Sports business // 11/29/2022

ISPO Munich 2022 - Always Up-to-Date Logo

Don't miss a thing! At ISPO Munich 2022, the international sports industry meets to shape the future of sports. Find out which innovations are shown at the world's leading trade fair for sports, which topics move the most important minds in the industry, and what the motto "New Perspectives on Sports" means. With the news ticker, you are always up-to-date!

"Diversity isn't sexy yet"

Diversity as an opportunity for the sports industry? On the third day of the fair, decathlete Christian Schenk spoke to Denise Schindler and Katharina Inselkammer about diversity and inclusion. Not only in the sports industry, but in many business areas, these topics are still in their infancy and, according to Schenk, should urgently find their way into everyday life and into business. One thing is certain: "Diversity is not sexy yet."

More about Christian Schenk

Christoph Beaufils presents the ISPO Consumer Insights Report

ISPO Consumer Insights Report: The Trend Barometer of the Sports Business!

Which brands are the most popular, what influences consumers' purchasing decisions in times of crisis, and which topics offer the greatest potential for the market? The ISPO Consumer Insights Report provides precisely these answers. The most important insights from the report will soon be available on!


bluesign at the sustainability talk at ISPO Munich

Bluesign: Making the chemical industry safer and more sustainable

Bluesign supports the chemical and textile industries in sustainability. The key takeaways? Acting responsibly starts with a sustainability strategy and setting the right goals. Manufacturers also need to review the entire supply chain for sustainable and social aspects.


Speakers at the Female Empowerment Talk

Female Empowerment Talk: "We had the courage to speak up."

From initiatives that really make a difference to running a family business and gender equality, Vibeke Sefland, Antje Dittrich, Anna Meissner, Kira Schubert and Andrea and Theresa Fritsch shared stories worth hearing as part of "Frauen Verbinden" (Women Connect). 


Marcel Höche interviewed at the ISPO Community Run

Marcel Höche: There is no Prince Charming to save us from climate change

Marcel Höche, Senior Manager Outdoor Brand Activations & Professional Athlete Adidas Terrex, talked about sustainability, "bad guys" like the industry, Novel Entities and Biosphere Integrity. And: There will be no Prince Charming who will save us all from climate change - we all have to manage that together as one.

Discover more speakers

Party at the ISPO Brandnew Networking Night

Work hard, play hard! After the action-packed finale of the ISPO Brandnew Pitches, the community ended the evening at the ISPO Brandnew Networking Night - the ideal opportunity to make new contacts in a relaxed atmosphere. Red Bull DJ Pretty Boys D-Nice provided the right music.


Trend-setting innovations in the Retail/Digitize Hub

Whether it's virtually designed textiles with an astonishing level of detail from CLO Virtual Fashion, exciting possibilities for using sensor technology for both consumers and businesses with Wrlds Technologies, or the impressively diverse use of 3D technology with Style3D: the Retail - & Digitize Hub shows the audience a glimpse of the future.

ISPO Brandnew Award: The winners have been announced!

After a day full of exciting pitches, Ida Sports Football Boots is the winner of the award! The Category Winner "Performance, Body & Mind" beats heat it® , Category Winner "Outdoor, Adventure & Snowsports" and 3D Scanner by Covision Media, Category Winner "Sports, Technology & Platforms".

Volle Ränge bei der Verleihung des ISPO Award 2022 am Dienstag

ISPO Award Gathering: Full rows and beaming winners

A total of 58 award-winning products received the sports industry's renowned seal of quality at the ISPO Award Gathering, and a whole 96 brands exhibited their award-winning products at ISPO Munich. The winner of the ISPO Public Choice Award, chosen by the Consumer Experts of the ISPO Collaborators Club, was also announced. The beaming winner: the MIUtech insulation jacket by Muntagnard in cooperation with Innovation Unit.

Become an ISPO Munich reporter—Your videos are wanted

Whether it's wide-angle shots of the panel discussion, close-ups of your favorite athletes or a beautiful community moment. Share your best ISPO Munich experiences and become a reporter yourself.  Get involved in ISPO Munich coverage by sharing your best videos with the community. Stream live and get the opportunity to showcase your brand from a different angle. Let's go!

Runner's World running symposium is open

The Runner's World running symposium has opened at the ICM. Here, industry experts and running brands such as Adidas and On discuss the latest innovations and trends in the running scene. To kick things off, Urs Weber from Runner's World gave an insight into the figures for the running industry in Germany.

