More comfort & versatility: Marmot presents the evolution of PreCip and innovative highlights for SS26

Outdoor clothing is no longer just for extreme mountain tours or multi-day trekking adventures. Today's consumers have diverse interests and lead active, spontaneous lives, so they need clothing that is as versatile as possible and can accompany them on all their adventures. The boundaries between everyday life, leisure, and the outdoors are becoming increasingly blurred, and traditional activity categories are losing their significance. Alongside clothing for demanding outdoor enthusiasts in extreme conditions, today's consumers need clothing that can adapt to any situation: functional, reliable and suitable for everyday use. Whether it's a city commute, a microadventure or a multi-day hike, function meets lifestyle!

In the Spring/Summer 2026 season, Marmot is putting this mindset at the heart of its collection, setting new standards for the brand with greater versatility and comfort. Leading the way is the evolution of the best-selling PreCip line, first launched over 25 years ago, which has undergone continuous development ever since. The previous best-selling PreCip Eco jacket has been replaced by the PreCip EVO, while the PreCip Eco Pro — one of the brand's best-selling rain jackets — has been replaced by the PreCip EVO Pro. The latter is now lighter and is made from 3-layer NanoPro™. Thanks to an additional integrated chest pocket and more comfortable, lowered hand pockets, it is also more versatile. A brand new highlight offering unbeatable value for money is the PreCip EVO Flex Jacket, which Marmot has added to its range. Combining waterproof, breathable weather protection with high wearing comfort, it is made from 2.5-layer NanoPro™ material consisting of 100% recycled polyester ripstop with mechanical stretch for maximum freedom of movement. Matching rain pants, which are also available in full-zip versions and different lengths, complete the line.

Click here for the PreCip Evo Flex Jacket from Marmot

Marmot also has innovations in store for sleeping bags and is keeping a close eye on changing customer needs. One example is the Wraptor series, which is made from 100% recycled polyester ripstop. Marmot has dispensed with zippers and used magnetic closures instead to allow for more comfort and flexibility in different sleeping positions. The sleeping bags are available in different lengths and with down or synthetic fillings. Marmot has also developed the HiberNest series, which is equally comfortable and versatile, but with a zipper. The zipper runs along the entire foot box, providing additional ventilation and allowing you to walk around in the sleeping bag. The spacious design provides ample freedom of movement while sleeping.

Marmot's new Trailfin tent, available for two or three people, is a new solution for outdoor enthusiasts who like to travel light and compact when trekking or bike packing. Short aluminum poles ensure a smaller pack size for this freestanding tent, which has two entrances and a tent packaging that features external attachment straps to secure it to a bike.

Want to find out more about what's new at Marmot? Jan Schapmann, Managing Director of Marmot, explains in an interview what the new brand direction is all about, why classic activity categories no longer make sense today, and which product highlights the brand is launching for the SS26 season.

Jan Schapmann: The brand orientation is not entirely new. We carried out a comprehensive consumer analysis for our 50th anniversary and discovered that there are very loyal Marmot consumers and that they know exactly what Marmot stands for. What is new is that we are much more focused in our product development and our consumer approach because we know which of our brand values are perfectly in line with consumer expectations. For example, the durability of our products has always been important to us - and customers as well as retailers appreciate this and rely on it. Our sub-claim “Tested. Worn. Loved.” expresses this relationship with the longstanding favorite product.

Of course, our consumers' expectations and the way they use our products have changed over time and we address this in our Brand Guide. We don't (just) develop our collections for ourselves but focus on the consumer. You can also see this in our campaigns. It's about the people and their experiences and that hasn't changed in 50 years. However, we wanted to look ahead and asked ourselves what role the Marmot brand will play in our consumers' lives in the future. 18 months ago we appointed a new Global General Manager for Marmot, Jon Graden. Jon has questioned all our “business basics”, especially around collection development and the Go-to-Market process. What do we know, and what do we only think we know because that's how it's always been? With this attitude, “Know what you don't know”, we have brought a new dynamic to the entire team and the brand.

Our consumers and customers trust Marmot and our products when it comes to functionality, performance, innovation and sustainability. Nothing has changed in this respect. However, the demand is more and more to buy a versatile and timeless product to build up a relationship over many years and many outdoor adventures. People who are active outdoors today are often much more versatile than in the past and are always open to new experiences. That's why we don't pigeonhole our consumers into activity categories, but are just as open and flexible in our product development as our consumers are in their use. We have therefore placed great emphasis on the color palette and versatility of our products. Innovation and sustainability have always been part of our brand pillars; our customers expect this and it is firmly anchored in every step of the collection development.

Our PreCip collection has been setting standards for 25 years when it comes to the waterproof/breathable category in the sub €200 price range. To further improve the collection, we have perfectly combined the two basic requirements of functionality and comfort. 

We have developed the material of the EVO Jacket so that it is significantly softer, making it more comfortable to wear without compromising performance. New is the 2.5-layer EVO Flex Jacket, which offers a high degree of mechanical stretch. In addition to comfort, this also contributes to the versatility of the jacket and pant. 

In the 3-layer PreCip EVO Pro, we have revised the feature set with additional pockets. In addition to the versatility of the construction, the focus here is on the durability of our 3-layer material, which is also very comfortable and not as crunchy as other 3-layer laminates.

First and foremost, we used our consumer insights to see how the activities and expectations of outdoor users have developed. While our raw materials team evaluated all materials in terms of functionality and ecologically sustainable alternatives, the design team scrutinized each feature to determine whether it offers real added value to the user or whether there are better alternatives. 

In doing so, we worked with global teams with diverse backgrounds and expertise and questioned “old beliefs”. A good example is the new PreCip EVO collection. We have made bold decisions, such as leaving out the underarm zippers on the EVO Jacket. In combination with the new material, this offers much better comfort. For this target group, the breathability and climate regulation without the additional zippers is completely sufficient. With the EVO Flex and EVO Pro, however, ventilation is a feature that is useful and important for the target group.     

Our target group makes conscious, long-term purchasing decisions. Since all of our products already offer a high level of functionality, it was mainly about creating colors and color combinations that are interesting but not limited to one or two seasons. In doing so, we have addressed a consumer need that is also very important for our retail partners.
 
Colors like Thunderhead, discreetly combined with Honey Glaze, stimulate consumers to buy because the colors are new. However, the combinations are neutral and timeless and are not perceived as an old collection at the end of the season.
 
We offer our retail partners continuity and stability in the development of the collection and can therefore react very flexibly to changes in demand. PreCip has always been and will continue to be a reliable product range component for our retailers. In addition, our AirExchange collection with sun protection is developing into a core runner for the summer season because customer needs and collection development also fit together very well here. 
 

Finally, sleeping bags are very important to us. We have expanded our successful down and synthetic portfolio in the backpacking range with two innovative series. The Wraptor and Hibernest models are aimed at consumers who value versatility and a little more comfort and perfectly complement the Gas Bag and Mad River series.
 
Today's retailers must have a range of sleeping bags that meets a wide variety of consumer needs. In addition, cash-flow and stock rotation are particularly important in this category. We have geared our range and our entire order and inventory management to these requirements of our retail partners so that the retailer can shine with competence and product selection and at the same time work highly profitably.

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