10:00-10:20 Opening interview:
What does it mean to restart?
10:00-10:20 Opening interview:
What does it mean to restart?
10:00-10:20 Opening interview:
What does it mean to restart?
10:00-10:20 Opening interview:
What does it mean to restart?
10:20-10:55 Brand panel:
How can the sports and outdoor industry overcome the effects of the corona crisis?
Graduating with a degree in modern languages, Mark's passion for the outdoors quickly led to a position with the UK outdoor specialist, Berghaus. By the age of 30 he’d been appointed to the board of directors with responsibility for international sales. Following on from this was a move to the Swiss climbing specialist Mammut Sports Group where he gained further experience of working in an international setting with subsequent roles including consultancy work, re-joining the Board of Berghaus for a further five year term and Group Board Director at Lowe Alpine
Together with the CEO of The Mammut Sports Group, he founded the European Outdoor Group (EOG) in 2003 with the clear objective of uniting what was at that time, a fragmented European outdoor industry. The EOG’s agenda covers key areas such as market research, sustainability, CSR, outreach and conservation. The EOG has worked tirelessly on behalf of the sector and is the external face of the industry to the European Union and many other bodies. In 2005 Mark agreed to take on the leadership of the group and became General Secretary a post he held until 2019 when he became President of the EOG.
10:20-10:55 Brand panel:
How can the sports and outdoor industry overcome the effects of the corona crisis?
10:20-10:55 Brand panel:
How can the sports and outdoor industry overcome the effects of the corona crisis?
Reiner Gerstner has been working for Schöffel since August 2019. He has many years of experience in leading marketing positions. Most recently, he was Chief Marketing Officer at the technology company TQ-Group, where he was responsible for the strategic and technical management of the central marketing team of the group. Prior to this, Gerstner worked for almost 13 years at the South Tyrolean mountain sports company Oberalp Group S.P.A., where he managed the Dynafit brand for the first five years and then spent eight years as Brand & Marketing Director with responsibility for brand management and marketing of the group with the Salewa, Dynafit, Wildcountry and Pomoca brands.
10:20-10:55 Brand panel:
How can the sports and outdoor industry overcome the effects of the corona crisis?
Michael Levi joined Columbia Sportwear in January 2018 as Sales Director for Europe with responsibility across the region for the Columbia and Sorel brands. Prior to joining Columbia, Levi held various executive positions within the apparel and footwear industry. From 2013 through 2017, Levi served as General Manager Apparel for the Oberalp Group (Salewa, Dynafit, and Wild Country). Before Oberalp, Levi worked for over ten years in various sales and general management roles within Nike Europe and developed Yama, an outdoor sports focused ecommerce startup. Levi holds a BA in Economics from Tufts University and an MBA from INSEAD.
10:20-10:55 Brand panel:
How can the sports and outdoor industry overcome the effects of the corona crisis?
10:20-10:55 Brand panel:
How can the sports and outdoor industry overcome the effects of the corona crisis?
11:00-11:35 Retail panel:
The future of retail during and after Corona
A semi-virtual group of specialist dealers and brand representatives will meet at a distance and report on how they are dealing with the crisis and how they are moving towards a 'new normality'. We take a look at trends and thus opportunities that have emerged in recent weeks, the facets of the increased twist towards digitalization and the support of the specialist trade by brand partners.
Jost Wiebelhaus is the owner of the Frankfurt running shop in Frankfurt am Main. The 48-year-old banker and graduate economist is a passionate runner (5 km to the marathon) and cyclist and has been running the running speciality shop since 2001, which has also been the official running shop of the Mainova Frankfurt Marathon for 10 years. In 2007 he also opened the FALKE Sportshop in Frankfurt. He has been a member of the Commodities Commission of Professional Runners (Sport 2000) for 12 years and has been a member of the advisory board of Sport 2000 since 2015.
11:00-11:35 Retail panel:
The future of retail during and after Corona
11:00-11:35: Retail panel: The future of retail during and after Corona
A semi-virtual panel discussion where retailers and brands report on how they so far handled the challenges caused by Corona and their path towards the ‚new normal‘. We take a look at new trends and thus the opportunities arising, the pallet of aspects pushing the twists towards digitalization and the new ways of collaboration between retailers and brands.
11:00-11:35 Retail panel:
The future of retail during and after Corona
Born in Hessen, living in London since 20 years. Founder and passionate force behind BeeAthletica, which was founded in 2011 as a boutique-style e-commerce business for fashion-minded active women. Aiming to provide a personal shopping experience.
11:00-11:35 Retail panel:
The future of retail during and after Corona
A semi-virtual panel discussion where retailers and brands report on how they so far handled the challenges caused by Corona and their path towards the new normal. We take a look at new trends and thus the opportunities arising, the pallet of aspects pushing the twist towards digitalization and the new ways of collaboration between retailers and brands.
11:40-12:00 Interview:
Covid-19 and the sports industry - what is the situation and what will the future bring? Discussion of the new Accenture market study
Accenture presents the status quo of the sports industry. The effects of Covid-19 and their scenarios for further action will be discussed with the WFSGI.
Dr. Moritz Hagenmüller is Managing Director at Accenture, leading the Strategy Consulting business for the German speaking countries and Russia. Moritz is a trusted advisor to the C-Suite and Private Equity Investors on corporate, growth and technology strategies in the face of digital disruption. His clients include leading sports, consumer goods and retail companies. Before he joined Accenture, Moritz was a Managing Director and Executive Board Member of Libri, Europe's leading media wholesaler. He started his career at Bain & Company. Moritz studied Business Administration in St. Gallen and Cornell and holds a Ph.D. from the University of St. Gallen.
11:40-12:00 Interview:
Covid-19 and the sports industry - what is the situation and what will the future bring? Discussion of the new Accenture market study
Robbert de Kock has been President and CEO of the WFSGI since September 2007. He brings more than 35 years of sporting goods industry experience in the broadest sense. His professional experience ranges from retail to wholesale with excellent knowledge of manufacturing processes and international sports relations for global advocacy.
Prior to that, De Kock worked for 13 years for the Berne-based IIC-INTERSPORT International Corporation in various functions. In his last position as Vice President License & Global Business Development, he was responsible for the entire process of expansion of the INTERSPORT Group in Europe, the Middle East and Asia.
14:00-14:20 Keynote:
China, the market of the future: How is the sports industry doing?
As Athleisure is becoming more prominent in China market, businesses will to win consumers via tailored offerings to more targeted consumers’ segmentation at more diversified consumers’ touch points with understanding of how consumers’ usage occasions evolves over time.
Lifei Tang is the director for NPD APAC Sports, a globally reputable research company that helps many sports clients navigate the new retail landscape for data-driven growth. His dedication of years in retail has earned him opportunities to work globally and locally with business leaders to identify growth opportunities through strategy consultation and Market/Consumer/Competitive Analysis. In prior to NPD, he built up solid on-the-ground retail experience from Tesco, Yihaodian and Kantar Worldpanel. In addition, he graduated from the University of Bath (UK) and Oxford Brooks University (UK) majoring Retail and Business Management.
14:25-14:45 Keynote:
Interview with Nobel Peace Prize winner Prof. Yunus
14:45-15:15 Cycling Panel:
Covid-19 impact on supply chains & consumer behavior. How did the bicycle industry manage the crisis, and what has to be adapted on a long term perspective for a positive change in transportation and recreational sport
Cycling & tourism key players insights: MTB World Championships host Leogang on timing challenges in last months and visitor/media activation perspective for the upcoming event. Status Quo & outlook winter vs. summer business in the alps as a destination. Cycling Industries Europe's market intelligence survey results on Covid impact in supply chains. General reflection of these topics on sports goods manufacturer side, meaning complete bikes / Scott and biggest components manufacturer Shimano. General estimation of cycling market development based on Covid learnings, split in urban mobility and recreational sports segment, EU vs global.
