Every day Butterfly Coach offers new ideas and impulses for an active, healthy and enjoyable life. With the help of artificial intelligence, which also scans the training goals, the app collects user data to compile individual fitness exercises, relaxation training and nutrition tips for the user. If training units and weekly challenges are successfully completed, the user collects experience points and trophies and can thus unlock new exercises and levels.
Butterfly Coach was developed by Philipp Voß, who has more than 7 years of experience as an independent personal coach with the necessary expertise in fitness and nutrition, and Michaela-Johanne Meindertsma, who has been responsible for business development and finance for many years as a project manager.
In cooperation with ISPO Open Innovation, the app was made available to the sports enthusiast community for an initial test phase in summer 2018. The app testers allowed Butterfly Coach's developers to gather honest, critical and constructive feedback to further improve their personal coach.
Michaela Meindertsma about the cooperation: "The ISPO testing was a great help for the development of our app Butterfly Coach. We are very grateful for the constructive feedback from the testers. This enabled us to start again at the right places and to further optimize. And of course we are happy if the ISPO community feels like trying out the app that is now available in store and sharing their feedback with us."
- PromotionMerrell
- Awards
- Mountain sports
- Bike
- Fitness
- Health
- ISPO Munich
- Running
- Brands
- Sustainability
- Olympia
- OutDoor
- Promotion
- Sports Business
- Textrends
- Triathlon
- Water sports
- Winter sports
- eSports
- SportsTech
- OutDoor by ISPO
- Heroes
- Transformation
- Sport Fashion
- Urban Culture
- Challenges of a CEO
- Trade fairs
- Sports
- Find the Balance
- Product reviews
- What's next
- Magazine