Successful marketing in sport business

Brand development, marketing and brand strategy are big issues in sport business. However, successful marketing in sport business demands a lot of know-how and knowledge of target markets and consumers. Knowledge that our editors are able to convey in well-founded specialist articles, thanks to many interviews and background discussions with marketing experts.

Marketing

  • Sports Business
    Dwayne Johnson
    Under Armour takes on “The Rock"
    The American sportswear manufacturer, Under Armour, has announced a partnership with Dwayne "The Rock" Johnson. The actor and producer will undertake several tasks at once.
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  • Sports Business
    DOSB President Alfons Hörmann announced tough association reforms at SpoBiS in Düsseldorf.
    German sports under the microscope
    After Hamburg’s failed bid for the 2024 Summer Olympics, the German sporting world must reposition itself to earn back societal acceptance. A commentary by the editor-in-chief of ISPO.com.
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  • Winter sports
    Severin Freund earned around 183,000 euros
    A Tournament Worth Millions
    The ski jumping grand slam enchants – and moves – millions around the new year. Yet given all this money, showmanship and the risks taken by the athletes, the underpaid jumpers still receive relatively little.
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  • Sports Business
    A woman running at sunset
    The emperor needs new clothes!
    Our columnist Prof. Dr. Eckehard „Fozzy“ Moritz writes about "The future of sports" on a monthly basis – and he lays it on the line. This time, he wants us all to shape the future of sports together.
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  • Winter sports
    Ski jumper up in the air at the Four Hills Tournament
    Four Hills Tournament: the flying promotional platform
    Each jump is replayed in slow motion. The ski brand is (almost) always in the picture. And millions of viewers who have nothing better to do around New Years look on with fascination. The Four Hills Tournament is the ideal promotional platform for jump ski manufacturers. 
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