Reto completed an apprenticeship as mechanical engineer, followed by a bachelor degree in marketing and communication. He joined Scott in 1996 as the racing and promotion manager. His first task was to establish a marketing devision and develop a global brand strategy.
Since 2015, as Brand Manager, he has been driving forward the integration and positioning of all new brands added to the Scott Sports SA portfolio. Today he is the CMO of the group and responsible for global marketing, e-commerce and the sport division.
14:45-15:15 Cycling Panel:
Covid-19 impact on supply chains & consumer behavior. How did the bicycle industry manage the crisis, and what has to be adapted on a long term perspective for a positive change in transportation and recreational sport
Cycling & tourism key players insights: MTB World Championships host Leogang on timing challenges in last months and visitor/media activation perspective for the upcoming event. Status Quo & outlook winter vs. summer business in the alps as a destination. Cycling Industries Europe's market intelligence survey results on Covid impact in supply chains. General reflection of these topics on sports goods manufacturer side, meaning complete bikes / Scott and biggest components manufacturer Shimano. General estimation of cycling market development based on Covid learnings, split in urban mobility and recreational sports segment, EU vs global.
Marco Pointner completed different studies at the University of St. Gallen, the Danube University in Krems and at the Munich Business School. He worked as Marketing and eCommerce Manager at the Gasteiner Bergbahnen before taking over the Head of Marketing & Sales position for the Zell am See-Kaprun Tourist Board in. Now he is the CEO of the Saalfelden Leogang Tourist Board, the Saalfelden Leogang Event GmbH (e.g. UCI Mountainbike & Pump Track World Championship 2020) and of the International Jazzfestival Saalfelden.
15:20-15:40 Keynote:
Rheingold Institut: From brand purpose to branch purpose
Psychologically, people are currently in a transitional phase in which they feel that their carefree life and consumption past may be lost forever, that the future is uncertain.
Consumers are longing for products and brands that are close at their side, that understand them and accompany them through this crisis-like transition.
To achieve this, however, brands and industries must offer more than just a brand or industry image. They must stand for a greater meaning in life, one that addresses people's current issues and fits the original core of the brand or branch. To this end, Rheingold has developed three steps on how such a Branch Purpose can be developed.
15:45-16:30 Industry leader panel:
The future of sports and outdoor! Is there a master plan for the next years?
15:45-16:30 Industry leader panel:
The future of sports and outdoor! Is there a master plan for the next years?
15:45-16:30 Industry leader panel:
The future of sports and outdoor! Is there a master plan for the next years?
15:45-16:30 Industry leader panel:
The future of sports and outdoor! Is there a master plan for the next years?
16:30-16:45 Closing:
Closing & ISPO Impulse
Tobias Gröber has been Executive Director of the Business Unit Consumergoods at Messe München GmbH since January 2004. In this role he is responsible for the ISPO Group as well as for INHORGENTA MUNICH, the international trade fair for watches, jewelry and gemstones. Gröber came 1997 to the company and was appointed Project Manager for ISPO in 1999. Within ISPO, the world’s leading sports network for business professionals and consumer experts, he is responsible for the internationalization, diversification and digitization of the ISPO portfolio. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai as well as the OutDoor by ISPO platform, the online news portal ISPO.com, and the business solutions ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. Since 2004 he is Chairman of the German Fashion Industry Foundation – SDBI. A non-profit foundation with the goal to enhance qualitative and substantial fashion design. Gröber graduated with a Diploma of Sport Oeconomie (Sport marketing and Sport Management) at the University of Bayreuth. Tobias Gröber is married and has two children. He is a passionate sportsman and enjoys mainly swimming, running, trail running, snowboarding, skiing and hiking. He always follows his motto: ISPO – it´s not a job, it´s a way of life.
16:30-16:45 Closing:
Closing & ISPO Impulse
14:45 - 15:15: Cycling Panel: Covid-19 impact on supply chains & consumer behaviors. How did the bicycle industry manage the crisis, and what has to be adapted on a long term perspective for a positive change in transportation and recreational sport
Cycling & tourism key players insights: MTB World Championships host Leogang on timing challenges in last months and visitor/media activation perspective for the upcoming event. Status Quo & outlook winter vs. summer business in the alps as a destination. Cycling Industries Europe's market intelligence survey results on Covid impact in supply chains. General reflection of these topics on sports goods manufacturer side, meaning complete bikes / Scott and biggest components manufacturer Shimano. General estimation of cycling market development based on Covid learnings, split in urban mobility and recreational sports segment, EU vs global.
12:00-12:30 Interview with FEDAS:
What lessons can retail learn from the lockdown?
Stefan Herzog has managed three major companies in our industry: SportScheck, Karstadt Sports and Sport Voswinkel. Born in 1961 in Mühldorf am Inn, he first studied Sports and English in Munich at the LMU and worked part-time at Sport Scheck. In 1986 he completed his Bachelor's degree in business administration. Five years later he was promoted to purchasing manager at Sport Scheck. At the turn of the millennium, he moved to Dortmund to join Sport Voswinkel as managing director. Three years later he became director of Karstadt Sports. In 2003, he returned to the SportScheck headquarters in Unterhaching as Managing Director and Spokesman. For over 10 years, he was responsible for the repositioning of the SportScheck brand and the digital transformation of the company. In the meantime, he has become self-employed with his company Herzog SportsConnection. The 57-year-old advises industry and trade with a focus on transformation. He is a shareholder of the Munich online retailer KellerSports. In addition, he holds various supervisory board mandates, among others at software developer CaperWhite and avalanche airbag manufacturer ABS.
Since 2019, Herzog has been Secretary General of the Verband Deutscher Sportfachhandel, vds, where his tasks include the accelerated transformation of the sports retail sector. Herzog has recently become president of FEDAS (Federation of European Sports Retailers) and represents it as spokesman.
12:00-12:30 Interview with FEDAS:
What lessons can retail learn from the lockdown?
Peter Bruggmann has been President of ASMAS, the Swiss Association of Sports Retailers, and Vice President of FEDAS since 2013. He has more than 30 years of experience in the specialist sports goods trade. His professional experience ranges from sales management, the establishment of branch companies and management of medium-sized sports retail companies. As president of the ASMAS, he represents the interests of the sports retail trade at national and international level.
12:00-12:30 Interview with FEDAS:
What lessons can retail learn from the lockdown?
Since 2017 Executive President of FEDAS and member of the FESI board. Due to numerous European projects and his collaboration with EPSI and ClusSport, he has a strong European network. In Austria Nendwich is responsible for the VSSÖ as managing director and has his own company, the Sports Consulting KG, with which he runs ski schools and sports shops and also rents out holiday apartments.
Nendwich holds a Master's degree in Sports Science and Management from the University of Vienna and is working on his dissertation entitled Indentifying main drivers and patterns in channel usage across the search and purchase stage of shopping for different product categories in the sporting goods industry.
12:00-12:30 Interview with FEDAS:
What lessons can retail learn from the lockdown?
Claudia Klingelhöfer worked for many years as a journalist in the radio, online and print sectors. After a stopover as a PR consultant, she entered content marketing as a freelancer, enhanced her digital marketing skills in the agency business and is now responsible at Messe München for all marketing and communication activities of the lifestyle & consumer goods brands ISPO, f.re.e. and INHORGENTA. Claudia is a sports scientist and sociologist.
12:00-12:30 Table Captain:
Restart after a serious accident
Tarek Rasouli, former German BMX and mountain bike professional freerider. He had a personal restart after his serious accident in 2002 and since then he has been organising mountain bike events with his own company (RASOULUTION), advising brands in the bike industry and managing some of the world's most famous bike athletes. Rasouli is considered a "legend among bikers and freeriders" and was "one of the most famous mountain bikers".
