Registration for World Cycling Forum 2021 now open

World Cycling Forum 2021: Register now!

On September 6 and 7, the World Cycling Forum 2021 will take place at the Munich Exhibition Center against the backdrop of the booming bike industry. In the run-up to IAA Mobility, top-class keynotes and exciting discussion panels will revolve around the topic "Capitalizing on the current bike boom". Secure your tickets now - and benefit from the discount of 300 Euros!

These are unique times for the booming bike industry: in terms of sustainability, transport or mobility but also regarding exercise, health and sport - the bike has moved to the centre of attention. After a period of unprecedented demand over the last 18 months, the challenge now is to harness this new normal also driven by the pandemic and to continue to grow. Against the backdrop of these developments, the World Cycling Forum 2021 invites decision-makers from bicycle and e-bike manufacturers in Europe, the USA and Asia to discuss relevant topics, provide impetus and outline the future and viable further development of the bike industry itself. readers receive a discount of 300 Euros on the regular ticket price for the WCF 2021. Simply select " Subscriber" when registering and enter the code WCF-discount-2021.

In the course of the forum on September 6 and 7, purchasing, procurement and supply chain directors and managers, along with CEOs and COOs of P&A manufacturers and distributors, retail representatives, chains and cooperatives, freight forwarders, as well as industry and advocacy groups will come together 7 to discuss what's driving the bike industry and how to capitalize on the boom

The topics of the World Cycling Forum 2021 at a glance:

  • Growth and challenges of e-commerce in the bike sector
  • Value of the traditional bike shop vs. online retail
  • Learning from other industries: dealing with a changing retail environment
  • Best practices in customer care
  • Trends and developments: the bike industry of the future

The global bike industry faces unique challenges and opportunities these days. How is online business evolving, what are the advantages of traditional bike shops versus web shops, or is there an urgent need for both? How do you ensure that consumers are addressed and supplied in the best possible way? And what do possible future scenarios in the bike business look like?

Don’t forget: Select " Subscriber" when registering, enter the code WCF-discount-2021 and save 300 Euros on the original price.

Key data and registration for the World Cycling Forum 2021

This year, for the first time, the World Cycling Forum (WCF) 2021 will take place in the immediate run-up to the IAA Mobility in Munich. The conference programme on September 6 and 7 includes high-profile keynotes, interactive Q&A sessions, lunch and networking rounds. Registration also includes an exclusive ticket to the IAA Mobility, which will take place from September 7 to 12, also at the trade fair center in Munich. There is also a special discount for readers: When registering for the World Cycling Forum 2021, select " Subscribers" and get 300 Euros off when entering the code WCF-discount-2021. is a media partner of the IAA Mobility and will highlight topics such as sustainability and mobility through the lens of sports. You want to be part of this exciting partnership? Then let's talk about how we can bring your topics to life in this environment and in front of our special readership. You can find all the important information here.

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