News from China and the multisegment trade fairs ISPO Beijing and ISPO Shanghai

China is the most populated country of the world and therefore an important market for sporting goods and the sports business. In China ISPO is represented by the multisegment fair trades ISPO Beijing and ISPO Shanghai. Economic correlations, market development and trends: our editors offer you a deep insight into the winter-sports, outdoor, action-sports, fitness, health and running market. China is the market of the future, don't miss any news with ISPO.com

China

More on the topic China

  • ISPO Munich
    ISPO Shanghai shows: China's sports market is full of growth potential
    ISPO Shanghai clearly showed that the Chinese sports market is growing. E-commerce and digitalization, the running boom and female athletes are growth drivers. FC Schalke 04 presented its new away kit at the fair. The highlights in pictures.
  • China
    China's football champion team from Guangzhou Evergrande training.
    The growth rates for large sports companies are much higher in China than anywhere else. Nevertheless, a huge potential is still untapped in the most populated country on Earth. Sascha Schmidt from the WHU – Otto Beisheim School of Management and an expert on China explains how sports companies can conquer the market.