Sports Business/09/05/2017

Exclusively for Intersport: Franziska van Almsick Designs Her Own Beach Fashion Line

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Former professional swimmer Franziska van Almsick has developed a new swim collection for the Intersport brand Tecnopro. The line will be available starting November 2017, and will include and women’s and children’s collection. Special attention will be paid to sustainability when producing the line.

Franziska van Almsick presents her new Intersport collection.
Franziska van Almsick presents her new Intersport collection.

Franziska van Almsick developed the swim collection together with the product managers of Intersport Germany in half a year. The entire collection is made using the high-performance material VITA, which consists in part of used fishing nets. Intersport thus aims to ensure sustainable production of the swim collection.


“Franziska van Almsick is a truly popular figure in Germany, and thus also an absolute win for our brand TECNOPRO,” explains David Tews, Head of the Marketing department at Intersport Germany.

“As a mother of two children and founder of the club Franziska van Almsick Schwimmkids e.V., she has a convincing and credible appeal to our target group.” With 5,800 locations in 65 countries, Intersport is the largest mid-sized associated group in specialty sports retail worldwide. 

The beach fashion line includes women’s and children’s collections, and is available starting November 2017.
The beach fashion line includes women’s and children’s collections, and is available starting November 2017.
Image credit:
Intersport

This isn’t the first time Franziska van Almsick has designed her own swim collection: Back in 2009, she cooperated with the Dusseldorf-based clothing company C&A. 


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