Sporting goods industry

The North Face, Patagonia & Co.: 10 top sports brands that have perfected their marketing game on Instagram – and that you can still learn something from.

The sports industry must change decisively. According to a McKinsey study, eight key issues will determine future success.

New hall types, innovative offers, even more trade show engagement - we answer the most important questions.

ISPO Munich Online 2021 is in the books. This is what the organizers and some exhibitors say about the trade show.

A sustainable, fair and healthy society are values that unite the world of sport. But how do you make the step from pure intention to actual action? The Friday for Good at ISPO Munich Online showed possibilities. The highlights of the day.