Sports marketing


Sports business
Der FC Bayern München, der FC Barcelona und Juventus Turin gehören zu den wertvollsten Klubs der Champions League.
The Champions League is Europe’s most important soccer competition – only the best clubs may compete against one another. But there are also major differences in European club soccer’s “who’s who.” We present the Top 10 most valuable clubs in the Champions League.

Sports business
Laura Dahlmeier wird bei Olympia künftig auch vor Allianz-Werbebanden laufen.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.

Sports business
Adidas CEO Kasper Rorsted und DFB-Präsident Reinhard Grindel verkünden die Verlängerung.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.