OutDoor by ISPO/06/30/2019

Women in Outdoor Business Lounge: Outdoor by Women for Women

We need your consent to enable the rating function!

This feature is only available when corresponding consent is given. Please read the details and accept the service to enable rating function.


How are women changing the outdoor industry? How do they decide as end consumers? Questions like these are the focus of the Women in Outdoor Business Lounge - one of the focus areas at OutDoor by ISPO (30th of June to 3rd of July). In Hall B5 (not only) women from the outdoor world can network and discuss. An overview.

Women in Sportsbusiness Lounge

Whether as manufacturers or end consumers - without women, the outdoor industry would not be where it is today. At OutDoor by ISPO (30th of June to 3rd of July), the Women in Outdoor Business Lounge in Hall B5 will be giving outdoor women their own Focus Area.

It is the starting point for the specific Women's Walks with selected stations on the entire exhibition grounds. There will also be discussion rounds and lectures. The lounge also invites you to relax and network.

In discussion rounds, Workshops and guided tours from Sunday to Tuesday, experts will shed light on the role of women in outdoor business. Here are a few spotlights on the program:

Sunday, June 30th:

  • 10:30 a.m.: Target group women - product and sales marketing for the target group women in the sports and outdoor sector
  • 12:30 p.m.: Monika Dech, Deputy Managing Director Messe München GmbH and Co-Founder of Frauen verbinden (Women connect)
  • 1:30 p.m.: Human Ressources and New Work - What it is and what influence these factors have on our (business) life
  • 3:00 p.m.: Target group women in (online) trade - approach, campaigns, potentials

Monday, July 1st:

  • 1:00 p.m.: Women in sports business: Influencers and brand ambassadors as the flagship of sport brands
  • 3:00 p.m.: Target group women - product and sales marketing for the target group women in the sports and outdoor sector

Tuesday, July 2nd:

  • 11:30 a.m.: Body Positivity - a commendable trend in theory. But does it actually take place in practice?
  • 2:00 p.m.: The Power of Mega Trends

For an up-to-date event overview of OutDoor by ISPO, simply use our event calendar with a practical filter function.

Interview Skills Workshop and CV Check

Did you know that women will typically only apply for a job when they meet 100% of the criteria, whilst men will typically apply with just a 60% match?

To help overcome this gap adidas Outdoor will be offering two unique opportunities:

Interview Skills workshop: Monday 1st of July: 2.00 - 2.30 and Tuesday 2nd of July: 09.30 – 10.00 

Interested? Then apply here: 


CV check: Monday 1st of July: 2.30 - 3.45 and Tuesday 2nd of July: 10.00 - 11.15 

Interested? Then apply here:


In Empowerment Stories, women of the outdoor world give new perspectives and inspiration. For example, British researcher Hetty Key (Sunday, 11:30 a.m.) will present her studies on women and outdoor sports, and SUP and surf ace Sonni Hönscheid (Monday, 11:45 a.m.) will also speak in the Women in Outdoor Business Lounge.

Plus: The lounge is the perfect environment for networking. Don't miss this.

More on the topic OutDoor by ISPO