Sporting goods industry

Corona has shown it: uncontrolled economic growth reaches its limits. Now the call for sustainability gets louder. But are sustainability-oriented companies crisis-proof? And what do current developments in the outdoor industry look like?

At the ISPO Re.Start Days it became clear: For sports and outdoor brands such as Jack Wolfskin, Schöffel and Adidas, the new start after the Coronavirus is also a sign of an even greater focus on sustainability. The industry sees itself on a good path.

Because Facebook does not resolutely oppose hatred and discrimination, more and more brands in the sports and outdoor world are boycotting the social giant. The campaign has not missed its mark: Facebook now vows to improve.

On 1 July 2020, Robert Schieferle, previously Deputy Managing Director, will take over as sole Managing Director of Deuter Sport GmbH, replacing Martin Riebel.

Nobel Peace Prize winner Professor Muhammad Yunus made a plea for the role of sport in shaping the future at the ISPO Re.Start Days. In view of the challenges ahead, it is time to rethink. Registered participants can watch the complete interview as a full length video.

Frank Dassler died in Hamburg at the age of 64 years. The former president of the World Federation of the Sporting Goods Industry (WFSGI) and the Federation of the European Sporting Goods Industry (FESI) was the last representative of the Dassler family at Adidas until 2018.

Climbing courses, sailing trips, alpine or guided mountain bike tours - many offers cannot be translated into digital. Nevertheless, digitalization can help, especially in the corona crisis. Four sports and travel providers explain how.

The ISPO.com live ticker provides daily news on the developments and effects of the Corona crisis on the sports business worldwide, but also on measures with which sports and outdoor activities serve society.

Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.

Melanie Lauer (39) moves from Conrad Electronics as CEO to the management of Trisport AG in Hüneberg, Switzerland. Since May 1, 2020, she has been part of the new Trisport/Kettler management team together with Stefan Christen (48), who has been Trisport's Managing Director for many years.