12:00-12:30 Workshop:
Online marketplaces 2020: highly dynamic, complex and disruptive
12:00-12:30 Workshop:
Online marketplaces 2020: highly dynamic, complex and disruptive
12:30-13:00 Table Captain:
CSR & Sustainability – what will the future bring?
Before founding Foursource, Godecke was part of the founder team and Group COO of Westwing, an e-commerce company operating across Europe, Brazil and Russia that went public in 2018. At Westwing he developed and implemented the global logistics strategy and has built up a tech team developing the logistics systems in-house. Prior Godecke had served as Group COO at FALKE, a premium multi-brand clothing and legwear company. At FALKE he developed and implemented a new production and footprint strategy, including the design and realization of a new knitting plant.
About Foursource Group GmbH
Established in 2016, Foursource is a privately held company headquartered in Berlin. Our toolset simplifies the everyday life of professional apparel buyers and digitalizes the marketing and sales processes of apparel factories and textile mills to become more targeted and efficient. To achieve this, Foursource follows a globally unique approach to create visibility and market transparency for both sides, buyers and suppliers. Our technology makes use of innovative and self-learning algorithms to match the right business partners. With more than 50,000 listed factories, more than 15% of the world production as registered members and thousands of buyers from 120 countries, Foursource s already the world’s largest B2B-network for the apparel industry.
12:30-14:00 Presentation:
EOG Lunch Break: New Covid-19 study results, retail situations, Single Use Plastic project update and: how can we restart?
Re-Aligning the Outdoor Industry Go-To-Market Cycle
The outdoor industry has identified a need to adjust the go-to-market cycle so that relevant products are properly aligned with the appropriate seasons – the right product, at the right time, in the right place. As phase one of a broader review of systems and models in the sector, our goal is to adjust the timing of the following continuous process/cycle:
- Pre-order/sell-in (from brands by retailers)
- Delivery (brands to retailers)
- Sell-through/sell-out (retailers to consumers)
Peter will provide short update of the industry conversation and activities of a special formed industry working group.
Peter is well known in the industry from his time as EMEA General Manager for Icebreaker, in addition to a long and distinguished career with many other leading businesses, including Audi, O’Neill and Sole Technology (a portfolio of surf, skate and snow sports brands). Peter has a deep understanding of both the outdoor sector and retail. He joined the EOG in January 2020 wanting to give back some 30+ years of experience by engaging, sharing and developing strategies together with the retail members. With a strong belief that the outdoor industry has a unique and purposeful DNA which sets it apart from many others, he works with members and stakeholders to continue the development of the EOG’s expanding range of retail projects as well as engaging with a wider audience from the retail sector.
12:30-14:00 Presentation:
EOG Lunch Break: New Covid-19 study results, retail situations, Single Use Plastic project update and: how can we restart?
State of Trade
We will present the key headlines from the latest State of Trade Report. This is the annual report measuring the shipment (wholesales) brand sales in to the outdoor sector. The report covers 20 European Countries and the main outdoor product categories.
Apparel, Footwear, Backpacks & Luggage, Tents, Sleeping Bags and Mattresses, Climbing Equipment and Outdoor Accessories.
In addition, we will provide an update on the progress made with the outdoor retail benchmark report, measuring retail sales with our EOG retail members and headlines from our market impact of COVID-19 survey.
Pauline Shepherd runs the Market Research programme at the EOG. The core focus is to provide consumer and market understanding about the outdoor sector and wider business environment. The main areas of research include brand and retail sales and trends, and consumer trends.
Pauline has worked in research for over 15 years and is accredited by the Market Research Society (MRS). Her work has involved setting research strategy as well as hands on research management. Work experience includes several years in agency research working with retail point of sales data with both retail and brand clients.
12:30-14:00 Presentation:
EOG Lunch Break: New Covid-19 study results, retail situations, Single Use Plastic project update and: how can we restart?
Single Use Plastics Project Update
Over 30 brands and retailers from the outdoors industry have come together to act on single use plastic. We have researched the problems within our own industry, tested potential alternatives, and developed systems to help prevent the largest portions of our plastic packaging from becoming waste. We invite other committed organisations to learn from our work and join us in this critical effort.
Scott originally comes from the tech industry, working for Apple for several years in customer experience and special environmental projects within the retail channel. He left to complete an MBA at the University of Cambridge, and thereafter pursued a career in the outdoors industry with the European outdoor Group. There, he manages the Single Use Plastics Project.
The Single Use Plastics Project is an industry collaboration consisting of over 30 brands and retailers engaged in significantly reducing their single use plastics footprint. Working together, they have been able to move from concept to testing in a mere eight months time. Different from many similarly-titled initiatives, the Single Use Plastics Project consists entirely of multiple members of a single industry; allowing the group to quickly design ambitious, innovative solutions which cut across the entire sector.
The project is open to all other members of the industry who see the inherent environmental, legal, and profitability risks of our single use plastics problem. Scott and his team welcome and encourage collaboration as the only means whereby marked improvements can be made.
12:30-14:00 Presentation:
EOG Lunch Break: New Covid-19 study results, retail situations, Single Use Plastic project update and: how can we restart?
Consumer participation research
Pippa Goodman will present the key findings of a new and large-scale outdoor consumer participation study.
The research was undertaken during late April and early May on behalf of the European Outdoor Group (EOG) and the It’s Great Out There Coalition, by consumer trends specialist Foresight Factory. 7000 online interviews took place across seven European countries, 1000 in each market. The wide-ranging survey explored participation levels in different outdoor activities in detail and identified variations by country, age, gender and other demographic measures. The research also explored the barriers that prevent people getting active in the outdoors and identified opportunities for overcoming those.
Pippa is a client partner at Foresight Factory (formerly known as Future Foundation). She leads ongoing work for clients in retail, health and fmcg to identify and size the most significant trends for their business in the future consumer landscape, and how to respond. She also leads multi-market consultancy projects to map the future landscape and identify new opportunity spaces for clients. Most recent briefs have explored the Future of Play, and the Premium Cruise Experience in 2030.
Pippa's career with FF has spanned 10 years and a number of roles during that time - including Commercial Director, as well as a short sabbatical. She is a regular speaker at industry conferences and events.
13:00-13:30 Presentation:
Next Level Branded Entertainment
His professional background enables Max Straßer to develop storytelling from the widest range of perspectives. Whether as a photographer & filmmaker, on the company side or in the agency business, the medium is never the key factor for him, but rather the content that good stories are made of.
He joined MUTABOR in 2018 as a copywriter and concept developer and since 2020 he is the head of the new CrossCommunication team, which is dedicated to the extension of Experiential Marketing formats, Branded Content, Branded Entertainment, Social Media and the development of new communication formats.
13:30-14:00 Keynote:
Digital fitness of employees and salespeople in the future
Prof. Dr. Karl Peter Fischer holds a degree in psychology from the University of Munich and completed his doctorate at the Ludwig-Maximilians-University in Munich. He is currently head of the Institute for Online Communication and is Professor of Advertising and Consumer Psychology at the University of Applied Management. His research areas include the digital readiness of companies, the digitalization of dialogue, and the training and further education of company employees in a digital world. He is a sparring partner and market researcher on issues of market-oriented management and innovative corporate development as well as e-commerce. With his research team he developed the Digital Readiness Check. Karl Peter Fischer is a member of the vds competence team.
13:00 - 13:30: Table Capain: Cross Channel on Steroids on the Retail Floor
How to deliver a great customer experience and increase sales by € 10 Mio. Focus topic: Digital Solutions for Store Employees. Experience Sharing:
- What do successful Omnichannel retailers do differently on the retail floor?
- Which use cases work, which don’t ?
- What are critical learnings, fails, success factors??
13:00 - 14:00: Presentation: Sportstech Market overview followed by Start-Up Pitches
A strong background in communications and media, Marc transitioned into the sports technology industry in 2016 as Operations Manager for the Sports Tech World Series. Now as Head of APAC & EMEA, Marc is responsible for the ongoing growth and development of what is the largest global sports tech community, which includes: conferences, startup events, virtual events, online content, trade missions, market-entry support, podcasts, and more.
