The best ideas often stem from everyday needs. When Ativafit's design team discovered the challenges a mother faced in finding a suitable pair of adjustable dumbbells for her home workouts, the company identified a gap in the market. It became evident that many of the previously available models did not meet the three most critical requirements for daily use in family homes: space-saving, quick adjustability, and a combination of safety and durability.
Therefore, these three main criteria became top priorities for the Ativafit developers. To gain a deeper understanding of the target audience's needs, Ativafit also conducted surveys among bodybuilders and fitness enthusiasts, incorporating their feedback into the product development process.
The result is simply innovative: The dumbbell, honored with the ISPO Award, can be adjusted exceptionally quickly, taking just three seconds. Thanks to Ativafit's patented “Dial Tech” technology, users can adjust the weight on both ends with a simple twist. Safety and durability are paramount for Ativafit; thus, the dumbbell features metal plate holders and steel weight plates – a distinct advantage over plastic models. The Ativafit dumbbell also stands out for its compact design, occupying no more space than a shoebox. This compact design effectively replaces the space required by 12 conventional dumbbells.
“Our primary target audience comprises fitness enthusiasts of all ages aiming for efficient home workouts. Many wish to be more active but feel restricted by work, daily commitments, or other challenges,” says an Ativafit spokesperson. “Our vision of excellence and innovation drives us as we continuously develop our brand.”
With this vision in mind, the adjustable Ativafit 30 kg dumbbell has been brought to market readiness. This premium dumbbell, designed specifically for high-quality home workouts, allows for rapid weight adjustments between 5 and 30 kilograms. The unique feature of this mechanism is that it minimizes workout interruptions. All Ativafit dumbbells undergo rigorous international quality tests. So nothing stands in the way of a hard work-out at home.
- Adjustable weight range: 11 – 66 lbs (5 to 30 Kilogram)
- Compact design – only the size of a shoe box
- Patented Dial Tech weight changing system
- Metal made plate-holding inner discs
- Available: December 23
- RRP: € 564.00