Sporting goods industry

Even if a transition period until 2020 is expected, British companies must prepare for the Brexit. ISPO.com has asked Nikwax, Pentland Brands and Mountain Equipment how they prepare for something that is not yet seizable.

With Kasey Jarvis, Under Armour brings a new Chief Design Officer with an impressive CV: He has already designed for Black Diamond, Nike and General Motors, among others. CEO Kevin Plank promises nothing less than a design revolution.

Sporting goods giant Adidas has presented record figures for 2018. The brand is booming in North America and China. But Nike's competitor is struggling on its home market.

The sustainability challenges are manifold and complex. We give an overview and an expert explains the most important trends for greater sustainability.

Practical experience, language skills, international experience - these are some of the most important skills of new employees in the sports industry? At ISPO Munich, trainees and students were able to find out about this and more at the invitation of ISPO.

Women conquer the sports business, whether as trainers in the German Bundesliga, as sports travel organizers or fitness bloggers - and as customers, too. These are the findings of a survey* by ISPO Munich 2019 on the topic of "Women in Sport Business".

Sustainability is one of the most important issues in the sports industry. So far, the focus has mostly been on textile manufacturers. That's why ISPO.com once asked major ski and snowboard brands about their sustainability strategies.

How can sports retailers differentiate themselves from their competitors? For example by a courageous brand assortment. ISPO.com provides some food for thought.

The trend towards individualized products for athletes with the help of artificial intelligence and algorithms is constantly progressing.

Women are more than ever in the focus of the sporting goods industry. In the video industry representatives explain how entrepreneurs must design their products in order to attract women as buyers.