ISPO at the CIFF: Design. Lifestyle. Sport. Luxury. Internationally united.

ISPO's presence at CIFF was a big step into a growing market. With the curated ZEITGEIST by ISPO area, ISPO bridges the gap between innovative sports design and a fashion industry in transition. Eight trend-setting brands - including Osprey, Fessura and MINI A TURE, VARG, GNL, Ivanhoe of Sweden, Helinox, Athlecia together with selected ISPO Award winners - showed where sporty style is heading.

"The collaboration with CIFF is so important now because CIFF has the expertise for all their fashion-oriented brands and ISPO is the global sports business platform. And at ISPO, all these brands will reach more buyers on an international and global level." - Lena Haushofer

The centerpiece: a mini Ashpool Court, a space for discussions, movement and a change of perspective. The highlight was the presentation by Nina Kong, Head of Strategy EU at Highsnobiety, on the topic: "Redefining Luxury in Sports & Fashion".

ZEITGEIST by ISPO gave an outlook into the future: courageous brands, ISPO Award winners and inspiring insights from Highsnobiety on the development of luxury in sports and fashion.

With CIFF, ISPO is bringing sports deeper into the fashion world, networking with new retailers and presenting collaborations that will be deepened at ISPO 2025.

"Behind the scenes, we're on a mission:

• Bring ISPO deeper into the fashion world
• Introduce our new Retail Club
• Connect with new retailers from the fashion segment
• And... explore future collaborations with the fantastic CIFF team"

The new ISPO Retail Club offers exactly the match that curated brands need: Access to top retailers, digital networking before and after the event as well as insights into new retail formats, from the Retail Lounge to the "Future of Retail Store" experience at ISPO 2025.

In her keynote speech, Nina Kong analyzed how the understanding of luxury is shifting in the area of tension between fashion, sport and society: away from unattainable dreams and towards relevance in everyday life:

"Stop selling the dream. It's about fitting into real life and understanding what your role is in everyday life."

The new currency in the fashion and sports business is credibility through product quality, cultural flair and genuine relevance. The young generation no longer expects status symbols, but brands that show attitude through good craftsmanship and meaningful narratives:

"The number one reason for brand desirability is craft and quality."

What used to be considered luxury (e.g. logos, exclusivity, aloofness) is now interchangeable. Relevance arises when brands not only observe culture, but also help to shape it.

"Fluency means how well do you speak the language of real people... and how are you actually adding value and contributing to the cultural spaces that you're demanding space in."

Sports and fashion have been merged long before sneakers were worn by business people. Athleisure is no longer a niche, but everyday life and is once again a central theme of ISPO 2025 this year.

This change can be experienced in the fashion area at ISPO 2025: ZEITGEIST by ISPO is once again entering the next round, as is ISPO 520M by Highsnobiety which focuses on curated premium sports style brands at the interface of sport, fashion and subculture.

"We at Highsnobiety are delighted to be a partner of ISPO once again. Once again this year, ISPO 520M by Highsnobiety is the melting pot that harmonizes style and culture with sport and innovation. ISPO offers the ideal stage for this; the future of sports and sports fashion go hand in hand here," says David Fischer, CEO and founder of Highsnobiety.

With Highsnobiety, ISPO offers an environment for culturally relevant brands, beyond the catwalk or performance numbers. Tailored outfits meet trail running, retro wool meets quiet luxury.

ISPO 520M by Highsnobiety is not just a presentation area but above all a place for dialog and co-creation. A community area that invites you to collaborate with the creative minds of the scene.

"At ISPO, we want to bring together culture, outdoor lifestyle, and luxury. That's why we have this curated area called Zeitgeist by ISPO and the cooperation with Highsnobiety with ISPO 520M. Our goal is not just to be a sports business platform but also having this different kind of stakeholders and players at the show at ISPO." - Lena Haushofer

With the formats Zeitgeist and ISPO 520M by Highsnobiety, ISPO underlines its claim to unite sport and style, outdoor and fashion at an international level. The fashion world is on the move and ISPO is the platform on which it takes its next step.

Zeitgeist by ISPO offers a stage for brands that shape the sports-inspired lifestyle of our time: stylish, functional, innovative. Whether you are active in the contemporary outdoor, streetwear, tenniscore or performance fashion segment, Zeitgeist is the curated space for brands with attitude and design.

"As an emerging brand in Europe, developing wholesale relationships is key to our growth." - Snowpeak

Fashion needs a stage. And it gets it: Hall A1 at ISPO 2025 is completely dedicated to lifestyle-oriented outdoor and sports fashion, including the ZEITGEIST Area, Talks, House of Content and interactive showcases.

What you get: a clearly curated environment, high retail relevance, international visibility and close proximity to ISPO 520M by Highsnobiety, the platform for the future of fashion, outdoor and culture. Among others: brands such as Snow Peak, Osprey, DUCA Walking, Fessura and Slam Jam and many more. And maybe soon your brand too.

ISPO 2025 shows: Those who think fashion and sport together not only understand the zeitgeist, but shape it.

Be part of it - from 30. NOV. - 02. DEZ. 2025 in Munich.