The underlying theme of this trend is how we can take basics and remaster them. We need to inject a strong sense of creativity combined with taking existing intelligent fabrics to a new level but in a less obvious way.
Dreaming of past times evokes a sense of idyl, reassurance and comfort to the consumer. There is a strong tendency to unearth the archives and rework past favorites into a new delivery.
There’s no escaping the speed of technology that defines all aspects of our lives, and if you can’t beat them join them as we take a futuristic direction to the sports and outdoors sectors.
The power of performance delivered by natural fibers can no longer be ignored, following the success of merino wool, in targeting the sports and outdoors sectors in a rejuvenated manner through teaming with synthetics.
Tough and targeted, this textile direction delivers a higher level of tenacity to apparel, but also a sensational lightweight delivery. From high compression base layers with zoned body mapping through to micro light shells, the lightest yet that are anti-tear.
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