Sporting goods industry

After the sporting goods giant Adidas, Primaloft is now also working with Parley for the Oceans. The cooperation stands for the growing sense of sustainability in the sports business.

The sporting goods giant will close the Speedfactories in Germany and the USA by April 2020 at the latest. The company is now using the findings of the sneaker factory at other locations.

The recycling of used clothing is a challenge for the sportswear industry. The first projects and even products show that progress is nevertheless being made.

For the ninth time, ISPO honors outstanding products and services of the sports industry with the renowned ISPO Award. The early bird application is still on.

Growth in the e-bike sector is increasing. In 2018, the turnover of worldwide pedelec sales was 14.775 billion dollars. According to a study, however, the end of the profits has by no means been reached.

The European ski industry is still on the upswing. The sale of ski equipment is booming. With one exception: the Brexite-shaken United Kingdom.

From 26 to 29 January, ISPO Munich 2020 will once again be the most important event of the sporting goods industry. Ticket sales has started and offers discounted tickets until mid-December.

Winter sports experienced a summer of resignations: With Laura Dahlmeier, Felix Neureuther or Marcel Hirscher, winter sports lost its most famous athletes. But this creates space for new ski stars. ISPO.com shows the most important.

Urban outdoor products are trendy. The freshly launched MyShelter jacket line from Adidas Outdoor also attracted a lot of attention in both markets. ISPO.com spoke to Tim Janaway, General Manager Adidas Outdoor, about Urban Outdoor and trends and challenges in the outdoor market.

Which brands determine the everyday life of Generation Z? A US study asked teenagers about their favourite labels. The insight: sports brands dominate in fashion and footwear.