Sporting goods industry



Sports business
Der neue Markenauftritt von New Balance: sichtbar anders
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.




China
Der NBA-Basketballer Klay Thompson ist Antas Werbegesicht in China.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.




Career
Sales employee presents something on a whiteboard
A job in sales offers major opportunities, even at sports companies. One thing is important above all: full identification with the brand. Here you’ll learn which opportunities a sales job offers, and how to get started.