Environmental protection and top performance - can they go hand in hand? In an exclusive interview with ISPO.com, Fairmat CEO Benjamin Saada shows how the sports industry can reduce its environmental impact through innovative recycling technologies and sustainable materials without compromising on performance.
What you can take away from the article:
- Sustainability and performance are not mutually exclusive
- Recycling turns waste into valuable resources
- Recycling increases efficiency in production
How can tradition and innovation be combined in the sports business? Bergans CEO Silje Garberg Ree demonstrates how clear values and creative solutions strengthen companies and make them fit for the future.
What you can take away from the article:
- Clear values strengthen brand loyalty
- Companies should react quickly to global changes
- Authentic communication creates trust
What does it take to be successful in the global sports market in the long term? kybun and Joya share their seven strategies and show how they strengthen their brand loyalty worldwide through authenticity, clear values and genuine product experiences.
What you can take away from the article:
- Global brand loyalty requires authenticity and clear values
- Real stories increase brand perception
- Unique product experiences create lasting impressions
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