Live-Pitch auf der ISPO Munich

The hottest newcomers at the ISPO Brandnew Live Pitch

The second day of ISPO Munich started with the first round of the ISPO Brandnew Live Pitches! Four participants presented their start-ups in the category "Performance, Body & Mind (physical product)". At 1 pm, the participants in the categories "Outdoor & Adventure & Snowsports" and at 4 pm "Sports Technology & Platforms" pitched. The winners of each category will then compete in the exciting final at 5 pm!

More about the start-ups


Well attended: Press conference in the afternoon with Mischa and Alexander Zverev as well as improvr CEO Alexander Will.

Alexander and Mischa Zverev, tennis and a special VR goggle

In addition to tennis, the brothers talk with Alexander Will about VR glasses, which train the brain so that all bodily functions can be used to the maximum and optimally. Also: "Nobody works harder than him": says Mischa about his brother Alexander. Because he has launched a heart-touching project to help people with diabetes.

Duct tape in bed? Exciting insights in the Red Bulletin Live Podcast

Half an hour full of valuable tips and tricks. In the Red Bulletin Live Podcast "The Biohacking Practice" Stefan Wagner, Anton Palzer, Dan Lorang and Andreas Breitfeld deliver an exciting coaching session. There is also a term that even Toni is unfamiliar with: Mouthtaping. What is it all about? You can listen to it on all common podcast platforms now (only available in german)!

Listen Now

Award Bild Zelt

Unboxing: From idea to product in just 10 days!

It can happen that fast. On the first day of the trade fair, two young brands presented live products that they developed in just 10 days - from idea to completion! It worked with's 2D and 3D design tools and the design and action capabilities of its suppliers. Sebastian & Line showed off their multifunctional hiking jacket on stage. Solo mountaineer Jost Kobusch, on the other hand, has developed a tent that is lightweight yet can withstand storms.

Want to find out more news from the first day of the trade show? Then read our ISPO Munich Special!

Read now 

bluesign Panel Talk: "We need to change the way we think, before we can become sustainable".

At the bluesign Panel Talk, Antje von Dewitz, Eva Karlsson, Kilian Hochrein and Kutay Saritosun discussed the topic "Enabling a better future: A vision for sustainability". What do the experts wish for the future? That the industry works together again as a team in harmony with nature!

These are the 3 top trends in the textile industry 

Textile expert Louisa Smith presented the ISPO Textrends Award to the winning brands and introduced the 3 megatrends in textiles:

Accountability, Transformation & Humankind

"Longevity is the most important factor in sustainability"

How important sustainability is for the entire sports and outdoor industry became clear at the panel talk of the textile industry. When it came to sustainability, the experts agreed that it was not just about the innovative processing of environmentally friendly materials, but about the entire value chain, from design to production to packaging. "Longevity is the most important factor in sustainability," emphasized Reiner Gerstner, Schöffel's Senior Vice President Marketing. It is up to the brands to make it clear to consumers that sustainability also costs more.

New life for your clothes at Patagonia in the Future Lab

Sustainability is a big topic at Patagonia. This year, the brand's founder announced he was giving his company away to help save the planet. And the brand is also presenting innovative ideas at ISPO Munich for living in a more sustainable and environmentally conscious manner. If you have clothes with a few quirks, you can have them patched at Patagonia during the days of the fair. Stop by at the Patagonia Repair Truck in the Future Lab in Hall B2 now.

New perspektives on wintersports 

New perspectives on winter sports: The first talk in the Future Lab

The Main Stage in the Future Lab is open! Gerald Stöllnberger, Bernhard Ratschuller, John Ha Jun Yang, Martin Dolezal and Reto Aeschbacher discuss the question: What will winter sports look like in the future? Martin Dolezal is certain: "Winter sports has a big big future!"

At the first talk at ISPO Munich, the experts presented exciting solutions that will shape the winter sports industry. One lesson learned: In the future, winter sports will not only be something for the country, but also for the people in the cities!

Exhibitors at ISPO Munich

ISPO Munich 2022 starts!

Finally, the anticipation has come to an end: The most important sports trade fair in the world has started. Over the next three days, look forward to 1700 exhibitors in 10 halls, exciting talks on several stages and relaxed networking at the ISPO Parties! 

