Sporting goods industry

Sports business
Stefan Herzog is the new president of the European sports retail association FEDAS and specializes in transformation.
Stefan Herzog is Werner Haizmann's successor at the Association of German Sports Retailers (VDS). After a quarter of a decade as president, Haizmann becomes the first honorary president in the association's history.

Winter sports
The winter sports highlights for the 2020/21 season combine sustainability, functionality and style. takes a close look at the innovations of the winter sports industry and presents the award-winning products of the new season from Nordica, Alpina, Rossignol & Co.

The Nike House of Innovation in Paris from the inside.
Nike has opened its first House of Innovation in Europe in Paris. In the newest of three flagship stores worldwide, the US sporting goods giant is presenting its vision of sports shopping - including a digitally networked shopping experience.

Sports business
Just like in sport: Content marketing managers must be team players who know the scene well.
Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.

Ashmei uses sustainable merino wool for its performance products.
Corona has shown it: uncontrolled economic growth reaches its limits. Now the call for sustainability gets louder. But are sustainability-oriented companies crisis-proof? And what do current developments in the outdoor industry look like?