Sneakers are also more and more popular among women. Experts explain the trend of athleisure – and the marketing of global sports brands, who collaborate with designers and female influencers. Even high-fashion brands are joining in.
The search for suitable professionals in the design, tailoring and product management sectors appears to be difficult for businesses – and also because there is a lack of appropriate training pathways: Greater Munich is to be home to an expertise center.
When it came to summer sporting activities, athletes would switch from their winter synthetics to cotton, but while cotton delivered that natural dry touch, the wicking capabilities lagged behind, as fabrics would absorb sweat, rather than manage and disperse it.