Sporting goods industry

The sports brand Bogner is changing its supervisory board and is building on digitalisation. In addition, the 2017/18 financial year also ends satisfactorily.

The North Face is rebuilding: Dutchman Jan Van Leeuwen takes over responsibility for the outdoor brand's recently fast-growing European segment.

The bike of the future will be completely networked – whether with navigation systems, fitness trackers, or customer service. These technological gimmicks already exist – and cyclists can still look forward to them.

It was two years ago that ISPO Munich first made a big effort to engage with the theme “women in sports” and established a Women’s Lounge. Now it’s going further.

Chris Tamucci, Director of Operations of Big Agnes, explains, how his company wants to benefit from OutDoor by ISPO.

The American running specialist New Balance has a new CEO: President Rob DeMartini will step down as of December 31, 2018 - without further explanation. Joe Preston succeeds former running shoe newcomer DeMartini.

Adidas, like its German competitor Puma, is once again increasing its expected sales for the 2018 financial year in the third quarter. America and China remain the driving forces behind the second-largest sporting goods group after Nike. But as recently, the sports company is worried about its home market and a brand.

The customer is the focus of the digital transformation in sports retailing. Many brands and sports shops have more and more exciting ideas to inspire their customers. We collected the best innovations.

Not just environmentally friendly, but sustainable too: These outdoor manufacturers are trying to extend the lifecycle of their clothing.

Puma's NBA comeback is paying off: Even before the start of the season, the Herzogenaurach based sporting goods manufacturer's basketball return has boosted its business figures for the third quarter of 2018. This also has an impact on the forecast for the year as a whole.