What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.
The sports fashion brand Save the Duck is new at ISPO Munich 2020: CEO Bargi explains how his company intends to conquer the market with completely vegan sportswear and why the ISPO Munich is important for Save the Duck.
Urban outdoor products are trendy. The freshly launched MyShelter jacket line from Adidas Outdoor also attracted a lot of attention in both markets. ISPO.com spoke to Tim Janaway, General Manager Adidas Outdoor, about Urban Outdoor and trends and challenges in the outdoor market.