Nike has secured the title as the world's most valuable apparel brand in the Brand Finance report for the seventh year in a row. Adidas is in the top 5. With Fila and Bosideng, two more players in the sports and outdoor industry are among the big winners in a difficult year.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.
On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.
The American running specialist New Balance has a new CEO: President Rob DeMartini will step down as of December 31, 2018 - without further explanation. Joe Preston succeeds former running shoe newcomer DeMartini.
He was the last representative of the founding family at Adidas: Now Frank A. Dassler has left the company. However, the lawyer will continue to be associated with Adidas.
A job in sales offers major opportunities, even at sports companies. One thing is important above all: full identification with the brand. Here you’ll learn which opportunities a sales job offers, and how to get started.
