The World Cup in Russia is pouring millions upon millions of dollars into the wallets of FIFA, sponsors, and participating associations. It’s the most expensive world championship yet. We explain who’s profiting from the World Cup and who’s paying.
Instagram stars and blogger are gaining more influence in the running scene. Are social-media-stars replacing professional athletes as advertising media for the running brands? Adidas, Brooks and others provide insight into their marketing strategies.
Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.