All info 

At the hybrid jury meeting the winners and selected brands of ISPO Brandnew 2021 were chosen
At the hybrid jury meeting the winners and selected brands of ISPO Brandnew 2021 were chosen

These 14 startups you should have on your radar

ISPO Brandnew scouts out the hottest newcomers in the industry for you! Discover 14 brands of tomorrow that are worth following right now. 

Discover now 

This is what the 3rd day at ISPO Munich will be like

Relaxed networking at the European Outdoor Group Breakfast, highlight talks on sustainability and the presentation of the ISPO Consumer Insights Report as the trend barometer for the industry - this is what awaits you on the last day of ISPO Munich! 

Plan now 

Not yet a high flyer - but sustainable textile sourcing is picking up speed

On the way to high-flyers: sustainability in the textile industry

Recycled, upcycled, downcycled and recyclable - the topic of sustainability keeps the textile industry on its toes. The ISPO Textrends Forum at ISPO Munich shows the latest technologies and award-winning products - and we'll reveal a few groundbreaking trends in advance.

Discover now

This is how the 2nd day at ISPO Munich will be

On the second day, too, the program is packed with exciting discussions and panels on solving global challenges and ideas for the future of sports.

Plan now

Get the party started: These are the most important parties and events at ISPO Munich

Are you at ISPO Munich? In addition to trends and innovations, one thing is also in focus: networking! And what better place to do that than at the official ISPO parties, booth parties and (after show) events? What shouldn't you miss this year?


The most important topics and trends in the winter sports market
The most important topics and trends in the winter sports market

This is how the first day at ISPO Munich will be

A run in the morning, celebrities and many winter sports trends: You can find out here what awaits you on the 1st day at ISPO Munich.

Plan your first day now

Anna Rodewald (left) and Cira Riedel, founders of the online platform and hosts of the ISPO Sustainability Hub

Learn from the best: In the Sustainability Hub at ISPO Munich

The Sustainability Hub at ISPO Munich is all about sustainability. The founders of the Greenroom Voice agency will also be there. How Anna Rodewald and Cira Riedel want to preserve nature with their work, which brands are participating in the Sustainability Hub at ISPO Munich 2022, and why greenwashing often happens out of ignorance, the two now tell in an interview.

Read now!

Besuche zusammen mit Stefanie die ISPO Munich 2022

Up close on our social channels

We can't bring the booth parties home to you after an action-packed day at the trade show - but on our social channels you'll be closer to the most important event of the sports industry than anywhere else! Our live reporter will take you along at ISPO Munich, test the latest products for you, show you the leaders of the sports business on stage and spotlight star guests for you. 

Follow us

ISPO Award: Choose the best of the best and win a season pass for your ski resort!

The sports industry has made an impressive leap forward in innovation - and we've honored the top products for you with the ISPO Award 2022. Discover the most innovative products of the year now, which will also be exhibited at ISPO Munich.

But you decide which winning product will be chosen as Public Choice. Vote now until 27.11.2022 for your favorite product and win a season pass for a ski resort of your choice (max. value 600 EUR/CHF/USD)! The winner will be chosen live at ISPO Munich and announced directly on

Read more

First a ski pro, then a professional cyclist. Toni Palzer tells how he made it

Red Bull flies over ISPO Munich 2022: Hack your Body with the Red Bulletin Live Podcast

Living for 120 years with biohacking? At least that is the goal of Stefan Wagner, co-host of the Red Bulletin Biohacking Podcast. Together with Andreas Breitfeld, he gives weekly tips with a big impact on fitness, performance and quality of life. At ISPO Munich, you can experience an episode live, which the hosts record together with professional racing cyclist Anton Palzer and coach Dan Lorang from hansgrohe in the form of a coaching session. 

Read more

When these leaders speak at ISPO Munich, the sport world listens!

What do Christian Schenk, Antje von Dewitz and Louisa Smith have in common? They love what they do. And that's exactly why we love them!

Not only do they belong to the leaders of the sports industry and make great things happen, they will all be in the spotlight this year at ISPO Munich 2022. We're already telling you what insights and inspiration you can look forward to - whether on site or directly afterwards, first on 

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Alexander Zverev gehört zu den Forbes 30 Under 30 DACH 2020.

A selfie with Alexander Zverev

ISPO Munich is not only a meeting place for the Who's Who of international brands, retailers and visitors. The sports stars of the scene also take the opportunity to finally talk face to face again. Big names like Alexander Zverev, Denise Schindler, Felix Neureuther and Imke Salander share their insights, present their products and connect with visitors. Read now who will be coming to ISPO Munich and don’t forget to follow your favorite athletes.

