Sporting goods industry

A cooperation with a start-up can bring companies decisively forward in digital development. Large companies are already increasingly relying on it. ISPO.com shows the potentials and challenges of a start-up cooperation.

Adidas presents record figures at its general meeting and drives the share to an all-time high of over 250 euros.

KJK has announced that it has acquired 100% of the shares of Elan d.o.o.. The Slovenian sporting goods manufacturer Elan now belongs to the newly created holding company KJK Sports.

On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.

The outdoor brand Skylotec strengthens its management. Marco Neutard is the new Chief Digital Officer at the company that offers climbing fall protection. He stands for Skylotec's new direction.

A Vans man joins The North Face: Jeremie Blondel changes within the US company VF Corporation and becomes the new Vice President Sales EMEA for the US outdoor brand. He has a long-term goal.

Sports shoes are the top-selling men's shoes in Germany, and sneakers are a trend among women in particular - these are the key findings of the "Industry Report Shoes 2019" for the sports trade.

Experts from Nike and VF Corporation explain how sports companies are using the Compliance Labelling Requirements (CLR) database to greatly simplify their product labelling worldwide.

The European Outdoor Group welcomes with Quiksilver its 104th member. The latest accession of a board sports brand is, on the one hand, proof of the EOG's successful new approach and, on the other hand, of the rethinking of many companies.

The sporting goods manufacturer Puma continues to attract customers. The Adidas and Nike competitor increased sales in the first quarter of 2019, mainly thanks to high demand in China. Also, Puma will soon sign one of the strongest football clubs in the world.