Sports Business/10/20/2017

News portal with new design

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ISPO's new brand identity has also changed the design of the website. The news portal for the international sports business has now become even more user-friendly thanks to an extensive relaunch. But not only visually, the new website for the leading medium of sport has not only developed visually.

News and background information from the world of international sports business - always up to date on
News and background information from the world of international sports business - always up to date on

The fact that a trade fair nowadays offers a 365-day service is a logical consequence of the digital transformation. In the case of ISPO this means that the sporting goods industry has evolved, and, the leading sports business medium, is making progress in this development. consistently illustrates this fact with the relaunch - permanently up to date, in a future-proof design and with consistent consideration of the latest technological development possibilities. is the platform for experts in sports. We provide daily news, insights and services for business professionals and consumers. On the newly designed homepage, this is illustrated visually more clearly: large-format pictures reflect the focal points. Thanks to optimized user guidance, the user experience becomes even more sustainable.

Experienced journalists and renowned guest authors

The editorial team of ISPO. com, consisting of experienced, highly qualified journalists from the sports and business sector, supported by renowned guest authors, bundles the most important news of the global sports industry with editorials, reports, interviews and expert opinions of opinion leaders.

B2B and B2C from one single source

Companies, people, products, trends, markets and know-how:'s department pages, which you will find below the navigation bar, already show that the sports business portal of the Messe München is aimed at sports professionals and end consumers alike. On the start page, the most exciting articles from different subject areas are placed below the three top topics. Currently, these are: News & People, Trends and Innovations, Career, Outdoor, Tips and Products, Asia and Snowsports.

At the end of each article you will find two clouds of topics - to further articles from the corresponding topic area as well as to the top topics of

B2B and B2C from one single source, brings the world of sports together, according to the new brand claim "Accelerating Sports".

The Business Solutions of ISPO

On ISPO, the digital touchpoints become consistently accessible. What applies to the new brand identity is consistently continued on the ISPO. com website. The offer of the full-service provider ISPO is mirrored 365 days a year on the net. This is also reflected on the website. The solution: All business solutions under one roof.

News, trade fairs, awards and innovations, community and further education are the major focal points of ISPO. They can be found in the navigation, are also at the centre of the website and will be even better represented by the relaunch of This is particularly evident in the redesigned ISPO Munich website.

ISPO Munich with intuitive user guidance

The ISPO Munich has been THE meeting place for the sporting goods industry for many decades - exhibitors, trade visitors and media representatives can find all the relevant information they need with just a few clicks on the new website of the world's largest sports trade fair.

The optimized structure guides the user intuitively through the channels segments, program and journey, and offers with "About ISPO Munich" a lot of exciting background information. The list of exhibitors and the hall plan are also just a click away

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"Accelerating Sports" – this also applies to Whether you are a sports professional and/or an end user, offers you the digital opportunities offered by the international sports network.

Discuss with us the latest developments in the world of sports business, use the commentary function under our articles, share our texts on Facebook and subscribe to our daily news ticker.

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Gunnar Jans ist Chefredakteur von ISPO.COM Author: Gunnar Jans