The pandemic has turned the fitness world upside down. Closed studios and no public sports. Now, not only are gym-goers returning to studios, but online is trending more than ever. An industry between great challenges and diverse opportunities.
The market for wearables has grown more than tenfold in the past five years. And the development is progressing rapidly: wearables as potential corona warning devices, intelligent data glasses or integration into clothing are just three of many trends.
Fitness lives off of direct comparison: whether at the Hyrox competition, via apps and wearables at “Let's Move For A Better World,” or at worldwide CrossFit® challenges. We take a close look at the trend.
A gentle vibration reminds you to get up, the T-shirt measures the performance. ISPO.com shows how printed e-textiles will influence the future of the clothing industry and why they are now also easy to wear.
The outdoor technology company Garmin has presented good figures for the second quarter. The outdoor and fitness segments continue to boom. In the second half of the year, hopes are pinned on the new GPS smart watches.