The leading sports business platform in the Asia-Pacific region

ISPO BEIJING is a must for anyone who wants to understand the sports market in Asia. The ISPO.com specialist editors have a correspondingly high level of expertise when it comes to knowing what is important for everyone involved with the sporting goods industry in Asia. We not only keep up with the trends in China, but throughout the entire Asia-Pacific region, and also report on how Asian sporting goods manufacturers are planning to enter the western market.

ISPO Beijing

China

This is China's biggest sports brand Anta Sports
In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.

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These are the Most Popular Sports in China
Sports are becoming more and more popular in China. Table tennis, badminton, basketball are typical sports for the country. But one sport beats them all.

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China

Stress as Opportunity: ISPO Study Opens Doors to Chinese Sports Market
The ISPO whitepaper series Chinese Sports Consumer Values offers new insights about Chinese sports and outdoor customers. For Western companies, China's stressful work habits can turn into an opportunity.

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China

China: 6 Tips for International Brands in the Sports Industry
ISPO.com explains in 6 tips why the business structure in China is fundamentally different than in Europe and which cities you should keep in mind.

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China

Football in China: An Exciting Billion Euro Market with Problems
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.

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China

Basketball in China: The Sleeping Giant Awakes
Basketball is the most popular sport in China. But in the world's elite there is no Chinese star player in sight. Yao Ming wants to change that - with the World Cup in China from August 31 to September 15, 2019 and with help from the NBA and ALBA Berlin. The West also benefits from China's basketball revolution.

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ISPO Textrends

Anta Sports is the First Company in China to Join the Better Cotton Initiative
Anta Sports Products has officially become a member of the Better Cotton Initiative (BCI). China's largest sporting goods company is now focusing on sustainability as one of its current efforts.

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ISPO Award
The ISPO Award promotes most creative and marketable products in the sports industry around the world. At ISPO Beijing visitors will be able to see some of the winning products.

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China

Winter sports in China: "Salaries Have to Rise for a Boom"
China will be the host of the Winter Olympics 2022. Unfortunately, that’s eight years too early to have a real impact says winter sports Expert Paul Bojarski, CEO of MAS.

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China

Olympics 2022: This Is Where Snowboarders Chase Their Medals
China is setting a remarkable pace in the preparations for the Olympic Games in Beijing 2022. The participants of the ISPO Ski Resort Tour 2019 could convince themselves of the progress of the construction work.

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