Sports Business: Inspiration for doers from the sports industry

One like no other - that's what many industries claim. And it's certainly true, but the sports industry is a very special one. With a lot of passion, but also a business in which knowledge, training and know-how are particularly in demand. It doesn't matter whether it's about the technique for a double backflip on skis in the backcountry or advanced textile technology in the production of sustainable fibers for outdoor products.

At, we know all about the ins and outs of the sports industry because we're right in the middle of it. Here, it's all about backgrounds and news that move the sports business and inspire, inspire, and inform us as an industry.

What do we actually mean by sports business?

The sports business is a so-called cross-sectional industry, which occurs in a variety of relevant markets and extends into a wide range of industries.

However, it always has something to do with sports and its various forms of competition, games and exercise. That's why it's not easy to quantify the sports business as a whole and globally. The economically relevant areas include sales of sporting goods and sports services, but also advertising, sponsorship, media rights and sports facilities.

These are the trends in sports business

The motto "commerce is change" is certainly a theme that applies to the sports industry as a whole these days. The megatrend of digitalization is setting the entire sports business in motion, whether in the areas of eCommerce and D2C, customer experience, data and customer loyalty, or in booming sectors such as Fittech or eSports. In order to hold one's own in a world that is changing ever faster, innovative approaches can be found in sports in order to constantly develop further as an industry.

These are the 10 most innovative sports companies 2022

How is technology changing the way we play and consume sports? In its annual ranking, the US tech magazine Fast Company selects the ten most innovative sports companies. In 2022, these include a surfing app that knows the best waves of tomorrow and a Bluetooth sensor trusted by stars like Eliud Kipchoge and Chris Froome.

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