Sporting goods industry

In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.

Nobel Peace Prize winner Professor Muhammad Yunus believes that the link between sport and society is a powerful force for solving social problems.

The North Face, Patagonia & Co.: 10 top sports brands that have perfected their marketing game on Instagram – and that you can still learn something from.

Nike has secured the title as the world's most valuable apparel brand in the Brand Finance report for the seventh year in a row. Adidas is in the top 5. With Fila and Bosideng, two more players in the sports and outdoor industry are among the big winners in a difficult year.

Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.