![EN-the Digitize area of ISPO Munich 2018 in Hall A4, Stand 202](/sites/default/files/styles/gallery/public/2018-03/1_1.jpg?h=368d4837&itok=zOfrM6tw)
On the Digitize area of ISPO Munich 2018 in Hall A4, Stand 202, the trade fair will be transformed into a laboratory for the future. This is where change becomes tangible, digital decision-makers and corporate executives receive exciting concepts for their sports business.
![EN- ISPO Digitize Area](/sites/default/files/styles/gallery/public/2018-03/2_0.jpg?h=368d4837&itok=u34ya23C)
The ISPO Digitize Area with its approx. 1,000 m² offers a lot of space for new concepts, technologies and their market potential as well as exciting lectures, seminars and forums.
![EN-Adidas Symposium, Roland Auschel 2018](/sites/default/files/styles/gallery/public/2018-03/3_0.jpg?h=368d4837&itok=K2rti9E8)
At the Adidas Symposium, Roland Auschel, Chief Sales Officer of Adidas, talked about the digital future of the industry.
![EN-Manuer Neuer VR Glases at ISPO Digitize Area 2018](/sites/default/files/styles/gallery/public/2018-03/4_0.jpg?h=368d4837&itok=-1nxM9Ga)
But also stars from professional sports and the entertainment industry are looking to the future of business: Manuel Neuer, German national soccer goalkeeper and player of FC Bayern Munich, is as immersed in virtual reality as...
![EN -Lene Gercke VR Glases at ISPO Digitize Area 2018](/sites/default/files/styles/gallery/public/2018-03/5_0.jpg?h=368d4837&itok=RW4YddeB)
... Model and presenter Lena Gercke, who is visibly impressed.
![EN_ISPO Digitize adidas VR 2018](/sites/default/files/styles/gallery/public/2018-03/6_1.jpg?h=368d4837&itok=IIldKdS4)
But all other interested people can also undertake a virtual climbing tour via VR glasses.
![EN- digitize 2018](/sites/default/files/styles/gallery/public/2018-03/7_0.jpg?h=368d4837&itok=tTZJMRpu)
But also for retailers and customers, digitisation means above all new possibilities: For example, with this convenient preview of materials and patterns for sporting goods via screen.
![EN_ISPO Digitize in summer](/sites/default/files/styles/gallery/public/2018-03/8_0.jpg?h=368d4837&itok=Kq5XPR1A)
The Digitize area at the ISPO Munich is only a first taste of the ISPO Digitize in summer. Digital opportunities and challenges are the central theme of this series of events. Send us an email to academy@ispo.com and be notified automatically as soon as tickets for the summer event are available.