Sports Business/05/26/2017

Sport-Tiedje Announces Tremendous Sales Growth

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The German fitness equipment specialist Sport-Tiedje is on the rise. In the 2016 financial year the Sport-Tiedje group raised their group sales to 108.6 million Euros, an absolute sales rise of 57.3 percent compared to the 2015 financial year.

Sport-Tiedje currently runs 66 stores.
Sport-Tiedje currently runs 66 stores.

Jointly responsible for the growth in sales were the subsidiary Laidir Leisure (with the Powerhouse Fitness brand), which was acquired in 2015, and Fitshop P.V. whose figures were included for the first time this year. 


Christian Grau, CEO of Sport-Tiedje explained: “We have been working with great dedication to integrate our new colleagues from Fitshop and Powerhouse Fitness in the group, synchronize and optimize our processes and coordinate our offers with one another.”

With four new own branches in Europe and 21 fixed shop-in-shops thanks to its cooperation with Karstadt Sports, Sport-Tiedje also invested in its own store network.

Sport-Tiedje CEO Christian Grau (left) and Dr. Bernhard Schenkel.
Sport-Tiedje CEO Christian Grau (left) and Dr. Bernhard Schenkel.
Image credit:
Sport-Tiedje

Grau focusing on further coverage

CEO Grau is focusing on new shops for the future: “Above all we want to establish ourselves more widely than before in our operating markets. To do so we have markets in mind that are currently only covered by online shops.”

With 66 shops in Germany, the UK, Austria, Switzerland, Belgium, the Netherlands and Denmark and its headquarters in Schleswig, Germany, the Sport‐Tiedje group is currently the largest specialist retailer of home fitness devices and equally one of the most renowned online‐mail order companies for fitness‐equipment in the world.

VIDEO: Fitness at ISPO MUNICH 2017

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