Sports marketing


Promotion
User-generated content can also become a valuable marketing tool for sports and outdoor brands.
The most authentic brand ambassadors, however, are not world champions or record holders, but ordinary customers who share their everyday experiences with the products of a brand. User-generated content is increasingly finding its way into digital marketing, and with good reason.



Sports business
Founder Lotta Giornofelice and one of the first Houdini trade fair booths.
What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.