Sporting goods industry

From alpine skiing to ski jumping and biathlon: We show you the new favourites and old heroes of this winter.

Biathlon was in Norwegian hands last season. The same in the Olympic winter? We present the stars of the 2021/2022 World Cup.

When it comes to product purchases, retail expertise, sustainability, and sportstech are embraced. The new Outdoor Consumer Report 2021 from ISPO and Deloitte, which is now available for free download, comes to these and many other conclusions.

New hall types, innovative offers, even more trade show engagement - we answer the most important questions.

Which brands and trends strike a chord with sports and outdoor fans? The quarterly ISPO Consumer Insights Report provides information. Get the report for download now!

The sports industry mourns the death of Horst Widmann. He helped shape Puma for over a quarter of a century and was president of the Federation of European Sporting Goods Industries FESI. Widmann has now passed away at the age of 80.

Nike has secured the title as the world's most valuable apparel brand in the Brand Finance report for the seventh year in a row. Adidas is in the top 5. With Fila and Bosideng, two more players in the sports and outdoor industry are among the big winners in a difficult year.

Despite the Corona crisis, the sporting goods giant presents strong figures in its 2020 annual report. This is mainly due to an increase in sales in Q4

For 15 years Reebok was a subsidiary of Adidas. Now the Herzogenaurach-based company is looking for a new buyer for the US brand.

There is much to suggest that 2021 will be a key year for sustainable sports and outdoor products. Manufacturers, athletes and also politicians want to ensure this. These are the 5 sustainability trends in sports.