Sports market


China
Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.








Sports business
Team spirit. Cohesion. Strength. This is what sport stands for and this is also what the ISPO community stands for.
The coronavirus affects society in all areas. The sports business is also struggling with the effects of the pandemic. The ISPO Group, the Association of German Sports Retailers (VDS) and Sport 2000 are therefore jointly launching the #sportstays campaign, which aims to bring the sports and outdoor industry even closer together.