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The Olympic rings hang from the Eiffel Tower
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Sports Business/07/29/2024

Olympic Sponsors List: These Are the Sponsors of Paris 2024

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The Olympic Games are a money machine: 15 top sponsors - including global brands such as Coca-Cola, Samsung and Airbnb - and 70 other companies are pouring billions into the IOC's coffers. All information about the olympic sponsors, partners and donors.

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How much money does the IOC earn from sponsoring the Olympics?

Alongside TV contracts, sponsors and partners are the main sources of income for the International Olympic Committee (IOC): An estimated three billion dollars are said to have been collected in the cycle with the 2022 Winter Games in Beijing and the 2024 Summer Games. No wonder: as the 16-day highlight of the sports season, the Olympic Games still reach billions of people - on TV screens, but now also primarily as trending content on social media. The IOC is also constantly trying to tap into new sources of funding - for example, there will be Olympic eSport Games in Saudi Arabia from 2025. The program of the classic Olympic Games is also being tailored to young target groups: Breaking (breakdancing) will celebrate its premiere in Paris.

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How exactly will the Paris Olympics be financed?

"The official budget for Paris is 4.4 billion euros, 96 percent of which is privately financed," says German IOC member Michael Mronz. According to the official budget plan, Olympic host Paris will receive 1.22 billion euros from the IOC. 750 million of this comes from TV rights, 470 million from partnerships with top sponsors. Other partners, primarily from France itself, will contribute as much as 1.226 billion euros. In addition, there is an estimated 1.1 billion euros from ticketing, 170 million euros from the hospitality industry and 127 million euros from product licensing. The remainder of the total sum comes from "other income" and four percent from public funds. However, the investments for the Paris Olympics are significantly higher than the official budget. 1.4 billion euros were spent on improving the water quality in the Seine alone, where triathlon and open water swimming are to take place.

There are many different Olympic sponsors who finance the event
Image credit:
Paris 2024/Isabelle Harsin

Who are the sponsors and partners for the Olympic Games in Paris?

The IOC has a four-tier sponsorship system for the Paris Olympic Games, ranging from global TOP sponsors to national supporters. Compared to the last Olympic cycle, there have been changes in the TOP program: Allianz and Deloitte have replaced Dow and GE. The Olympic sponsors list at a glance:

Worldwide Olympic Partners
Company nameSectorIn the TOP program of the IOC since

Coca-Cola/Mengniu

Soft drinks/dairy products

1986 (continuous Olympic sponsor since 1928) - first joint top sponsorship agreement with Chinese dairy group Mengniu

AirbnbAccommodation offers2019
AlibabaCloud services and e-commerce2017
AllianzInsurance2021
AtosIT1992
BridgestoneTires2014
DeloitteManagement and business consultancy2022
IntelProcessors and chips2017
OmegaWatches2003
PanasonicConsumer electronics1987
Procter & GambleHygiene products2010
SamsungCommunication and electronics1997
ToyotaVehicles and mobility2015
VisaPayment service provider1986
Further sponsors
Olympic Premium PartnersOlympic Official PartnersOlympic Official Supporters
AccorGroupe ADPAbatable
Groupe BPCEAir FranceABEO
CarrefourArcelorMittalAir Liquide
EDFCaisse des Dépôtsairweave
LVMHCiscoAquatique Show
OrangeCMA CGMArena
SanofiDanoneCRYSTAL
 DecathlonDoublet Wasserman
 FDJDXC Technology
 GL EventsEgis
 Île-de-France MobilitésEnedis
 Le Coq SportifES Global
 PwCEviden
  Fitness Park
  Fnac Darty
  Gerflor
  Garden Gourmet
  RATP Group
  Terraillon
  Highfield
  Hype
  Indigo
  La Poste
  Loxam
  Lyreco
  Miko
  Mondo
  MTD
  Myrtha Pools
  OnePlan
  Optik2000
  Ottobock
  Rapiscan Systems
  Ranstad
  Re-uz
  RGS Events
  Saint-Gobain
  Salesforce
  SCC
  Schneider Electric
  SLX
  SNCF
  Sodexo Live!
  Syndicat des Eaux d'Île-de-France
  Technogym
  Thermo Fisher Scientific
  Tourtel Twist
  VINCI
  Viparis
  Westfield

 

How much does it cost to become an Olympic sponsor?

For the IOC's usual four-year cycle as a sponsor or partner, the 14 global partners cost at least a three-digit million sum. The joint contract of two companies is record-breaking: Veteran Olympic partner Coca Cola and the Chinese dairy company Mengniu are paying an estimated three billion dollars to the IOC for the Olympic Games from 2021 to 2032.

Bridgestone and Panasonic will each pay 200 to 250 million dollars for four years for their status as a global partner. Airbnb is said to have signed an eight-year contract until 2028 with payments of 500 million dollars.

What do the sponsors receive in return?

Products and services from the global sponsors and other partners are used at the sports venues and by the athletes. For example, Omega chronographs are used for timekeeping at competitions. Entertainment electronics for the athletes come from Samsung. At the Olympic sports venues in Paris, fans will only be able to buy Coca-Cola products at a hefty price of 4 euros per cup.

The sponsors and partners are the only brands that have the right to use the famous Olympic rings and the Olympic flame in their marketing activities.