Eva Doll

European Outdoor Conservation Bundles Brand Power

EOCA: "With More Members We Could Do Even More for the Environment"

Over 2800 exhibitors are represented at ISPO Munich 2020. 156 of them are currently members of the European Outdoor Conservation (EOCA). With the bundled power of its members, EOCA is committed to concrete nature conservation projects and sustainability programs. How much more could EOCA achieve if more brands joined the association?

EOCA panel discussion at the ISPO Munich 2020
from left: presenter Frank Lohse, Nick Brown, Jan Lorch, Catherine Savidge, Perry Laukens, Julian Lings

The outdoor brands Nikwax, VAUDE, KEEN Footwear and The North Face are already involved with EOCA and have now joined forces to attract the outdoor industry to EOCA. How bundled brand power could bring more sustainability was discussed in a panel discussion at the ISPO Munich on the Sustainability Hub:

  • Moderator Frank Lohse (Brands for goods),
  • Nick Brown (Managing Director Nikwax),
  • Jan Lorch (Head of Sustainability Vaude),
  • Catherine Savidge (Managing Director EOCA),
  • Perry Laukens (Sales & Business Development Director EMEA Keen Footwear)
  • Julian Lings (Sustainability Manager EMEA The North Face)

"EOCA has already realized many conservation projects"

Sustainability has been fully embraced by the industry. All brands are confronted with this topic. "Important is specific action in a timely manner! EOCA has already implemented many visible nature conservation projects. I am a great supporter of EOCA," says Nick Brown, Managing Director of Nikwax.

"We're dependent on outdoors"

EOCA has already spent over three million euros on nature conservation projects around the world. In doing so, they were particularly committed to urgent global problems. Her current focus topic: Plastic-free - from the mountains to the sea. According to the EOCA, the current 300 million tons plastic is produced in the world every year. 8 million tons of which end up in the oceans every year. And "The more members we have, the more we can do" says Catherine Savidge, Managing Director EOCA.

EOCA units the brands for joint sustainable action

There was agreement in the discussion round: industry should do even more sustainability work together. Nobody is perfect when it comes to sustainable action but the brands are ready for a change and really want to modify the behavior. EOCA also brings companies together for active exchange. They can consolidate and disseminate sustainability information, knowledge and experience. In this way the brands and the environment can benefit from each other.

Outdoor brands discuss sustainability topics at the Sustainability Hub of ISPO Munich 2020
Outdoor brands discuss sustainability topics at the Sustainability Hub of ISPO Munich 2020

"On a dead planet there is no more business"

Two statements by Perry Laukens, Sales & Business Development Director EMEA Keen Footwear and Jan Lorch, Sustainability Manager Vaude.

Perry Laukens, Keen Sales & Business Development Director EMBA:

"On a dead planet there is no more business - for any of us. We better act fast. Between all the brands here, we're not the biggest business. Like many other brands. The issue of sustainability is highly relevant to everyone, but we don't have the budget alone to drive and research everything that is needed. If we join forces, we can make a greater impact. Much more. We can also consolidate knowledge. This way we can act more quickly in concrete terms and protect nature more quickly and efficiently in a sustainable manner. EOCA offers the brands a platform to exchange information and to jointly advance nature conservation projects in a consolidated way."

"Only a sustainable brand will be successful"

Jan Lorch, Head of Sustainability at Vaude:

"Sustainability concerns us all. In the future, a successful, good brand should only be one that is also sustainable. After all, it is in our own best interest to preserve nature - after all, we outdoor brands live from the experience of nature. With EOCA, brands become part of an initiative that makes a concrete contribution to nature conservation. 100% of the membership fees go towards nature conservation. Through their membership, members can support projects in general or even claim projects for themselves and provide targeted financial support."



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Eva Doll