Kettler Strengthens Management
Melanie Lauer New to the Kettler by Trisport Management Team
Melanie Lauer (39) moves from Conrad Electronics as CEO to the management of Trisport AG in Hüneberg, Switzerland. Since May 1, 2020, she has been part of the new Trisport/Kettler management team together with Stefan Christen (48), who has been Trisport's Managing Director for many years.
With the purchase of the KETTLER trademark rights at the end of December 2019, Trisport AG has strategically reoriented itself. The fitness industry expert for the Swiss market opens up for the international market with the Kettler products. The strengthening of the management board by Melanie Lauer as CEO is an important step in the implementation of this new business model, with which Trisport AG is preparing for its new international role.
In addition to the overall management of Trisport/KETTLER, her area of responsibility includes marketing, logistics, goods procurement and finance, as well as operations, which in recent months has been managed on an interim basis by the Chairman of the Board of Directors, Dr. Peter Rutishauser.
Melanie Lauer brings along profound knowledge in marketing, digital transformation and retail in addition to her many years of management experience. At Conrad Electronic she was previously responsible for international B2B marketing since 2013 and Vice President International B2B since 2017. The Munich native is an avid fitness athlete, active sports swimmer and surfer.