Sports marketing

How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.

ISPO Munich
The Women in Sports panel was one of the highlights of Tuesday at ISPO Munich Online.
Digitalization and innovation were particularly in focus at the second day of ISPO Munich Online. The first ISPO Award Product of the Year has been selected. Also: Everything about the future of retail, women in the sports industry and eSports action in the evening.