Read more


Press conference for ISPO Munich 2022. 

We'll provide you with all the highlights, facts and figures live from 12:00!

12:40 p.m. - Programme highlights of ISPO Munich 

Don't forget to stop by the Future Lab with over 70 exciting start-ups in the ISPO Brandnew Area! The ISPO Award Area is also worth a visit: Here, the almost 100 winning products of the ISPO Award will be exhibited - the best products that the sports business currently has to offer. Exclusive facts and figures are provided by the current Consumer Insights Report with brand ranking and trend forecast. 

12:33 hrs - Celebrity guests at SPO Munich

The Who's Who of the sports business meets at the world's most important sports trade fair. This year, for example, Olympic tennis champion Alexander Zverev and his brother Mischa will be there. On the first day of the fair, they will inform visitors about innovative training technologies in professional sports such as virtual reality.

Also taking part: former alpine skier Felix Neureuther, alpinist Kazuja Hiraide, surfing world champion Björn Dunkerbeck and freerider Maxime Chabloz.

12:30 p.m. - ISPO Cup goes to Patagonia

With the ISPO Cup, ISPO honours social commitment. This year the prize goes to Patagonia and will be presented to the management live at the trade fair.

12:26 p.m. - ISPO Munich is all about sustainability 

Whether product innovations, Innovation and Sustainabilty Press Tours, Patagonia's Repair Truck or measures to reduce the trade fair's carbon footprint - sustainability is a priority for both exhibitors and the ISPO Group itself.

12:19 p.m. - ISPO Group announces cooperation with Highsnobiety

Sports and fashion are moving ever closer together - and that's exactly what we're celebrating with a cooperation with the brand Highsnobiety on the joint platform "520M", which will be presented for the first time at ISPO Munich. Look forward to events, talks and talents!

12:15 pm - Bigger than ever

1500 exhibitors from 55 countries and 55,000 visitors will be guests in ten halls divided by segments - with Outdoor as the largest area. The centrepiece will be the Future Lab with curated themed areas.

12:05 p.m. - November premiere for ISPO Munich!

After the Corona break, ISPO Munich is finally back. The restart on the new date (28 - 30 November) is themed "New Perspectives on Sports" - and there are also some changes to the concept. The pandemic, interrupted supply chains, the Ukraine war and the gas crisis: never has the sports business faced greater challenges and never has it been more important than now to come together as a community. 


ISPO Brandnew: Megabrands in the making - and you are there!

Megabrands like GoPro, Naish Kites or Nixon were awarded the ISPO Brandnew Award as newcomers and dominate the market today! Be there when the hottest start-ups prove themselves in live pitch sessions at the Future Lab of ISPO Munich 2022 and the Brandnew jury chooses the winners. Take advantage of the Brandnew Networking Night to get in touch exclusively with the next generation of innovators.

Learn more


Save the date: Celebrate with us the top brands 2022

Make a note of the second day of the trade fair (November 29, 2022) at 1 p.m.! Because that's when the Best of the Best will once again be honored in the ISPO Award Area - the most innovative products that the sports business currently has to offer and that set the tone for the future. At the Award Gathering, the brands will receive their awards live. Get in touch with them, celebrate with us and see the product highlights directly on site.

Learn more

ISPO Award Gewinner 


Yoga at ISPO Munich: Take your time out!

Trade show days can be very exhausting - we and Blackroll know that very well. That's why we've organized a live yoga and Blackroll session for you at ISPO Munich 2022! Give your body a little time out so you can hit the ground running again afterwards, and learn how to keep fit at home in your home office.

Learn more

ISPO Shanghai 2019 Yoga


Hot Connections for Sports Business: ISPO Brandnew UpVentures Launch

Innovation needs collaboration! And that's exactly what the ISPO Brandnew UpVentures platform is for. We bring startups and the sports industry together - creating winning teams that can successfully prove themselves on the international playground. Be part of our launch at ISPO Munich from the very beginning!

Learn more


Stay up to date with the sportsfashion highlights 2022

Sportsfashion is diverse, colorful, innovative and inclusive - and constantly changing. ISPO Munich is your opportunity to get up to date again, get an overview of the sports fashion market and get inspiration for your own business. We'll also keep you up to date all year round on

Learn more

Two visitors at ISPO Munich
Sportswear may be not only functional, but also fashionable.


