On the Digitize area of ISPO Munich 2018 in Hall A4, Stand 202, the trade fair will be transformed into a laboratory for the future. This is where change becomes tangible, digital decision-makers and corporate executives receive exciting concepts for their sports business.
The ISPO Digitize Area with its approx. 1,000 m² offers a lot of space for new concepts, technologies and their market potential as well as exciting lectures, seminars and forums.
At the Adidas Symposium, Roland Auschel, Chief Sales Officer of Adidas, talked about the digital future of the industry.
But also stars from professional sports and the entertainment industry are looking to the future of business: Manuel Neuer, German national soccer goalkeeper and player of FC Bayern Munich, is as immersed in virtual reality as...
... Model and presenter Lena Gercke, who is visibly impressed.
But all other interested people can also undertake a virtual climbing tour via VR glasses.
But also for retailers and customers, digitisation means above all new possibilities: For example, with this convenient preview of materials and patterns for sporting goods via screen.
The Digitize area at the ISPO Munich is only a first taste of the ISPO Digitize in summer. Digital opportunities and challenges are the central theme of this series of events. Send us an email to academy@ispo.com and be notified automatically as soon as tickets for the summer event are available.
