Sponsoring


Sports business
Adidas CEO Kasper Rorsted und DFB-Präsident Reinhard Grindel verkünden die Verlängerung.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.









ISPO Munich
Sportkletterer David Lama im Gespräch mit ISPO.com über seine Partnerschaften, klare Linien und Geschichten vom Berg.
Austria’s David Lama (27) is considered an exceptional talent in international alpinism. The Innsbruck native became an international star with his film on the ascent of the legendary Cerro Torre. He presents his new sponsor, The North Face, at ISPO Munich. A conversation on partnerships, clear lines, and the stories from the mountain.