Product traceability has many benefits for manufacturers as it allows products to be tracked from their point of origin to the place where they are purchased by consumers, and beyond. That’s why in the EU, for example, in function of the European Green Deal, the launch of a Digital Product Passport (DPP) has been suggested to assist the circular economy. On the other side, a DPP can also offer great possibilities for the end user, including a digital experience that supports and enhances the use of the product in the analogue world. This is demonstrated by the French outdoor technology brand clim8 which offers its customers an easy-to-implement DPP solution called Digitag.
This concept appealed to the experts of the ISPO Award jury at their jury meeting at Saalbach Hinterglemm, Austria, in October, who rewarded clim8 with the coveted ISPO Award 2023.
With Digitag, clim8 supports brands in digitizing their collections and complying with European and American regulations on circularity. This way, the brands can provide full transparency from manufacturing to market placement and end-of-life to the end user.
Digitag transforms products into smart enablers, for up-to-date multilingual compliance and new forms of engagement in the value chain. Digitag by clim8 is being launched for sports and outdoor brands and is a toolkit for brands to extend the user experience to the digital world. It offers brands a way to differentiate themselves beyond future DPP regulations by offering a digital experience that complements the product. Unlike the large software companies developing other DPP solutions, clim8 has established this service in partnership with outdoor brands to meet the needs of the outdoor market.
In the process, clim8 creates a “digital twin” of the product in its database and provides the manufacturer with a QR code that is printed on the care label of each product without affecting the production process or the usability of the product. Clim8 develops a dedicated web page for each style, accessible via the smartphone’s browser. The data is stored on fast and secured cloud platforms in Europe and can be accessed immediately.
After scanning with the smartphone, which does not require a special app, the Digitag by clim8 product website provides immediate and easy access to many product features such as photos, attributes (gender, color, size), description, certifications, traceability, care and end-of-life instructions, marketing content, direct links to the store and contact persons, user manual, etc.
In summary, the ISPO Award jury found that Digitag by clim8 can be a practical and useful tool for both businesses and consumers to contribute to the circular economy and a better product experience through digital means.
- Easy to implement
- Secure data storing in Europe
- No disruption of the production process
- No special app required for the end user
- Free of charge for the end user
Key data:
- Category: SaaS service
- Available: from November 2023
