Sports marketing









eSports
How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.

ISPO Munich
The Women in Sports panel was one of the highlights of Tuesday at ISPO Munich Online.
Digitalization and innovation were particularly in focus at the second day of ISPO Munich Online. The first ISPO Award Product of the Year has been selected. Also: Everything about the future of retail, women in the sports industry and eSports action in the evening.

Sports business
Sports and outdoor experiences are particularly precious right now - for people and brands.
As a medium in difficult times, sports and outdoor offer opportunities for cross-industry growth. This is the conclusion of the new White Paper published by ISPO and the rheingold institute. In three hypotheses it shows why sports and outdoor are the perfect partner for people and brands in times of crisis. The White Paper is now available to download free of charge for everyone.