10:00-10:20 Keynote:
Customer happiness – how to monetize the digitization of love brands
In his presentation, Hartmut König will address the opportunities of customer experience for retailers, focusing on the situation in the sports and outdoor industry. "Customer Experience is a holistic, multidisciplinary task that is at the heart of every successful digitalization. Outstanding customer experience is one in which every customer interaction, including the performance of the brand, is a positive surprise.
Hartmut König is a proven expert for digital marketing, customer-centric IT, and efficient transformation processes in companies. His vision is to translate the new possibilities of current and future technologies in times of digital transformation into inspiring customer experiences. Hartmut König began his career at Adobe back in 2004 and is now Head of Solutions & Strategy and Chief Technology Officer Central Europe, responsible for Experience Cloud solutions.
10:25-10:55 Digital marketplace panel:
Marketplace fever in eCommerce - the digital business as a motor
The trend towards e-commerce continues and will be intensified by the Corona crisis, as more and more people are making friends with online orders. At the same time, online shopping is becoming more and more efficient and retailers expect further growth.
Marketplaces are becoming increasingly important and successful brands are selling their products in parallel via major online marketplaces such as Amazon, Otto, or eBay.
Take part in our panel discussion with Heiko Johannisson from eBay and other heavyweights from Amazon and the Otto Group.
Heiko Johannisson as Head of Sports is responsible for the categories Sport & Lifestyle at eBay in Germany. He is responsible for the development and maintenance of strategic partnerships on the one hand and for the product variety on the German eBay website on the other. The main focus is to meet the demand of buyers in the best possible way and to implement various marketing formats together with the partners.
10:25-10:55 Digital marketplace panel:
Marketplace fever in eCommerce - the digital business as a motor
Both German and international online trade is in the fast lane. The e-commerce trend is continuing and will intensify as a result of the corona crisis because even more people are making friends with online orders. eCommerce is also becoming increasingly efficient and traders are equipped for further growth.
Marketplaces are gaining in importance and more and more retailers and retail chains are opening their online shops to third-party providers, as they are attractive to the end consumer due to the wide range of products they offer. Successful online shops sell their products in parallel via the major online marketplaces such as Amazon, Otto or eBay.
These changes are also opening up many new opportunities in the sports industry.
Hernando is a seasoned general manager with over 17 years of experience, almost 10 in Amazon, currently leading strategic projects for Amazon, including Fans 360, which he started with the aim of bringing fans closer to their fandom and that now includes over 40 top European Football Clubs, Basketball Clubs and MotoGP riders. He built and led for over 4 years Amazon´s Italy and Spain Sports business, making it the main reference for customers in both customers, offering millions of sports products. His experience within Amazon includes a variety of roles, businesses and geographies such as Home Improvement, Lawn and Garden, Pets, Jewellery and Fashion in Italy, Spain and the UK. His experience prior to Amazon is equally diverse, from Consulting to FMCG and Utilities, in Europe and Latin America. Hernando completed his MBA at London Business School and holds an Economist degree from UCAB.
10:25-10:55 Digital marketplace panel:
Marketplace fever in eCommerce - the digital business as a motor
Dr. Carsten Keller is Vice President for Direct-to-Consumer at Zalando SE, Europe’s leading online fashion platform. He is responsible for Zalando's growing Connected Retail Program, connecting brick and mortar stores to the Zalando platform. Carsten joined Zalando in 2016 to accelerate the growth of the marketplace business and to build a portfolio of solutions for brand partners (e.g., stock integration, data analytics, wholesale marketplace). Prior to joining Zalando, he served clients in the Fashion and Sportswear industry as a management consultant at McKinsey & Company for twelve years. Carsten holds a Masters degree in Business from the University of Münster and a PhD (summa cum laude) from the University of Bremen.
10:25-10:55 Digital marketplace panel:
Marketplace fever in eCommerce - the digital business as a motor
Both German and international online trade is in the fast lane. The e-commerce trend is continuing and will intensify as a result of the corona crisis because even more people are making friends with online orders. eCommerce is also becoming increasingly efficient and traders are equipped for further growth.
Marketplaces are gaining in importance and more and more retailers and retail chains are opening their online shops to third-party providers, as they are attractive to the end consumer due to the wide range of products they offer. Successful online shops sell their products in parallel via the major online marketplaces such as Amazon, Otto or eBay.
These changes are also opening up many new opportunities in the sports industry.
Torsten Ahlers is founding CEO of Otto Group Media and Division Manager at OTTO Retail Media. In 2010 he was chosen as one of the most innovative digital managers by the German publisher “Werben & Verkaufen”. From 2011 he was CEO of Next Audience, a company belonging to the SinnerSchrader Group, before joining the Otto Group in 2014.2016 he belonged to the Top-10-Media-Heads of the industry, which are chosen annually from the editorial department of “W&V”.Since April 2020 Torsten Ahlers and Sibylle Muchow have formed the management duo of OTTO Retail Media, the new sub-brand and central advertising unit of otto.de.
10:25-10:55 Digital marketplace panel:
Marketplace fever in eCommerce - the digital business as a motor
Birgit Köbl is a passionate communications professional, experienced conference curator (Head of Conference at the dmexco until 2018) and active networker in the fields of digitalisation, media and marketing. She advises numerous companies and supports the Women Speaker Foundation in communication. Since 2018 she has been working for the non-profit technology school as Head of Partnerships & Media. In 2018, the Süddeutsche Zeitung Plan W named her one of the most impressive personalities of the year. She is a member of the Curation Board of TEDx Munich and works and lives with her husband and two daughters in Munich.
11:00-11:20 Keynote:
Never waste a crisis - Digital Transformation @ Daimler Mobility
Organizations and their people need crises, i.e. new, often painful conditions, in order to really transform themselves. The Corona crisis offers us this momentum and requires us to take completely new - sometimes radical - paths in projects, e2e digitalization and leadership. The new narrative of "corporate purpose" now means survival in many places.
The transformation journey at Daimler Mobility is an opportunity for us to experience and discuss what these new paths might look like, what challenges they present us with, and why it is not enough to conjure up a new leadership mindset.
Sophia Rödiger designs digital transformation and innovation at Daimler Mobility. As a business psychologist with tech know-how, Sophia and her colleagues identify customer needs and efficiency potentials and implement new digital solutions in the service ecosystem "Mobility". In doing so, the radical-technical side is always linked to a transformation in which people are the focus.
Sophia combines these contrasts of "digital" and "mindful" not only in her role at Daimler Mobility, but also as founder and consultant of MountainMinds and as a yoga trainer.
11:50-12:10 Keynote:
Digitalization opportunities in Sports and Retail.
Since the beginning of 2019 Markus Kuhlo has been part of the European Tencent Cloud Team and is responsible for marketing and strategy in Europe. From 2013 to 2019 Markus lived in China and has already supported several Chinese companies in their global expansion. Before joining the marketing department, he worked for more than 10 years in the creative field, where he worked on the creation of special effects for feature films and published a book on creating architectural visualizations. Now Markus uses his creative background and international work experience to support Tencent Cloud in their market entry in Europe.
14:00-14:35 Panel:
Will there be a Green recovery?
Philipp graduated at the University of Reutlingen, Germany in Textile-Engineering. More recently he also accomplished an executive MBA program. Prior to his study, he fulfilled an apprentice at an innovative Swiss textile company.
At the end of 2008 Philipp joined adidas in the material development and innovation area. In this role he implemented new processes, policies and drove innovation with a focus on x-category high performance apparel products and sustainability.
Since 2014 he now supports the coordination and development of adidas' sustainability strategy and held various positions in the Corporate Sustainability Team. Currently, he is focusing in developing and operationalizing the key priorities of adidas across the different functions and teams, such as marketing, innovation, sourcing and retail.
