Sports marketing



Winter sports
7th Anna Veith, 345,900 Instagram followers: Anna Veith became a winter sports star under her maiden name Anna Fenninger. The Austrian is the talk of the town with her commitment to animal welfare, but recently she has been less successful in sports: With 15th place in the overall women's World Cup 2017/18 she was behind all other women in the top 10.
The stars of the Alpine Skiing World Cup are also fan attractions in the social networks. ISPO.com shows the ten most successful Instagram profiles, including a follower millionaire, a German athlete and the guy ranked 40th in the last overall World Cup.




Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.


Sports business
Der FC Bayern München, der FC Barcelona und Juventus Turin gehören zu den wertvollsten Klubs der Champions League.
The Champions League is Europe’s most important soccer competition – only the best clubs may compete against one another. But there are also major differences in European club soccer’s “who’s who.” We present the Top 10 most valuable clubs in the Champions League.

Sports business
Laura Dahlmeier wird bei Olympia künftig auch vor Allianz-Werbebanden laufen.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.