The manufacturer GoPro has revolutionized the video industry and made action sports accessible to everyone. The impressive stunts and daring maneuvers have been going viral on social media for years and trigger an adrenaline rush just by watching them. But even a mega brand like GoPro started small and was honored with the ISPO Brandnew Award when it was still a start-up - a real growth booster for the still unknown brand. It was a dream come true for founder Nick Woodman. Today, he is one of the richest people in the USA.
"We want to constantly seek out new markets and expand our network. Being at ISPO helped us meet new potential business partners and GoPro customers from all areas of the sports world. The ISPO Brandnew Village was a great start!" Nick Woodman, GoPro, ISPO Brandnew Finalist 2005
What is ISPO Brandnew?
ISPO has been recognizing the most promising newcomers in the sports and outdoor industry since 2000. And with success: Former award winners, including GoPro, Naish Kites, Maloja, Nixon and On, are shaping the market today.
Every year, a jury of experts from the fields of sustainability, design, quality, functionality and technology selects the ISPO Brandnew Winners.
Things are heating up in the ISPO Brandnew Village at ISPO Munich 2024: This is where the most exciting newcomers to the sports and outdoor scene gather to present their innovative products and sustainable ideas. The start-ups that have won the prestigious ISPO Brandnew Award take the opportunity to prove themselves as visionaries in the industry and make contacts that could shape the future.
An absolute highlight awaits on the Pink Stage in the Future Lab: 16 start-ups will compete against each other in exciting pitch duels in four categories:
- Sustainability (Cirql Zero vs. The Hemp Runner vs. PlsReturnIt Circular Digital Product Passport(DPP) Service vs. reverse.supply)
- Outdoor (Hypershell vs. Twistboxes vs. heat it® pro vs. Vitaloop FlexGuard Water Filtration bottle)
- Performance (AeroGraph Puffer Jacket vs. Baer vs. LU Go Wild vs. Nutrion)
- Sportstech (BreezeLabs vs. Inspector vs. toern - Peer-to-Peer Shipment of Returns vs. TracMe_AI Fitness Assistant with Movement-Tracking Sleeves).
In the Founders Fights Finals, the participants engage in rhetorical battles and try to win over the audience - who has the final say and can vote on the outcome: Who will walk away as the winner? A must-attend event for anyone who wants to experience the industry's hot innovations live!
All ISPO Brandnew highlights:
ISPO Brandnew: Founders Fights - Category Pitches: Outdoor & Adventure & Snowsports
These brands compete against each other:
- Hypershell
- Twistboxes
- heat it® pro
- Vitaloop FlexGuard Water Filtration bottle
⏰ 03.12., 10:45 - 11:45 a.m.
📍Munich trade show, Hall B2, Pink Stage
ISPO Brandnew: Founders Fights - Category Pitches: Sustainability
These brands compete against each other:
- Cirql Zero
- The Hemp Runner
- PlsReturnIt Circular Digital Product Passport(DPP) Service
- reverse.supply
⏰ 03.12., 15:00 - 16:00 hrs
📍Trade show Munich, Hall B2, Pink Stage
ISPO Brandnew: Founders Fights - Category Pitches: Performance, Body & Mind
These brands compete against each other:
- AeroGraph Puffer Jacket
- Baer
- LU Go Wild
- Nutrion
⏰ 04.12., 10:00 - 11:00 a.m.
📍Munich Trade Show, Hall B2, Pink Stage
ISPO Brandnew: Founders Fights - Category Pitches: Sports technology & platforms
These brands compete against each other:
- BreezeLabs
- Inspector
- toern - Peer-to-Peer Shipment of Returns
- TracMe_AI Fitness Assistant with Movement-Tracking Sleeves
⏰ 04.12., 12:45 - 13:45 a.m.