Don't miss: Winner announcement of the ISPO Textrends Award 24/25 at ISPO Munich!

Top products need innovative materials - and these are exactly what the experts of the ISPO Textrends jury scout for you. You can already read about the trends the jury discovered when judging the materials on The winners for the 24/25 season will be revealed at ISPO Munich 2022 - so be sure to check out the Textrends Award Forum!

Learn more

High-performance products require first-class materials


Health & Fitness at ISPO Munich: These brands will be there

This year it's all about regeneration and prevention! Top brands like Blackroll, Waterrower and Everlast will present their latest highlights to the public for the first time. You can gain insights into the topic of physiotherapy at the therapie MÜNCHEN guest event. And if you want to get active yourself, the Padel Village is the place to be - just pick up a racket and try it out.

Learn more

Blackroll-Training auf der ISPO Munich


Outdoor at ISPO Munich 2022: This is new

In the outdoor market, the motto is clearly "Outdoor for everybody" - the target group and thus the product range is getting bigger and bigger. From wellbeing to repair, we'll give you an overview of the most important changes in the industry at ISPO Munich 2022. And in advance, you can find out what you can look forward to at

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Winners of the ISPO Award 2022 have been announced!

The third round of the ISPO Awards 2022 has ended and the 16 winners have been announced! Whether avalanche technology for the backpack or magnetic locking hydration bladder, the field of applicants has never been so diverse. Discover the winning products now on and be there at ISPO Munich 2022 when the brands receive their awards. In the ISPO Award Area, you can take a closer look at the products yourself and get in touch with the manufacturers.

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Program for ISPO Munich 2022 is fixed

ISPO Munich is the stage for all topics that move the sports industry - and sets the agenda for the future of sports business. Get inspired by athletes and innovators and their perspectives on the industry's biggest challenges. You can already find the program highlights on

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ISPO Munich Online Conference 2021


ISPO Munich 2022: Core segments and exhibitor highlights for your trade show planning

Exhibitors and brands from over 50 countries will show their product highlights at ISPO Munich - to give you the perfect overview for your planning, we present the core segments from Outdoor to Sourcing and reveal the most important exhibitors in these areas.

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Pure innovation in the new Future Lab

The Future Lab is new at ISPO Munich 2022 and delivers exactly what it promises: It is the perfect arena for innovations, megatrends, digital transformation and connectivity. There you will get an overview of innovative products, new players on the market, sustainability concepts and solution providers for the sports business of the future. Meet like-minded people and celebrate the sports community with us there in the evening.

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"More important than ever" - why retailers and exhibitors are looking forward to ISPO Munich 2022.

There is simply no substitute for physical trade shows! All the greater is the anticipation among retailers and exhibitors such as Martin Stolzenberger, Managing Director of Bergzeit GmbH: "ISPO Munich was and is the leading international trade fair for sports. A place where the industry meets, exchanges news and trends. After Corona, we find such events more important than ever before." More statements at

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ISPO Munich 2022: What's new this year

After a two-year covid break, ISPO Munich is back from November 28 to 30 - and it's got some new things in store. For example, this year's motto "New Perspectives on Sports." Also new is the Future Lab, which, as the centerpiece of the ten exhibition halls that are now almost fully booked, provides solutions to the most burning questions of the sports business. You can find all the information on the new concept right now at

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These are the top exhibitors at ISPO Munich 2022

In November, it's time to meet again at Europe's largest sports trade fair! For even more anticipation, we're already telling you which exciting brands will be there as exhibitors and what you can look forward to.

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5 reasons for ISPO Munich 2022

It's coming soon: the international sports industry will meet in Munich at ISPO Munich from November 28 to 30, 2022 . You are not convinced yet? We have 5 good reasons for you not to miss the event of the year: You can benefit from the long-lost, personal exchange, discover new innovations and brands, meet industry colleagues and athletes. Get inspired by the sense of community and celebrate with the industry!

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The new ISPO Group top

Tobias Gröber is back as "Head of ISPO Group", Lena Haushofer becomes Project Manager for ISPO Munich and OutDoor by ISPO - with a strong team, ISPO creates the basis for further successful industry trade shows. Get to know the people behind the show and find out what the ISPO Group will be focusing on in the future.

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Lena Haushofer and Tobias Gröber.
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