He is married, father of 2 kids and loves sports, travel and culture.
14:00-14:35 Panel:
Will there be a Green recovery?
14:00-14:35 Panel:
Will there be a Green recovery?
Melody Harris-Jensbach has been CEO of the leading outdoor company Jack Wolfskin since 2014. In this function, she is responsible in particular for the successful further development of the strategic brand positioning and the further internationalisation of the business. The American-South Korean manager previously held various management positions, including board member and product manager for Esprit and Puma. Further professional stations were Escada/Laurel. Melody Harris-Jensbach studied at the Parsons School of Design in New York.
14:40-15:05 Panel:
Will there be a new Green economy?
Timo Perschke is married and has 2 children. After his active windsurfing career, he started with a dual study at an insurance company in Northern Germany. Afterward, he brought the Brazilian market leader MORMAII to Europe as an importer. Further stations were consulting for a large Swiss company of European KEY accounts in trend research. The consulting activities finally resulted in the foundation of the brand PYUA, which he successfully led to more than a dozen environmental awards as managing director. With these deep insights, the conviction to do the "right thing" gradually grew. Today one can say... his way started SOMWR.
14:40-15:05 Panel:
Will there be a new Green economy?
14:40-15:05 Panel:
Will there be a new Green economy?
Katy has over 15 years’ experience working in the textile industry in a variety of roles including research, product development, and sustainability. She has a BSc in Materials Science and a PhD in Technical Textiles. She has worked with the European Outdoor Group for 4 years, and in her current role as Head of CSR and Sustainability she facilitates and encourages brands to increase industry action to bring environmental and ethical considerations to the complex challenges of the textile supply chain.
Away from work she enjoys running up hills, finding lakes to swim in, and creating textiles.
15:10-15:30 Keynote:
Supply Chain Sustainability Development
Steve Layton joined Milliken & Company in 2012, most recently serving as vice president of sales and marketing for the respected Westex by Milliken flame resistant textiles business. After the acquisition of the Polartec Brand in June 2019, Layton was appointed as President of the Polartec business, leading the next chapter of the USA based strong Global Brand, known for its innovative performance textiles for outdoor and military apparel.
Layton holds a Bachelor of Arts in managerial economics from Union College and a Master of Business Administration from Clemson University, where he served as an adjunct professor for six years.
15:30-15:55 Keynote:
The State of Fitness & Future of the Industry
The COVID-19 pandemic has been a pivotal moment in the history of the health and fitness industry. Fitness facilities around the world have endured shutdowns and are now facing new restrictions that impact the way they can do business and the experience of exercisers. Chris Clawson, CEO of Life Fitness, will share an update on the state of fitness, the impact and changes we’re witnessing, and how the fitness landscape will look different in the future.
16:30-16:55 Keynote:
Beyond Fitness Stereotypes
17:00-17:45 Panel:
Future perspectives of sport - leagues, federations & athletes discuss
16:30-16:55 Keynote:
Beyond Fitness Stereotypes
17:00-17:45 Panel:
Future perspectives of sport - leagues, federations & athletes discuss
17:00-17:45 Panel:
Future perspectives of sport - leagues, federations & athletes discuss
Dominik Klein is a passionate handball player and is now, after his long career, committed to working with young talent at the grassroots level. As a long-time national player he became world champion in 2007 and since then he has won eight German championships with THW Kiel. He experienced the most successful time of the record champion for 10 years and won all three stars of the club logo (=Championsleague title). At the end of his career he went abroad for two years to France and at the end of his career in 2018 he reached the final of the EHF Final4 in Cologne with HBC Nantes. Back in Germany he is now dedicating himself to the association work and wants to promote handball in Bavaria!
16:30-16:55 Keynote:
Beyond Fitness Stereotypes
17:00-17:45 Panel:
Future perspectives of sport - leagues, federations & athletes discuss
Jochen Zimmer is Head of Specials at the marketing and media magazine HORI-ZONT in Frankfurt. His main areas of expertise include sports business and mobility. Prior to this, he worked as an editor at the trade magazine Media Perspektiven until 2001. He studied political science, Romance languages and literature and English at the University of Trier and received his doctorate on the subject of "European Television in Transition". Jochen Zimmer is married and lives in Frankfurt. In his private life, sport is also one of his passions - especially cycling, running and swimming.
17:45-18:00 Closing:
Interview
17:45-18:00 Closing:
Interview
After Kris Tompkins graduated from the College of Idaho, she started full-time in a climbing equipment company that became the outdoor clothing brand Patagonia in 1973. At the age of 23, Tompkins became General Manager, and at 28 she became CEO. Since 1984 Patagonia has been active in the One Percent for the Planet association. Each year, they donate either 1% of their profits or 10% of their turnover to environmental organisations, whichever is greater. In 1993, Tompkins left Patagonia in order to devote herself entirely to environmental protection. Together with her husband Douglas Tompkins she founded several national parks in Chile and Argentina, mainly in Patagonia.
16:30 - 17:00: Keynote: Beyond Fitness Stereotypes
Muscles, sweat and sculpted bodies - that`s Fitness, not. The branch is stepping away from its clichés: feeling good becomes more important than just looking good.The corona pandemic just enhanced peoples awareness for the relevance of sports and fitness for overall health and wellbeing. Will this actual demand be sustainable? And how can fitness operators play an active role in establishing fitness into daily routines for everybody?
14:00 - 14:35: Panels Sustainability: Will there be a Green recovery?
17:00 - 17:45: Closing Panel: Future perspectives of sport - leagues, federations & athletes discuss (GER)
The corona pandemic just enhanced peoples awareness for the relevance of sports and fitness for overall health and wellbeing.
Olympic Games Operations Director Pierre Ducrey joined the IOC in 2003, with a Masters’ Degrees in both International Relations and Sports Management and following working for the Special Advisor to the United Nations Secretary General on promotion of peace and development through Sport.
He began his career at the IOC within the Sports Department, first working on the development of athlete-related projects and the Olympic Programme before focusing on relations with International Federations (IF) and sports operations. He was appointed Head of Sport Operations and IF relations in 2007. In 2010, he moved to the Olympic Games Department as Head of Games Coordination, and four years later was promoted to Olympic Games Associate Director in 2014. In 2020 he was appointed Olympic Games Operations Director.
Pierre is responsible for Games operations and serves as key interface within the IOC for OCOG executives and a number of key delivery partners. In this position, he leads a team that works daily with the various Olympic Games Organising Committee, from the election as a host through to Games-time with the objective to deliver successful Games and long-term positive impacts on communities and people.
14:40 - 15:05: Panels Sustainability: Green economy - What new systems for sustainable management will emerge?
Klaus Hohenegger is Co-Founder/Director at Thrive. Klaus has more than 25 years of experience in, and profound know-how of, the apparel/textile value chain. Klaus has managerial experience running a number of apparel factories and has worked at the sourcing and buying departments of a number of brands. Klaus is director of Sourcing Solutions GmbH, a Swiss-based consultancy that supports brands and factories on a range of issues related to product development, sourcing, manufacturing and CSR. For more than a decade, he has partnered with Fair Wear Foundation on a range of projects. He has won global recognition for his innovative work developing tools and methodologies to integrate living wages in product costs. Klaus has an EMBA in entrepreneurship and business engineering.
13:30 - 14:00: Presentation: Vaude - Doing sustainable business. (How) does it work?
The example of VAUDE is used to show what sustainable business practices mean both internally and externally. The challenges and stumbling blocks are examined in detail, as are the success factors and the question of if and why a company should embark on this path.
11:25 - 11:45: Keynote: Digital Innovation in Sports
Business Ecosystems are currently on everyone's lips as game changers in many segments and are therefore also highly relevant for the sports business. Within the scope of our applied research, we have focused on the ecosystem activities of the German Bundesliga clubs.
