At the age of 24 John John Florence is one of the younger surf stars. But when it comes to sponsors he is very experienced yet. The US boy has got support of Dakine, Nike and Spy sunglasses. Sports apparel brand Transit, surf experts Futures and Pyzel sponsor him as well.
"Mr. Surf" Robby Naish is a big daddy in the business: He actually earns his money with his very own brands. His Naish Boards is named as main sponsor. The US surfer is also a testimonial: Naish is currently working with Red Bull, Quiksilver und Porsche.
Transportation firm Go!, security enterprise Securitas and PCK chemicals - only three of Sebastian Brendel's partners. The German kayak Olympic champion is also supported by health insurance provider AOK and Germany's federal police sports fund.
Aboard his race boat professional sailor Sir Ben Ainslie wears modest sports textiles. This changes dramatically after competition: Then the four times Olympic champion Ainslie sticks with the handsome things he is sponsored with: Apparel brand Henry Lloyd and Zenith luxury watches for example. But also Land Rover is one of his 'noble' supporters.
German wind surf world champion Philip Köster is one of the athletes greatly supported by Red Bull. But he has several irons in the fire: Volkswagen, food brand Followfish, Dakine and his equippers also have contracts with Köster.
Big wave surfer Laird Hamilton hasn't got much trophies actually. But he is one of surfing sports' greatest innovators. And his self-made sponsor so to say: Hamilton is inventor of Golf Board, a 'board for the golf course'. He is also promoter of his own apparel, super food and workout.
When racing three-times white water kayak world champion Dane Jackson is backed by Red Bull. But the US star is also supported by his fathers' boat company - as well as a complete team named Jackson Kayak. Sponsors besides that: GoPro, Nalgene and a set of kayak equipment firms.
Women power can also attract sponsors - German stand up paddle boarder Sonni Hönscheid proofs that. Mercedes-Benz icons decorate her apparel and paddle. German lifestyle brand Chiemsee is on the paddle, too. On Sonni's portfolio as well: water wear brand Bluesmiths, Maui-Jim (sunglasses) und Northshore, her own surf design store.
Women power can also attract sponsors - German stand up paddle boarder Sonni Hönscheid proofs that. Mercedes-Benz icons decorate her apparel and paddle. German lifestyle brand Chiemsee is on the paddle, too. On Sonni's portfolio as well: water wear brand Bluesmiths, Maui-Jim (sunglasses) und Northshore, her own surf design store.
Casey und Ryan Higginbotham's main sponsor is custom-made surf board retailer Bark. Besides that Shade (sunscreen) and Voltaic Systems (outdoor solar plants) support the extreme-paddling twins. Not forgetting Dr. Ferrel their chiropractor.
But some of the exceptional athletes accomplished strong support by huge brands and companies. ISPO.com shows you these water sports heroes.
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