Design

How does creativity flourish in the sports industry? ISPO.com spoke to Erman Aykurt, the Creative Lead of Gore Wear, about this question. In the interview he not only explains what creativity means to him and his work and where he starts. He also explains how cooperation and trends develop and influence creativity.

The ISPO Academy Masterclass brings together design talents from around the world in workshops. ISPO.com spoke with participants about their approaches to a sustainable future in the sports and outdoor industry.

The European Fashion Award FASH 2020 honours the greatest talents in the fashion industry. This year there is a special prize in the workwear category. A total of 5,000 euros in prize money and support sponsorship await the winners. Application is possible until end of April.

Despite all prejudices against Chinese design, it was the new design strategy that brought the sports giant an international success in 2018.

Good sports fashion designers are in high demand. They’re facing new challenges in a digitized world. A renowned sports fashion designer reveals what these challenges are.