In our presentation, we will use the example of the German Bundesliga clubs to show how companies in the sports business can benefit from ecosystem strategies and present our empirically validated Ecosystemizer concept for the structured derivation and identification of fields of action.
Prof. Dr. Julian Kawohl is the former head of strategy of a Euro Stoxx 50 company (German business of the insurer AXA). Since 2015 he has been Professor of Strategic Management at the University of Applied Sciences (HTW) in Berlin. His focus as author, keynote speaker and senior advisor for companies from various industries is on digital management, digital transformation and digital ecosystems. Together with Denis Krechting, he has developed the Ecosystemizer concept from application-oriented research in cooperation with more than 1000 practitioners to provide frameworks and tools for companies to navigate in ecosystems (www.ecosystemizer.com).
11:25 - 11:45: Keynote: Digital Innovation in Sports
Business Ecosystems are currently on everyone's lips as game changers in many segments and are therefore also highly relevant for the sports business. Within the scope of our applied research, we have focused on the ecosystem activities of the German Bundesliga clubs.
In our presentation, we will use the example of the German Bundesliga clubs to show how companies in the sports business can benefit from ecosystem strategies and present our empirically validated Ecosystemizer concept for the structured derivation and identification of fields of action.
In the workshop, Valerie Dichtl will work with participants to develop an operative guideline on how brands can generate sales via marketplaces.
The session will be divided into the following sections:
What is marketplace?
- Examples from Amazon & Zalando with brands
- Potentials
- Basic structure of marketplaces
Why marketplaces?
- Development of marketplaces in Europe with the focus on sports
- Growth rates of big online players with marketplaces e.g. Amazon, About you, Zalando
- Switch from wholesale to marketplaces from the buyers perspective
Marketplaces vs. Online wholesale
- Strengths, Weaknesses, Opportunities, Threats (SWOT)
- Marketplaces vs. online wholesale in a practical way for brands (leader of your prices, goods, what to sell where)
Operative processes
- Do I want to implement everything by myself?
- Basic requirements (logistics, content, texts, pictures, accounting)
- Different ways to set-up marketplaces e.g. trough service partners
- Business case calculation
Checklist: what to check before starting with a marketplace
Workshop:
Exergaming in virtual reality – the global movement changing home-fitness
Digital Fitness connects users around the globe to enable most effective, customized and enjoyable exercise experiences. As a showcase, this session includes live demos of ICARACE, the global multiplayer exergame in VR, as well as the newly launched digital training platform ICALETHICS.
Johannes Scholl is CEO, Co-Founder.
- Dipl. Industrial Designer (HBK Saarbrücken)
- 10+ yrs experience in Innovation and design
- German Accelerator Alumni
- Awarded noumerousprestigious Awards (e.g. RedDot, ISPO Award, iF Award, UX Design Awards)
Workshop:
Exergaming in virtual reality – the global movement changing home-fitness
Digital Fitness connects users around the globe to enable most effective, customized and enjoyable exercise experiences. As a showcase, this session includes live demos of ICARACE, the global multiplayer exergame in VR, as well as the newly launched digital training platform ICALETHICS.
Michael Schmidt is CEO, Co-Founder.
- Dipl. Industrial Designer (FH Munich)
- Serial Founder/Entrepreneur (u.a. HYVE AG, Munich)
- 30+ yrs experience in Innovation and design
- German Accelerator Alumni
- Awarded with noumerous prestigious Awards (e.g. RedDot, ISPO Award, iF Award, UX Design Awards, Materialica Award)
12:30-13:00 Workshop:
Transformations lead: between digital and mindful.
"Transform yourself." It's all the rage in organizations: Everyone wants it, many do it, but only a few have lasting success. We observe that the majority of digital initiatives fizzle out after two to three years and innovations fail in their implementation. The cognitive level as well as real intervention in management systems and organizational structures is often neglected. Every company is dif-ferent, let us look together at your transformation journey towards digital leadership. We al-ways focus on people and combine "digital" and "mindful". The goals are to redevelop and stabilize the presence, effectiveness and innovation potential of management teams in the digital world. The workshop invites participants to find out which competencies are required and how we can anchor these in our companies.
Sophia Rödiger designs digital transformation and innovation at Daimler Mobility. As a business psychologist with tech know-how, Sophia and her colleagues identify customer needs and efficiency potentials and implement new digital solutions in the service ecosystem "Mobility". In doing so, the radical-technical side is always linked to a transformation in which people are the focus.
Sophia combines these contrasts of "digital" and "mindful" not only in her role at Daimler Mobility, but also as founder and consultant of MountainMinds and as a yoga trainer.
13:00-14:00 Presentation:
Speed Pitch by Israeli Startups: Future Retail Tech Show (by rpc)
Jan Schemuth is managing director and chief financial officer of rpc – The Retail Performance Company. He is responsible for new client accounts and markets, business development, and operative business management. Jan has extensive consulting experience and held numerous leadership positions at BMW before joining rpc, including sales manager for BMW M Asia, head of international market development, and head of new vehicle processes. His most recent responsibilities included heading retail performance steering for all international BMW markets. He also founded and served as the head of the consulting division for the relationship management specialists Pepper Technologies.
13:00-13:30 Workshop:
Customer Journey & Brand Experience at the digital Show Room
13:00-13:30 Workshop:
Disruption or already state of the art? How the DTC business opens new opportunities for sports brands in the digital market.
The digitalization of the retail business has reached a new level – new markets emerge, everything has to run at a higher pace, digital infrastructures grow. Carsten Feiler and Jan Kegelberg will deep dive into the world of the direct-to-consumer business and discuss the opportunities and challenges using examples from well-known sports brands and retailers.
Carsten Feiler is a founder and platform business expert. Having launched his own start-up "alpha-aid" in 2008, he joined the Tradebyte team in 2014. Carsten re-defined the Sales & Account Management Team as a Teamlead until 2017 when he expanded his responsibilities by taking on a leading role in Tradebyte's Marketplace Business. He became Head of Marketplace Solutions in 2019 and is now responsible for the entire field of Platform Business.
13:00-13:30 Workshop:
Disruption or already state of the art? How the DTC business opens new opportunities for sports brands in the digital market.
The digitalization of the retail business has reached a new level – new markets emerge, everything has to run at a higher pace, digital infrastructures grow. Carsten Feiler and Jan Kegelberg will deep dive into the world of the direct-to-consumer business and discuss the opportunities and challenges using examples from well-known sports brands and retailers. Jan Kegelberg is a company builder and digital transformation expert. Following a job at the Boston Consulting Group (BCG), he was hired as VP Operations & Logistics by Zooplus, the European online pure-play category leader. He then moved into VC portfolio management for Polytechnos Venture Partners and business incubation at betafabrik GmbH. Jan next joined Germany's leading retailer, the Otto Group, as Director eCommerce Development for the group's Russian business. In this role, he launched and ran the eSolutions division, which, today, is the Russian market leader for e-commerce services. Following these successes, Jan restructured and digitally transformed Germany's preeminent omnichannel retailer, SportScheck, in his position as Managing Director/CDO. Currently, Jan Kegelberg is a Venture Partner at Global Capital X, where he works with companies, investors, and governments to innovate digitally in these times of radical change.
13:30-14:00 Workshop:
How European's biggest brands are using the power of their community to engage with their audience
As many brands already have experienced, user-generated content(UGC) is outperforming branded content in many ways.
Some brands have the challenge that there is too much content and some brands have the challenge that they don’t receive enough. Borussia Dortmund, one of Europe’s biggest football clubs, will demonstrate how they have used the leading UGC technology to activate their fans with sharing inspiring content to create a sense of belonging!
Ralph joined the Flowbox Amsterdam 3 years ago when Flowbox opened up the office in The Netherlands. He started as an account manager responsible for the Dutch market. After 1 year of sales he made the switch to the first client success manager at Flowbox. The team in Amsterdam has grown in just a few years from 3 to 12. The client has always been central at the perspective from Flowbox and therefore the CS team also has grown to 8 where Ralph is now managing that team.
