Sporting goods industry



Sports business
Sieht noch aus wie Science Fiction, ist bei Adidas aber bald Realität: Schuhe, die von Maschinen produziert werden.
The sporting goods giant will close the Speedfactories in Germany and the USA by April 2020 at the latest. The company is now using the findings of the sneaker factory at other locations.







Outdoor
Tim Janaway has been active in the sports industry for over 20 years, since October 2016 as head of Adidas Outdoor.
Urban outdoor products are trendy. The freshly launched MyShelter jacket line from Adidas Outdoor also attracted a lot of attention in both markets. ISPO.com spoke to Tim Janaway, General Manager Adidas Outdoor, about Urban Outdoor and trends and challenges in the outdoor market.