Sports marketing




Sports business
Steiniger Weg: Britische Marken wie Nikwax bereiten sich auf den Brexit vor.
Even if a transition period until 2020 is expected, British companies must prepare for the Brexit. ISPO.com has asked Nikwax, Pentland Brands and Mountain Equipment how they prepare for something that is not yet seizable.





ISPO Beijing
Der FC Schalke hat schon Erfahrung in China: Im Juli stellte er in Shanghai sein neues Trikot vor.
Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.