13:30-14:00 Workshop:
How European's biggest brands are using the power of their community to engage with their audience
As many brands already have experienced, user-generated content(UGC) is outperforming branded content in many ways. Some brands have the challenge that there is too much content and some brands have the challenge that they don’t receive enough. Borussia Dortmund, one of Europe’s biggest football clubs, will demonstrate how they have used the leading UGC technology to activate their fans with sharing inspiring content to create a sense of belonging!
Jannis joined Borussia Dortmund’s digital team in 2019. He supports the club on its mission of enhancing the digital infrastructure while managing upcoming challenges smart and innovative. Flowbox strengthens the key driver of BVB’s digital strategy, to increase relevance by focussing on the fan’s needs.
13:30 - 14:00: Workshop Digitalization: eSports - The future of Sports
eSports has already developed from a niche to a mass phenomenon. No matter if in live streams or in sold-out stadiums–a huge audience is already following the diverse games and tournaments. But who are the people behind this audience? What do they want in terms of eSports and other areas of life?
Marcus Meyer is considered one of the pioneers in the eSports business. He has accompanied the booming industry from both a media and corporate perspective and knows how to deal with the economic factor eSports. As Head of Business & Advertising Innovations at Sport1 GmbH and Sport1 Media, the versatile innovator established the topic of eSports within the Sport1 media company. The proven eSports industry expert and experienced strategist within the digital innovation sector set up his own business as a consultant in digital new business and eSports with his agency Force of Disruption GmbH in spring 2018. With Force of Disruption GmbH the most eSports activations of ISPO has been done in concept and activation.
13:30-14:00 Workshop:
3 actionable Strategies to Take Advantage of the Retail Reset
The implications of today’s challenges on retail & brands are big – COVID-19 and the recession exacerbate them. Now more than ever, consumers demand personalized purchasing and product experiences. To win in the next normal, brands and channels must reimagine their use of digital technology at the product. Brands and channels can align around value creation for POS digital discovery and tactile experience, develop personal relationships with their consumers, and expand loyalty-building experiences beyond the product itself. Digital transformation of the product and purchasing experience is an essential piece to that winning formula. Giving products a digital voice and identity that begins at the POS and continues throughout their lives resets retail and boosts what consumers can expect from their favorite brands. Brands complement their products with next-level consumer experiences that are context relevant, all the while facilitating direct-to-customer connections, customer loyalty, and retail attribution. This path is available to virtually any physical product. It's a true win-win-win for the consumer, the brand, and the retailer. The results are transformational, and so are the economic ones.
Jurgen Schmerler’s extensive background in mobile and cloud-based solutions transformed operations in pharmaceutical and consumer products over the past 20 years. As founder and CEO of VerifiR, Jurgen drives his vision of how consumers interact and trust physical products and the brands making them. Before founding VerifiR, Jurgen was co-founder and CEO of the DeepSky Group. There he guided the development and commercialization of cloud-based information systems for clients like Amgen, Allergan, and many other public pharmaceutical corporations. Jurgen worked also public German corporations including SIEMENS AG and international consulting firm KPMG. After graduating with a Master of Engineering degree Dresden University of Technology, Germany, Jurgen also graduated with an M.B.A. from San Diego State University, California, on a Fulbright scholarship.
12:00-12:30 Presentation:
SOMWR - Market entry of a new eco platform - a new apparel visionary approach
Svein built the world-leading watersports brand Starboard, introducing its internal plastic tax and 10 x Climate stance.
The company’s "better FOR the world” and high tech standards approach, was awarded 2 Olympic disciplines for 2024 / 2028.
The ambition is to drive environmental change through sports and Svein is on pro planet mission where partnerships and new horizons is an infinite game.
12:00-12:30 Presentation:
SOMWR - Market entry of a new eco platform - a new apparel visionary approach
Tasmin is Starboard's Environmental Projects Manager, the company aligned with the new clothing brand SOMWR. The environmental projects ran by Starboard have led to the planting of half a million mangrove trees, absorbing half a million tonnes of carbon dioxide from the atmosphere over 20 years. 93,000 kg of plastic waste has been removed from waters and beaches in Thailand through Starboard's internal plastic tax and the Plastic Offset Program, POP.
Starboard is now multiplying these efforts by launching SOMWR, giving every person the chance to become a climate activist. Right from their very next garment purchase.
For many, there is a mental disconnection between a finished product and the impact of its creation. SOMWR gives purpose to these connections, inspiring others to think about how their actions are related to something more than just an exchange.
12:00-12:30 Presentation:
The Power of Distancing - challenges and opportunities of Covid19
12:30-13:00 Presentation:
Sustainability as part of the brand's DNA
Melody Harris-Jensbach has been CEO of the leading outdoor company Jack Wolfskin since 2014. In this function, she is responsible in particular for the successful further development of the strategic brand positioning and the further internationalisation of the business. The American-South Korean manager previously held various management positions, including board member and product manager for Esprit and Puma. Further professional stations were Escada/Laurel. Melody Harris-Jensbach studied at the Parsons School of Design in New York.
12:30-13:00 Presentation:
Climate saving can be fun - Who has the biggest forest?
Together with people from all over the world, the children and young people of Plant-for-the-Planet want to plant 1,000 billion trees to bind CO2 and thus mitigate the climate crisis. A big goal! But planting trees and saving the future of the children is something anyone can do - even without a garden or a lot of money. And the whole thing can be fun too. How, you will learn in the lecture of Paul (16 years, Ambassador for Climate Justice of Plant-for-the-Planet).
Since 2016, Paul has been actively engaged as an ambassador for Plant-for-the-Planet climate justice for his future. Together with 88,000 other ambassadors for climate justice, he calls for the planting of 1,000 billion trees, which would account for 25% of man-made CO2 emissions. The children and young people have already planted over 13 million trees with the help of many adults. At the most important international forum for biodiversity and land use, the Global Landscape Forum, in June 2020, Paul presented the Plant-for-the-Planet App - the simple tool for planting trees. With his commitment, Paul encourages children and adults alike to take the future into their own hands.
13:00-13:30 Presentation:
A new world: Is your business ready for the Paris Agreement?
On 1 January 2021, the Paris Agreement, the first globally binding agreement on climate protection, goes into effect. All party states have set themselves goals for mitigating CO2 emissions. In order to reach these goals, we can expect changes in all areas of social and economic life. Industry leaders in the sporting goods industry need to prepare themselves to be compliant with this new era. But with an ambitious climate strategy, they can do more than meet the requirements of the Paris Agreement. Massive, additional climate action is needed to close the financial, time, and emissions gap. Are you ready?
Kai Landwehr works as head of marketing at „myclimate“, a Swiss-based NGO focusing on climate protection and sustainability measures. He is an expert in communications and sustainability with strong expertise in sports and digitalisation.
Before tapping into climate protection, Kai has worked ten years in the sporting goods industry as communications and brand manager for „Nike“. Born and raised in Germany, he achieved a « Master of Arts » degree in Ancient History from the Heinrich-Heine-University in Düsseldorf.
Kai is a football fan, a passionate hiker and in winter times a snowboarder with "great attitude and very limited skills".
13:30-14:00 Presentation:
adidas Sustainability – Full Commitment
Frank Henke is the Senior Vice President Sustainability at adidas.
In his function he reports to the Executive Board Member for Global Operations and is responsible for the development and orchestration of the end-to-end corporate sustainability strategy.
Prior to this role Frank held the position of the Senior Vice President Social & Environmental Affairs and lead a team of 75 experts operating in 14 countries who are responsible for the development and the management of the adidas Sustainability Strategy, covering the company’s supply chain social & environmental compliance program, environmental strategy work, sustainability reporting, stakeholder engagement, community affairs and product safety services.
