Sporting goods industry

Ashmei uses sustainable merino wool for its performance products.
Corona has shown it: uncontrolled economic growth reaches its limits. Now the call for sustainability gets louder. But are sustainability-oriented companies crisis-proof? And what do current developments in the outdoor industry look like?

Frank Dassler died at the age of 64.
Frank Dassler died in Hamburg at the age of 64 years. The former president of the World Federation of the Sporting Goods Industry (WFSGI) and the Federation of the European Sporting Goods Industry (FESI) was the last representative of the Dassler family at Adidas until 2018.

Sports business
The live ticker provides daily news on the developments and effects of the Corona crisis on the sports business worldwide, but also on measures with which sports and outdoor activities serve society.