Kickstarter campaigns: Why Doubledeck Snowboards relies on it

Launching a Kickstarter campaign can be a strategically valuable decision for a brand for several reasons: Firstly, it offers an excellent opportunity to quickly increase the awareness and visibility of a new brand or product, present innovative ideas and products and thus position itself as a pioneer in an industry. Especially for start-ups or brands that want to launch innovative products on the market, Kickstarter is a valuable platform for directly addressing potential customers and building a loyal community.

On the other hand, Kickstarter offers a financing option without having to rely on traditional investors or bank loans. As a kind of pre-sale in which supporters financially back the brand, the platform helps to get production underway. This in turn minimizes financial risks and allows initial production runs to be started without large external investments. It also allows product demand to be tested in advance and constructive feedback to be incorporated into further development.

Doubledeck Managing Director Andreas Kramer explains:

'The idea behind the Kickstarter campaign is to draw international attention to our innovative snowboards via the effect of the community and to offer end consumers a special price via a limited number of units in order to bring the incomparable riding experience closer to snowboarders via this one-off special promotion.

In addition to the promising opportunities, there are also challenges that brands should consider before launching a Kickstarter campaign: One of the biggest hurdles is gaining enough attention and trust from potential backers. A strong, authentic story and a clear marketing strategy are therefore crucial to making the project a success.

The campaign also requires precise planning - from production to delivery. Delays or unexpected problems with delivery can quickly jeopardize the trust of supporters and affect the brand image in the long term. Brands therefore need to ensure that they have thought through the logistics to meet supporter expectations. After all, supporters expect regular updates and reliable delivery.

Many brands have already shown how Kickstarter campaigns can drive their success:

One example is Icebug, which launched a campaign for its "Outrun" trail running shoe in 2019. The prototype has already been named Outstanding Outdoor Winner in the trail running footwear category at OutDoor 2019. With over 212,683 SEK and 163 supporters, Icebug exceeded its original goal of 200,000 SEK. Today, the "Icebug Outrun" is a popular trail running shoe and is constantly being developed further.

Another impressive example comes from Difold. Despite initial setbacks, they believed in their "Origami Bottle", a foldable, sustainable drinking bottle. Their campaign raised 140,000 US dollars in just 30 days and delivered 6,500 bottles worldwide. Her follow-up product, the "Origami Cup", also significantly exceeded the target amount.

And Doubledeck's campaign is also developing very promisingly, as Andreas Kramer explains:

'The campaign got off to a very strong start - we have so far reached a community of several 100,000 people internationally. Many contacts have already been made and established behind the scenes during the first week of the campaign. The community is growing steadily and the popularity of the conversations taking place gives us hope for lasting success.

Doubledeck 's Kickstarter campaign is clearly structured and offers special benefits to early adopters. Interested parties can pre-register now without obligation to secure one of the Super-Early-Bird boards, which are limited to 150 units. These include an exclusive 30% discount on the final product. Pre-registration does not obligate you to purchase, but does give you access to special promotions, limited-time offers and background information on the creation of the boards.

In addition to the boards themselves, other rewards are also part of the campaign - including stylish hoodies, T-shirts and caps bearing the Doubledeck branding. Stretch goals are also planned: If the campaign reaches certain backer numbers or funding targets, additional products or features will be unlocked - for all backers. In this way, Doubledeck not only rewards early commitment, but also actively promotes the community spirit behind the campaign.

What makes the Doubledeck snowboards so special? The young, innovative snowboard brand combines three patented systems in one board for the first time:

1. Superslide Railsystem (SRS): the innovative bow system exerts pressure on the nose and tail, glides when changing edges and generates noticeable additional pop.
2. Convex Preassure Bow System (CPS): The concave bow moves on a rail and ensures precise but gentle edge changes - up to 20 cm pressure shift in the direction of the nose or tail.
3. Inverse Concave Bending System (ICS): A convex milled wood core enables a strong torsion of up to 45° without compromising grip.

The interaction of these technologies ensures

• Smoother turn initiation
• Pleasant ride feel with less tilting
• Joint protection due to damping of terrain irregularities
• Greatly increased pop performance when jumping off (on kickers or in the halfpipe)

Doubledeck Snowboards won the ISPO Award back in 2022 - a strong sign of the start-up's innovative strength. Since then, the system has been consistently developed and optimized with professional input. Particularly noteworthy: snowboard legend Terje Håkonsen was actively involved in the development process. His decades of experience and deep understanding of riding behavior and performance were directly incorporated into the product design.

The feedback from the first test skiers has also been consistently positive. Many praise the improved carving behavior, which is significantly more precise and controlled thanks to the bow. Others emphasize the joint protection provided by the additional cushioning, especially on rough terrain. These testimonials underline the fact that Doubledeck is not only technically impressive, but also offers tangible benefits on and off the piste.

Doubledeck is not only technically innovative, but also sustainable. Thanks to the Let-to-Rent program, boards can be rented and used several times. After rental, the boards are reconditioned and then returned to the system or partially recycled (up to 75%). This makes Doubledeck the world's first fully circular snowboard.

Discover the innovations of Doubledeck Snowboards at ISPO 2025! Be there from 30. NOV. - 02. DEC. in Munich and experience the winter sports of the future up close.

Click here for the Kickstarter campaign from Doubledeck

Kickstarter campaigns offer many opportunities, especially for start-ups and brands that want to bring innovative products to market. They make it possible to quickly increase visibility, build a loyal community and minimize financial risks. However, there are also challenges that should not be underestimated. In particular, the need to gain trust and develop a well thought-out, authentic marketing strategy is a hurdle. Success stories such as those of Icebug and Difold show how Kickstarter can help a brand to succeed. It is no surprise that Doubledeck is also relying on a Kickstarter campaign to make its innovative snowboards accessible to a wider audience. Now it remains to be seen whether the campaign will be as successful as the success stories of other brands.Kickstarter campaigns offer many opportunities, especially for start-ups and brands that want to bring innovative products to market. They make it possible to quickly increase visibility, build a loyal community and minimize financial risks. However, there are also challenges that should not be underestimated. In particular, the need to gain trust and develop a well thought-out, authentic marketing strategy is a hurdle. Success stories such as those of Icebug and Difold show how Kickstarter can help a brand to succeed. It is no surprise that Doubledeck is also relying on a Kickstarter campaign to make its innovative snowboards accessible to a wider audience. Now it remains to be seen whether the campaign will be as successful as the success stories of other brands.