Image credit:
Luca Dugaro/
Image credit:
Luca Dugaro/
Sports Business/06/18/2024

How Paris 2024 is redefining the Olympic Games

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The Olympic Games have always been more than just sporting competitions. Paris 2024 has ambitious plans to shape the Olympics for the future.

A celebration of innovation and culture

Les yeux du monde sont tournés vers Paris - the eyes of the world are on Paris. The city of love, known for its impressive history and culture, is preparing for the Olympic (26.7. - 11.8.) and Paralympic Games (28.8. - 8.9.). Paris will not only be the epicenter of sport, but also a beacon of innovation and sustainability.
The Paris 2024 Games aim to bring athletes, brands and audiences together through revolutionary approaches.

Art and sport combined: the cultural Olympics

Paris 2024 has set out to integrate art and culture in an unprecedented way. Numerous renowned artists and designers are designing the symbolic objects of the Games. Just a few examples:

  • Ugo Gattoni, a French illustrator, has designed the official posters highlighting the diversity and iconic landmarks of Paris, Marseille and Tahiti.
  • Chaumet™, a French jewelry house, made the medals, which include parts of the Eiffel Tower.
  • Mathieu Lehanneur designed the torch and the inclusive podium for all the athletes. They are made from recycled materials and will be placed below the Eiffel Tower.
  • Alison Saar will unveil a sculpture symbolizing international diversity and peace.
  • In addition, an official film by brothers Jules and Gédéon Naudet will capture the human stories of the Games.
Spot 24: The Olympic Exhibition in Paris 2024, which combines culture and sport.
Image credit:

Paris 2024: Unique events and exhibitions

The 2024 Olympic Games will also be experienced in museums and historical sites in Paris.

  • On the opening night, Airbnb is offering two fans an overnight stay in the Musée d'Orsay, in a room overlooking the Seine.
  • At the Palais Bourbon, Laurent Perbos will be showing an installation of sculptures of the Venus de Milo, representing various sports and celebrating diversity and equality.
  • A photographic exhibition in Bercy Village offers aerial shots of sports venues, showing their aesthetic beauty from a new perspective.
  • The Musée des Arts Décoratifs highlights the relationship between fashion and sport, while the Musée du Luxembourg presents an exhibition exploring the role of design in sport and its future developments.
Colorful versions of the Venus de Milo in Paris combine classic forms with sporting activities, in keeping with the 2024 Olympics.
Image credit:
Alexis Penfornis, Artist: Laurent Perbos

Olympic activities in Lille, Marseille and Tahiti

The 2024 Olympic Games will not only take place in Paris. Lille, Marseille and Tahiti will also play an important role.

  • Lille is showcasing the link between sport and technological innovation, from new materials to iconic sportswear, in the "Textimoov" exhibition.
  • Marseille is organizing a triple exhibition entitled "Des exploits, des chefs-d'œuvre", which focuses on the link between art and water sports disciplines such as kitesurfing and sailing.
  • In Tahiti, an exhibition on the history of surfing will be presented, highlighting the development of modern surfing in Polynesia and the "Surfing Way of Life".

A look into the future: sustainability and new sports

After Paris 2024, Los Angeles will take over the Olympic Games, while France is bidding to host the 2030 Winter Games in the Alps. France is following sustainable role models such as the Ultra-Trail du Mont-Blanc, which has greatly reduced the need to travel by car.

The focus is on environmental sustainability, inclusivity and diversity. New Olympic sports such as breakdancing are intended to appeal to younger generations and have a more inclusive effect.

Conclusion: Paris sets new standards

The Paris 2024 Olympic Games aim to harmoniously combine culture, art and sustainability. They present a modern vision of the Games that has the potential to inspire future generations and renew the Olympic legacy.

The integration of art, innovative materials and sustainable approaches could change the way we perceive the Olympic Games forever. Paris 2024 is well on its way to redefining the Games and leaving a lasting legacy.

The best conditions for the core of the Olympics: outstanding sporting achievements and human stories that will last forever.

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