More from this author: author Awards ISPO Award 2018 | Product of the YearThe jury of the ISPO Award has selected the best sports products 2018. These are the “Product of the Year” prize winners: read more Sports industry: "Wrong message, wrong target group".The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course. read more
Awards ISPO Award 2018 | Product of the YearThe jury of the ISPO Award has selected the best sports products 2018. These are the “Product of the Year” prize winners: read more
Sports industry: "Wrong message, wrong target group".The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course. read more