Sports and Health

Balancing Mental and Physical Well-Being

Explore the multifaceted world of health in sports, where physical fitness, nutrition, mental well-being, and innovative technology intersect to enhance performance and drive business growth. Our comprehensive coverage includes expert insights into the latest health programs, advanced sports nutrition, and corporate mental health strategies. Stay informed on the latest developments in sports tech, AI’s impact on the health industry and the crucial role of health policies and ethical practices. Join us in promoting a healthier, more active lifestyle through informed and strategic approaches to sports health.

  •  
    31%

    New data reveals a that 31% of adults are inactive and are not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week) 

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    35%

    If this trend in inactivity continues, global levels of physical inactivity are projected to rise to 35% by 2030 (from 26% in 2010) 

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    $300 billion

    The economic cost of treating health conditions that are preventable by engaging in a more active lifestyle will exceed US$ 300 billion by 2030 

Fighting the Inactivity in Today’s Society

Combating a sedentary lifestyle is crucial for improving public health and enhancing quality of life. Learn the latest insights, offering effective strategies and discussing the importance of regular exercise, proper nutrition, and mental well-being and how it relates to a business environment. Stay informed and discover practical tips to incorporate more movement into daily routines, ultimately fostering a healthier, more vibrant lifestyle and business. 

Eine Gruppe beim TRX Training
The 11 Best TRX Exercises
Almost no training form is as flexible and equilateral as the TRX training. The suspension system is easy to transport and allows a variety of exercises. We show the 11 best TRX exercises.

Corporate Health and Well-Being

Promoting health and well-being in a corporate setting is essential for fostering a productive and positive work environment. Healthy employees are more engaged, motivated, and productive, leading to better overall performance and reduced absenteeism. Well-being initiatives, such as stress management programs, mental health support, and opportunities for physical activity, help employees maintain a balanced and fulfilling life, which in turn enhances job satisfaction and loyalty.
 
Investing in employee health reduces healthcare costs and mitigates risks associated with chronic diseases and burnout. Companies that prioritize well-being also attract and retain top talent, as prospective employees are increasingly seeking employers who value their holistic health.
 

By creating a supportive and health-conscious workplace, businesses can boost morale, improve team dynamics, and achieve sustainable growth. Comprehensive wellness programs that address both physical and mental health are key to driving long-term success in today’s competitive corporate landscape. 

The Future of Sport, Health and Retail Whitepaper

This is the only Europe-wide survey of over 1800 people that clearly looks at the interplay between sport and health to provide information and guidance for decision-makers in sport and healthcare. The whitepaper also clarifies the potential in retail, why corporate health is important and where the sports and healthcare industry need to address the unfulfilled expectations and deficits of the healthcare sector. 

Sports and Health Tech

Technology plays a pivotal role in advancing health and sports performance. Innovative tools such as wearable fitness trackers, smart fabrics, and AI-driven health diagnostics provide users with real-time data to optimize their training, monitor their health, and prevent injuries. Read detailed product reviews and expert analyses of the newest tech innovations designed to boost performance and enhance well-being.  

 

Market Opportunities

The following list covers some of the most promising new opportunities in the sports health business to jump on now:

  • Wearable Fitness Technology
  • Nutrition and Dietary Supplements
  • Rehabilitation and Physical Therapy
  • Mental Health and Wellness Programs
  • Sustainable Sports Products
  • Sports Analytics and AI
  • Virtual and Augmented Reality Training
  • Fitness Apps and Online Coaching

By capitalizing on these opportunities, businesses can drive growth and innovation in the sports health industry, meeting the evolving needs of consumers and athletes alike.

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    More than one in eight EU citizens does not even walk for ten minutes, according to the survey.
    These are worrying figures presented by Commissioner Tibor Navracsics at the annual EU Sport Forum. 46 percent of Europeans say in the Eurobarometer survey that they "never play sports". In order to change this, the EU is now hoping for help from employers.​​​​​​​