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The digital and analogue worlds are merging more and more. This is also true for the sports business. These dealers are pioneers in uniting the on- and offline world by introducing inoovative digital concepts in their stationary stores.

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Sports Business
The Nike by Melrose store in the USA uses customer data as the basis for the store concept.

The Nike by Melrose store in the USA uses customer data as the basis for the store concept.

Image credit: Nike
Titici lets customers decide for themselves what the bike looks like.

Titici lets customers decide for themselves what the bike looks like.

Image credit: ticini
The Polish shoe retailer Eobowie connects shop, online shop and warehouse.

The Polish shoe retailer Eobowie connects shop, online shop and warehouse.

Image credit: Dalziel & Pow
Rebecca Minkoff offers additional customer service through smart mirrors.

Rebecca Minkoff offers additional customer service through smart mirrors.

Image credit: Rebecca Minkoff
In Beijing, Intersport and Tmall are testing the store of the future with numerous digital features.

In Beijing, Intersport and Tmall are testing the store of the future with numerous digital features.

Image credit: Alibaba Group
The new Amazon concept store only sells what has been awarded at least four stars by customers online.

The new Amazon concept store only sells what has been awarded at least four stars by customers online.

Image credit: Amazon
SportScheck plans to introduce mobile payment options in stores soon. Here is the new store in Cologne.

SportScheck plans to introduce mobile payment options in stores soon. Here is the new store in Cologne.

Image credit: SportScheck
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The Nike by Melrose store in the USA uses customer data as the basis for the store concept.
Titici lets customers decide for themselves what the bike looks like.
The Polish shoe retailer Eobowie connects shop, online shop and warehouse.
Rebecca Minkoff offers additional customer service through smart mirrors.
In Beijing, Intersport and Tmall are testing the store of the future with numerous digital features.
The new Amazon concept store only sells what has been awarded at least four stars by customers online.
SportScheck plans to introduce mobile payment options in stores soon. Here is the new store in Cologne.

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7 concepts that make sports stores stand out around the world
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