The huge range of offers makes it increasingly difficult to retain consumers in the long term. This makes it all the more important to turn customers into fans. Blogger and consultant Svenja Walter gives ISPO.com five content marketing tips.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.