten vom Berg.
Austria’s David Lama (27) is considered an exceptional talent in international alpinism. The Innsbruck native became an international star with his film on the ascent of the legendary Cerro Torre. He presents his new sponsor, The North Face, at ISPO Munich. A conversation on partnerships, clear lines, and the stories from the mountain.

eSports
Brands, broadcasters and media houses are all looking for opportunities. When it comes to revenue generation, sponsorship emerges as the main revenue stream in eSports. Find out more about it at the ISPO Munich 2019.







Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.