Future Lab

Create future solutions for the sports industry today

The Future Lab features six theme hubs for innovation and transformation in the sports industry, with a focus on creating future solutions. Attend the Future Lab for three days filled with new inspiration, thought-provoking presentations, and conversations with business leaders and experts on one of the stages. Gain insights, network in the catering and lounge areas, or contribute to shaping the future of sports yourself.

Brandnew Area

Discover promising startups and upcoming brands that will revolutionize the sports industry. From disruptive gear to sustainable designs, the ISPO Brandnew village is a melting pot of creativity and passion. Groundbreaking ideas and the latest technologies come together to create a hotspot for forward-looking innovations.


Award Exhibition

Innovation is crucial for staying ahead of the competition. The ISPO Award acknowledges innovative sports products and services with an award and a dedicated exhibition area that celebrates game-changing products in the sports industry. Submit your product to stand out with your innovation or explore the awarded products on-site.


Talent Hub

Along with the Young Talents program and the ISPO Collaborators Club, we promote the next generation through a dedicated program for trainees from the retail sector. We have a designated area with a lounge and food corner to facilitate networking and exchange, and it can also be used for workshops and breakout sessions. Join special lectures, guided tours, and catering in this area.


Digitize Hub

Uncover the latest trends in retail tech, explore interactive showcases, and gain insights from industry pioneers who are shaping the digital landscape. Whether you're a seasoned retailer or an aspiring entrepreneur, the Digitize Hub is the ultimate destination to unlock the secrets of success in the digital age.


Innovation Lab

At the Innovation Lab, leading companies, startups and experts will present visionary solutions that will change the sports sector for good. From smart wearables and high-tech materials to digital innovations, the way we do sports will change forever.



Fashion is always on the move - influenced by urban culture and society. Whether you're interested in high fashion or streetwear, the curated Zeitgeist area in B1 has something for everyone. From the latest fashion drops to designer collaborations, this area is the perfect place to keep up with the ever-changing trends in the world of fashion.


GameChanger Sports Hub

Wearables and gaming are on the rise, revolutionizing sports through technology and gamification. In this area, digital fitness application providers, tech companies, sports clubs, foundations, sports brands, and universities will meet with sports influencers, members of the ISPO Collaborators Club, and representatives of Millennials and GenZ to discuss future growth topics in sports. Don't miss the hackathon event.

Event Program

The Future Lab is home to many events, presentations and workshops. Take a look at the event program and join the events that interest you.

Take Part in ISPO Munich 2023
  • Participate in the

    Present your company, your products and technologies to a large professional audience as an exhibitor and start up a dialog with your customers.

  • Get your

    Join us as a visitor at ISPO Munich 2023 and explore trends and innovations up close and first-hand. Be inspired and share your knowledge in exciting discussions.

  • Become a

    Profit as a sponsor from the numerous visitors and take advantage of one of the many sponsorship opportunities to maximize your visibility.