Sports marketing









China
ALBA Berlin and the NBA are helping the Chinese Basketball Association to develop young talent through cooperation projects.
Basketball is the most popular sport in China. But in the world's elite there is no Chinese star player in sight. Yao Ming wants to change that - with the World Cup in China from August 31 to September 15, 2019 and with help from the NBA and ALBA Berlin. The West also benefits from China's basketball revolution.