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Person looks at colorful outdoor jacket at ISPO 2024
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Trade show Munich
Sports Business/08/01/2025

AI sales agents: How to get started with digital sales forces

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AI agent design is a young, growing field. How could you introduce your first digital force? We asked around for you to find out what AI agents could do for you, for example in sales. What an extra-occupational AI academy teaches. And the experiences of a provider of AI colleagues.

You can find out more about technical innovation in the sports business, such as the diverse use of artificial intelligence in the sports industry, at ISPO 2025, where start-ups, technology providers, brands, retailers and decision-makers come together to present their innovative solutions. From 30. NOV. - 02. DEC. in Munich.

This is the fourth stage of interaction with artificial intelligence. If we started by talking to a large language model, then later prompted it specifically, at some point automated it (using tools such as make.com or n8n.com), the first autonomous AI employees are now available.

And there will be more every day. A more than likely scene from the future world of work: sooner or later, each and every one of us will be working with at least one AI colleague. At least that is one conclusion that can be drawn from the Microsoft Work Trend Index 2025 study follows. Because it shows:

  • Digital workers are coming: Three out of four German managers plan to integrate AI agents into their company by the end of 2026.
  • Many will manage agents: Just under 40% of managers* expect their employees to create, delegate and manage AI agents by 2030.
  • AI pioneers are more optimistic: In companies that already use AI, around 70% of employees have a positive view of their economic situation - compared to 35% in other European companies.

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