Sports marketing

How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.

ISPO Munich 2021
The Women in Sports panel was one of the highlights of Tuesday at ISPO Munich Online.
Digitalization and innovation were particularly in focus at the second day of ISPO Munich Online. The first ISPO Award Product of the Year has been selected. Also: Everything about the future of retail, women in the sports industry and eSports action in the evening.

Sports business
Sports and outdoor experiences are particularly precious right now - for people and brands.
As a medium in difficult times, sports and outdoor offer opportunities for cross-industry growth. This is the conclusion of the new White Paper published by ISPO and the rheingold institute. In three hypotheses it shows why sports and outdoor are the perfect partner for people and brands in times of crisis. The White Paper is now available to download free of charge for everyone.

To stand out in performance running clothing, Saysky goes its own way in design.
ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.

Sports business
The live ticker provides daily news on the developments and effects of the Corona crisis on the sports business worldwide, but also on measures with which sports and outdoor activities serve society.

Sports business
Jan Frodeno on his way to the third Ironman victory in Hawaii
Because of the Corona pandemic, professional sport has been suspended. But the stars of the scene remain present in the social media - with special challenges, appeals to the fans or simply some distraction. shows how athletes use social media in lockdown.