Sporting goods industry

The Corona pandemic has massive consequences for the sports and outdoor world. The ISPO.com live ticker provides daily news on the developments and effects of the crisis on the sports business worldwide, but also shows measures with which sports and outdoor are putting themselves at the service of society.

The down jacket specialist Bosideng is market leader in China with 200 million customers. Now the brand wants to take off in the West - with Hollywood stars and ISPO boost.

Portugal's sporting goods and textile industry is actively involved in the fight against the coronavirus. In a coordinated campaign, textile manufacturers are now supplying hospitals with urgently needed equipment.

How is digitalization changing sport? The US trade magazine "Fast Company" has compiled the ten most innovative sports companies. Among them: a developer of a training app, a wearables developer and a football club.

Adidas and Reebok have reported good results for the 2019 fiscal year. The forecast for 2020 is also positive - but this does not take into account the impact of coronavirus. CEO Kasper Rorsted speaks of an "uncontrollable force in the market".

Significantly less girls than boys practice sports in the USA. A study now shows solutions to engage more girls in sports and encourages parents to support their daughters.

Heated jackets, mobile phone control with the sleeve, chip shoes - the digital transformation does not stop at sportswear. ISPO.com shows the potentials of smart outfits - and how they enable new cooperations.

Printed electronics are becoming smaller, smarter and more suitable for everyday use. In textiles, they provide a revolutionary expansion of functionality - from protective functions to energy generation and moisture management.

The head of the sustainability program at Gore, talks about greenwashing, cooperation with competitors and the sensible use of chemicals.

Jack Wolfskin has to adjust again only one year after the restructuring of the Executive Board: CSO Markus Bötsch will leave the outdoor brand in summer after almost 30 years.