Frank Henke studied economic, corporate ethics and political sciences at the University Erlangen-Nürnberg in Germany and joined the adidas in 1991. After managing the Sustainability program for the Region Europe, in 2003 he assumed responsibility for the management of the global program.
Frank Henke is the Chairman of the Committee on Corporate Responsibility at the World Federation of Sporting Goods Industry (WFSGI) and is member of the Supervisory Board of Fashion for Good.
13:30-14:00 Presentation:
adidas Sustainability – Full Commitment
Tim is the General Manager for adidas Outdoor and Golf at adidas. He reports to the Executive Board and is responsible for all aspects of those businesses. He is personally very passionate on the topic of sustainability and also sits on the corporate sustainability board for adidas. Tim has worked for adidas for over 22 years in various leadership roles across the Sales, Operations and Brand functions. Prior to the current role he was responsible for the Brands specialty sport businesses including the Olympics for many years. He has a broad cross functional branded experience having previously worked also with Nestle and Ford before joining adidas. He has a PhD in Geology from Queens University Belfast. He is a passionate outdoor fanatic and is determined to make a difference to protect our natural environment.
Passionate Fashion Designer + Fashion Revolut, worked as a pattern maker in the industry before entering 3D Fashion World.
Guided a variety of international fashion brands for almost a decade throughout a successful implementation of 3D technology, changing their day to day process and the way they produce products today.
CLO Virtual Fashion creates cutting-edge 3D garment visualization technologies that cultivate a more creative and sustainable landscape for the fashion industry.
CLO's robust Simulation engine allows you to create styles with countless layers and intricate details, which consistently solve glaring obstacles in your product life cycle.
Revolutionize your design process with true-to-life 3D garment simulation. Get faster, increase accuracy, shorten your calendar and expand your designs.
12:30-13:00 Workshop:
The next running boom – in spite of Corona, or because of Corona?
The workshop discusses the rising popularity of running – and it’s main health effects. Also in times of Corona. Why is running becoming more and more popular? What is the effect on the running business?
Urs Weber is editor for the German edition of RUNNER’S WORLD, the biggest publication and website for runners worldwide. As gear-editor he is a specialist for all questions concerning running-shoes, apparel, accessoires as well as membranes, yarns and fibers. Himself being a runner since his youth, he turned his hobby into his profession and is constantly looking for new running challenges and destinations. Living in Hamburg, Germany, today, Urs Weber (age: 52) has a history of more than 30 years of marathon-running, gear-testing and worldwide traveling. He ran on the ice at the polar circle as well as in the heat of the South Pacific, crossed the alps in running shoes, covered the Ironman distance as a triathlete and is constantly looking for new challenges.
13:00-13:30 Workshop:
Sports, exercise and COVID-19, the disease caused by the SARS-CoV-2 Coronavirus
The aim of the presentation is to describe how our team has designed a hygiene concept for fitness studios in Germany. For the re-opening of fitness studios after the peak of the COVID 19 pandemic, it was essential to develop a hygiene concept that identifies the specific infection risks in fitness studios and proposes measures to reduce these risks to an acceptable level. In order to develop such a concept, we recruited the Scottish virologist Prof. Dr. Roger Everett, the company doctor Dr. Andrea Dietlmeier, the lawyer Prof. Dr. Angela Lindfeld and the sports scientists Dr. Martin Schönfelder and Prof. Dr. Stephan Geisler in March 2020. In this concept, we first asked questions and, based on current knowledge, answered the questions that arise when reopening a gym with an existing COVID-19 risk. We then developed a 5-point plan (staff training, member information, measures to prevent infection, protection of risk groups, procedure planning), drafted a checklist and published the concept on the DIFG website on 5 May 2020. On May 11th, the first fitness studios were opened in NRW and some of the recommendations can be found in the specifications of the state government.
Prof. Dr. Henning Wackerhage is a molecular sports biologist who holds the Chair of Sports Biology at the TU Munich. Henning Wackerhage studied and received his doctorate at the German Sport University in Cologne and then worked for almost 20 years in the United Kingdom as a lecturer in sports physiology, including at the universities of Dundee and Aberdeen. The goal of his team's research is to explore how physical training improves our performance, fitness and health. Since COVID-19 is probably the biggest problem for gyms and sports in recent years, his team got involved here because specific information and recommendations for action were essential. Henning Wackerhage was a triathlete at first, but he has given that up and now climbs, cycles, paddles in a sea kayak or trains in the gym.
13:30-14:00 Workshop:
Change competence through holistic self-management in times of stormy change
Our present time of change is more than ever marked by discontinuity. How do I master life in fulfillment and satisfaction in a society of ever higher, faster, further...an over-optimization, especially in this disruptive present? Change always begins from the inside out.
13:30 - 14:00: Presentation Health & Fitness: What are the pillars on which health is based?
After a successful career in television, the state-certified physiotherapist Barbara Klein founded the company Flexi-Sports in 2001. With this company she distributes its own sports equipment, food supplements and cosmetic products internationally. She continues to be a well-known TV personality and often appears on TV shows as an expert consultant.
13:30 - 14:00: Workshop Digitalization: eSports - The future of Sports
eSports – from a niche to a mass phenomenon eSports has already developed from a niche to a mass phenomenon. No matter if in live streams or in sold-out stadiums–a huge audience is already following the diverse games and tournaments. But who are the people behind this audience? What do they want in terms of eSports and other areas of life?
Anna Martin-Niedecken is CEO and Co-Founder of Sphery. With her background in sports science (TU Darmstadt) and her long experience as Senior Researcher in Game Design (Zurich University of the Arts) she laid the foundation for the company's foundation (2018) and shaped the research-based, iterative co-design process of Sphery's ExerCube.
Sphery's goal is to revolutionize the fitness and health industry with a combination of innovative and research-based game design and training concepts. In 2020, Sphery won the prestigious FIBO Innovation & Trend Award (2019 and 2020) for the second year running, was part of the ISPO Brandnew Selection 2020 and won the German Innovation Award 2020. Anna has also received several awards for her scientific work and is expected to present her research and development work at TEDxZurich in 2018.
13:30 - 14:00: Workshop Digitalization: eSports - The future of Sports
eSports – from a niche to a mass phenomenon eSports has already developed from a niche to a mass phenomenon. No matter if in live streams or in sold-out stadiums–a huge audience is already following the diverse games and tournaments. But who are the people behind this audience? What do they want in terms of eSports and other areas of life?
Stephan Niedecken is CFO and Co-Founder of Sphery. With his background in business administration, his many years of experience in leading positions in finance and his passion for sports and games. Stephan not only keeps an eye on financial matters but also drives the further development of the "Sphery" product range.
Sphery has set itself the goal of revolutionizing the fitness and health industry with a combination of innovative and research-based game designs and training concepts. In 2020 Sphery was awarded the renowned FIBO Innovation & Trend Award (2019 and 2020) for the second time in a row, was part of the ISPO Brandnew Selection 2020 and won the German Innovation Award 2020.
13:00 - 13:30: Presentation: From Business Model to Business Purpose: How to create value for society?
Sustainability is about taking responsibility. A responsible business model focuses on purpose, its impact to people and planet, and holds itself accountable to follow through on the commitments it makes. Beyond the core values of an organization, the value created to the society should be used as the primary measure to define an organizations business purpose.
14:00 - 14:35: Panels Sustainability: Will there be a Green recovery?
We look back on a year of great media attention for climate change. The sports and outdoor industry must increasingly change its (business) actions under market pressure: In the interests of transparency, all processes are scrutinized: For consumers, the use of natural materials or recycled components is crucial, as are the types and locations of production and the supply chains. Even before Corona Impact, the call for equally high attention to social standards and a transparent attitude was an elementary part of the economic development of many brands. What kind of changes and processes have been experienced by industry-characterizing companies in spring 2020: The effects on economic activity in the case of comprehensive global changes and influences such as Covid-19 and Fridays for Future.
