Sports marketing




ISPO Beijing
Der FC Schalke hat schon Erfahrung in China: Im Juli stellte er in Shanghai sein neues Trikot vor.
Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.




Winter sports
Drei absolute Biathlon-Stars: Martin Fourcade, Johannes Thingnes Bö und Arnd Peiffer (v.l.n.r.).
For seven years, the champion of the overall World Cup in biathlon has been Martin Fourcade. This puts him in pole position with sponsors and fans alike. But who follows him in the cross-country ski run and in the prize money ranking? ISPO.com presents the stars of the Biathlon World Cup.