The snowboard brand Zimtstern plans to discontinue its business activities during the course of the year. The bike division will possibly be continued. The reasons for the withdrawal of the legendary Swiss label.
Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.
Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.
The European Outdoor Group (EOG) has reacted clearly to Messe Friedrichshafen's announcement that it will host its own outdoor event from 2019 onwards. The aim must be to keep the industry together. In addition, the venue Munich was elected with a clear majority. The details.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.
After four days ISPO Munich 2018 is over, and many exhibitors are offering a very positive summary. ISPO.com asked the Fenix Group, Columbia Sportswear, Primaloft, Adidas, Nitro Snowboards, and others.
The former Columbia President, Gert Boyle (93) has been awarded the ISPO Cup in honor of her life’s work. Her son and Columbia CEO Tim Boyle accepted the trophy at the ISPO VIP dinner at the ICM. “Our industry must be grateful for having a role model like you,” said presenter Flori Schuster.
The development and production of sports products is a process that costs a lot of money and time. Virtual simulations can help to save a great deal of time, material and energy costs. Renowned sports brands have already converted portions of their product design and product development.