Sports marketing

Sports business
Sports and outdoor experiences are particularly precious right now - for people and brands.
As a medium in difficult times, sports and outdoor offer opportunities for cross-industry growth. This is the conclusion of the new White Paper published by ISPO and the rheingold institute. In three hypotheses it shows why sports and outdoor are the perfect partner for people and brands in times of crisis. The White Paper is now available to download free of charge for everyone.

To stand out in performance running clothing, Saysky goes its own way in design.
ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.

Sports business
The live ticker provides daily news on the developments and effects of the Corona crisis on the sports business worldwide, but also on measures with which sports and outdoor activities serve society.

Sports business
Jan Frodeno on his way to the third Ironman victory in Hawaii
Because of the Corona pandemic, professional sport has been suspended. But the stars of the scene remain present in the social media - with special challenges, appeals to the fans or simply some distraction. shows how athletes use social media in lockdown.

Outstanding Outdoor 2019 - Awardverleihung
Also this year, ISPO awards the Outstanding Outdoor 2020 label to the outdoor industry's most exceptional products. From now on, companies can apply online for the outdoor industry's most coveted seal of quality. The application phase for ISPO Textrends Spring/Summer 2020 has also been extended.