The retailer association Sport 2000 International has coped well with the loss of its licensing partner SDI and is positioning itself for the future. CEO Margit Gosau talks of entering a new stage of development.
FC Bayern also wants to be at the forefront of digitalisation. The media subsidiary is to raise even more attention for FC Bayern worldwide and of course there is also a plan for how the company earns money.
Nowadays, reaching and connecting with customers via social media is part of everyday business – for sporting goods brands too. Marketing expert Sascha Liebhardt, who explained the topic in an innovative way in a free ISPO Academy webinar, believes even the big players can learn a thing or two.
The growth rates for large sports companies are much higher in China than anywhere else. Nevertheless, a huge potential is still untapped in the most populated country on Earth. Sascha Schmidt from the WHU – Otto Beisheim School of Management and an expert on China explains how sports companies can conquer the market.
Hardly any other job in the sports business is as diverse as that of a merchandising manager. Anyone with an understanding of business management, knows how the retail trade ticks, understands product management, and can make razor-sharp calculations will have the best career chances.
Sports are booming in India. That’s also an opportunity for international sports companies. A renowned Indian sports businessman says which sports are in demand in India and which investment opportunities are offered.
The sporting goods group Adidas continues to post significant sales growth in the third quarter of 2017. Adidas is particularly successful in e-commerce and in two regions with strong purchasing power.
Not investing in the second biggest market in America is a wasted opportunity. The president of the Brazil Sports Industry Association knows the structures and growth opportunities in the Brazilian sports industry like no one else.
In the third quarter of 2017, Puma's consolidated revenues increased significantly compared to the previous year. The sporting goods manufacturer also considers the outlook for the final quarter of the year to be very good.