Sports market

In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.

The North Face, Patagonia & Co.: 10 top sports brands that have perfected their marketing game on Instagram – and that you can still learn something from.

Adidas and Prada, The North Face and Supreme, an ice hockey brand and rap superstar Drake - exciting collaborations from sports, fashion and culture will continue to mix up the market in 2022.

In winter 2020/21, many things will be different in terms of holidays and winter sports due to the Covid-19 pandemic. In order to motivate people to stay active outdoors, Peter Schöffel demands even more customer focus and cross-sector cooperation between the sports and outdoor industry.

Exhibitors and visitors can generally enter Germany even from outside the EU to participate in a trade fair. This has been decided by the German government. This clears the way for participation in ISPO Munich 2021.