Strong, networked retail is the key to the future of sport - and opens up a wide range of opportunities for companies along the entire value chain.
The opportunities to future-proof retail and promote long-term growth are increasing.
Our goal is to provide retailers with the best possible support on this path - with concrete offers that provide orientation, set new impulses and enable sustainable growth.
ISPO Munich is the central flagship event of the sell-in season. Here, retailers receive the insights and orientation that are crucial for the coming order cycles and a successful sell-out at an early stage.
ISPO wants to offer the central platform for this, where decision-makers, brands and partners work together to shape the retail of tomorrow. Here you can experience what will shape the sports market of tomorrow: trends, innovations and pioneering solutions. If you want to be up to date and get a clear overview of the sports market, this is the place to be.
We want to bring together all players - sports brands, manufacturers, technology providers, material suppliers, scientists and consultants - and create an open space to work together on real solutions. ISPO 2025 is the central platform where you have new opportunities on site to make valuable contacts and develop your business sustainably through exchange, inspiration, innovative products, new brands and industry insights.
With ISPO's Retail Initiative, you receive targeted support - through personal contacts, curated content, practical formats and access to a strong community of retailers, brands and technology partners. Whether at the trade show or throughout the year: ISPO connects you with the right drivers and the relevant people to make your business fit for the future.
Voices from the industry
ISPO focuses on retail - with concrete formats that provide orientation, impart knowledge, build networks and enable business opportunities. The Retail Initiative 2025 puts retail at the center - as an integral part of the sports and outdoor industry. Retail Friendliness is not a promise, but a lived reality.
The initiative is based on four central pillars - each with direct added value for retailers:
With the Retail Club, ISPO networks the most important players in retail - with space for targeted exchange, new impulses and practice-oriented networking.
The ISPO Retail Club is a central element of the Retail Initiative and offers exclusive benefits, direct access to top retailers in the industry and real business potential - before, during and after the trade show.
The Retail Club at ISPO 2025:
From free admission, curated matchmaking and retail tours to networking events in the Retail Lounge, ISPO 2025 creates connections that move you forward. In addition, retailers benefit from exclusive market insights, curated topics such as Brandnew, Awards and Sustainability as well as access to the "Future of Retail Store" - ISPO makes retail friendliness a living reality.
Why be there?
- Network efficiently & benefit specifically: Take advantage of relaxed registration, exclusive lounge access, retail tours and matchmaking with international players.
- Set impulses & exchange knowledge: Discuss current market insights, and share best practices from the retail industry.
- Develop business & find new partners: Get to know relevant brands, technologies and solution providers - compactly bundled in one place.
- Shape the future & gain orientation: Discover innovations in the "Future of Retail Store" and secure early access to new concepts and products.
ISPO offers a knowledge platform for all those who think retail further: Whether stationary, digital or hybrid - concrete solutions for current challenges in retail are created here. From webinars and white papers to personal best cases: For retail decision-makers who want to recognize opportunities early on and think ahead with well-founded impulses.
Why join us?
- Deepen your knowledge & think ahead: Discover new retail strategies, consumer trends and tools for more efficiency in day-to-day business.
- Discover practical solutions: Learn directly from successful retail projects - compactly presented in webinars and sessions.
- Actively participate in discussions: Share your own experiences on panels or find out about new ideas - digitally or on site.
With an experienced, international team of retail experts, ISPO ensures a direct and personal approach to the top 500 retailers worldwide. The aim is to build and maintain long-term, individual relationships - from personal invitations and customized communication to targeted business matchmaking at the trade show. This ensures that the right contacts are made and that partnerships grow sustainably.
Why take part?
- Personal approach & individual support from retail professionals JC Marchionni, Hans Overduin & Carsten Schürg
- Targeted advance communication, invitations and appointments with relevant retail partners
- VIP access to exclusive events and networking formats during the trade show
- Effective lead generation and support in establishing long-term trade contacts
- Sound market data and relevant insightsthat strengthen your business strategy
- Support in opening up new markets and international growth opportunities
ISPO Young Talents is part of the Retail Initiative 2025 and brings the sports and retail industry to life for young talents. The program is aimed at talents from the retail sector who attend ISPO Munich free of charge and get to know the industry from the inside - through lectures, networking and initial job contacts.
As part of the Retail Initiative, the internationalization of the Young Talent Program will be further expanded. The aim is to connect young talents with brands, solution providers and decision-makers at an early stage - and to generate enthusiasm for a future in retail.
Why support as a retailer?
- Promote young talent & secure the future: Inspire the next generation for the retail industry and strengthen your own network.
- Make contacts early on: Use the platform to get to know young talent and make initial contacts for future team reinforcements.
- Help shape the industry: Be part of an initiative that actively develops the sports and retail industry and provides new impetus.
In addition to the Retail Initiative, ISPO offers numerous other offers that support you as a retailer, enable new contacts and give you valuable impulses for sustainable growth:
ISPO Munich brings the international sports industry together - with space for encounters, new ideas and thinking ahead together. ISPO wants to create an environment that specifically addresses the needs of retailers. Whether in curated theme worlds, via the Retail Initiative, matchmaking tools or Media & Creator Experiences: ISPO 2025 offers you a variety of orientation points to discover new brands and trends, to see what will move the sports market of tomorrow, and to network with sports business professionals from all over the world.
Retail Solutions in the Arena of Commerce & Experience
Digitize and retail solutions from the areas of product ideas, product design, manufacturing, store innovations, marketing solutions and payment solutions will be presented in Hall B1. These solutions offer valuable impulses for the optimization of business processes and digitalization in retail.
Why take part?
- Meeting place for global retail: Use ISPO Munich and the Retail Club to network with large and small retailers from all over the world - and place your brand in direct exchange with international brands and decision-makers.
- Use matchmaking: Network efficiently with partners from the entire value chain and benefit from the growing media presence.
- Expand your business & discover innovations: Tap into new markets, get to know forward-looking brands and trends and find solutions that will drive your retail business forward.
Save the Date: 30. NOV. - 02 DEC. 2025
The various ISPO Awards offer a platform to discover current developments and ideas from the sports and outdoor industry together, with the aim of recognizing solutions that really help. Whether new materials, smart technologies or creative start-up ideas, the awards show what moves the industry.
How do the awards benefit retailers?
- Early product recognition: Gain valuable guidance to identify promising products at an early stage and expand your range in a targeted manner.
- Understanding trends: Use the ISPO Awards to discover current and future trends and proactively align your business.
- Future-proof assortment: Ensure that your assortment is aligned with the needs of the market and consumers in order to remain competitive in the long term.
At ISPO.com you will find practical content for retailers in the sports business. Our Expert Insights highlight current developments such as new retail strategies, omnichannel trends or changes in purchasing behavior - and show concrete solutions. Best practices from the industry show how innovation and customer centricity can become a real competitive advantage.
Do you have insights? Share them with the community!
With Advertising at ISPO.com you can present your expertise to an international audience of experts. We know how important it is to reach the right people - that's why we offer various formats, from editorial articles to sponsored content and interviews. Together, we will find the right way to make your expertise visible with a reach of 290,000 unique users per month and more than 40,000 Newsletter subscribers and provide valuable impetus for the industry.