📍Trade show Munich, Hall B2, Pink Stage
ISPO Brandnew Speed Dating - for ISPO Brandnew startups and investors
⏰ 04.12., 14:00 - 15:45
📍Munich Trade Show, Hall B2, Brandnew Hub, Startup Networking Lounge
ISPO Brandnew: Founders Fights - Final
⏰ 04.12., 17:10 - 17:40
📍Messe München, Hall B2, Main Stage
Training intelligently - Alexander and Mischa Zverev on the future of sport, mixed reality technology and brain-based training from IMPROVR
⏰ 04.12, 16:45 - 17:10
📍Messe München, Hall B2, Main Stage
ISPO Brandnew Party at the ISPO Brandnew Hub
⏰ 04.12, 17:30 - 22:00
📍Munich Trade Show, Hall B2, Pink Stage
If you are part of ISPO Brandnew, you belong to a real community. Today, the former winners form a strong network and a unique community. And what's more: for the start-ups, the award and contact with other innovators are absolute game changers in their success story.
"ISPO is a strong growth accelerator for Covision Media because ISPO has a large but closely connected and high-quality B2B network in the sports, outdoor and footwear industry. Access to this network, together with winning the ISPO Brandnew Award in the "Sports, Technology and Platforms" category, has enabled us as a technology start-up to immediately make the right contacts in the markets relevant to us and thus accelerated our growth." Franz Tschimben, CEO Covision, ISPO Brandnew Category Winner 2022
ISPO Brandnew is THE platform for start-ups to present their innovative products or services to the sports industry and make important contacts that are otherwise difficult to access. ISPO Brandnew gives start-ups a success booster and a head start. 4 reasons why the platform is worthwhile:
1. connecting platform
Investors, founders, retailers, distributors or other start-ups. ISPO Brandnew is the perfect platform for everyone who wants to connect with really valuable partners. Especially as a start-up, it is essential to make new contacts, network with other players in the industry and find potential business partners. Or simply to talk to other start-ups about their experiences, successes and fuck-up stories in order to learn from each other.
"Thanks to our presence at ISPO, we were able to feel the great interest in MEVO from manufacturers, retailers, media and end customers. The many new contacts have opened up completely new opportunities for us and we are in talks with well-known manufacturers in the industry." Martin Edelsbrunner, Founder MEVO Sport (EDELWORKS GmbH), ISPO Brandnew Finalist 2022
2. simplified market access
ISPO Brandnew makes market access easier. ISPO Munich is the place-to-be for the sports industry. Everyone who sets the tone and is keen to discover new ideas and innovations can be found here. ISPO Brandnew enables start-ups to present themselves to exactly this audience. By participating in the competition, start-ups can present their innovations to a broad audience of industry experts and receive valuable feedback directly.
"ISPO Brandnew played an important role in my life. The award was a big career leap for the GIBBON brand." Robert Käding, Gibbon Slacklines, ISPO Brandnew Finalist 2009
3. targeted scouting
ISPO Brandnew not only offers start-ups the opportunity to network and find business partners, but also to be found. Targeted scouting is therefore an important part of ISPO Brandnew, as it enables companies and investors to discover and identify promising start-ups in the sports industry.
"Our presence alone opened many doors to the industry. We made contacts with the media of the snowboard scene and other manufacturers who have played a key role in our surprisingly fast growth." Jorgen Karlsen, Bataleon, ISPO Brandnew Finalist 2005
4. analysis of the start-up ecosystem
ISPO Brandnew is a real team player and offers start-ups an analysis of their ecosystem. The start-up ecosystem in the sports industry is considered as a whole and trends and developments that are relevant for start-ups in the industry are analyzed. And that's not all: the challenges that start-ups in the sports industry have to face are also closely scrutinized. Financing, talent acquisition, scaling and expansion into new markets are all stumbling blocks that can jeopardize the success of a young company. Based on this analysis, ISPO Brandnew offers participants valuable insights and advice on how to improve their business models and succeed.
Benefit | Overall Winner | Winner | Selected Brands |
ISPO Brandnew Village | 4 m² worth 1.990 Euro | 4 m² worth 1.990 Euro | |
Trophy/ Certificate | Trophy | Trophy | Certificate |
Ceremony | x | x | x |
Media package | x | ||
Networking Night | x | x | x |
free participation ObI 2023 (worth 2.000 Euro) | x | x | |
ISPO Award registration fee (worth 500 Euro/ registration) | x | x | |
Open Innovation Project (worth 12.000 Euro) | x | ||
worth it in total | 17,000 euros | 5,000 euros | 1.000 euros |
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