ISPO Beijing/02/24/2016

Blue Ice invests in business development

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At ISPO BEIJING, which opened its doors on Feb. 24, specialty outdoor distributor Blue Ice has announced an important change to its management team.

Blue Ice invests in business development
Back at Blue Ice since this ISPO BEIJING: Carson Fan, who most recently ran the Chinese sales of Fenix Outdoor (Fjällräven, Hanwag, Brunton, Primus).

From now on, Carson Fan will steer the business development of Kühl, Dynafit, Crispi and Aku which Blue Ice sells in China. From 2013 until the end of 2015, Fan was sales manager for Fenix Outdoor’s joint venture with its Fjällräven, Hanwag, Primus and Brunton brands. To date, no successor to Fan has been appointed.


Blue Ice is not a new employer to Fan who served in its sales department from 2007 through 2010. In between, he was in charge of brand management for Tecnica’s local operations. He began his career as sales exec at Wilson.

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Markus Huber Author: Markus Huber