Sporting goods industry


Snowboarding
Zimtstern-Fahrerin Sina Candrian trägt eine Jacke mit dem charakteristischen Zimtstern-Stern
The snowboard brand Zimtstern plans to discontinue its business activities during the course of the year. The bike division will possibly be continued. The reasons for the withdrawal of the legendary Swiss label.

Sports business
Der Air Jordan III „Tinker”
Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.

Sports business
Puma CEO Björn Gulden
Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.


Sports business
Der neue Markenauftritt von New Balance: sichtbar anders
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.