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Mother plays basketball with her two children
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Health/05/11/2025

Women's health: Why care work, career, mental health & sport belong together

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Our mothers drove us to training, handed us our forgotten sports bags and gave us access to sport at an early age.
Whether on the pitch, in the company or in everyday family life: women bear responsibility on many levels - organizationally, emotionally and mentally. It is often overlooked how strongly this "mental load" also influences their own activity - and how important targeted sports activities are for them in particular.

For Mother's Day, we are therefore looking at how exercise can promote mental health, how cycle-based training sets new standards, why professional sport and pregnancy are not a contradiction in terms - and what modern managers can learn from mothers. It's about more than care: it's about leadership, innovation and structures that treat health not as a privilege, but as a foundation. That's why ISPO 2025 will bring together the healthcare sector, companies and industry from 30 NOV. - 02 DEC. in the Health & Wellbeing Arena to find solutions that will shape the future of sport!

Health meets sport - at ISPO 2025
Health needs sport - and sport promotes health. This is precisely why ISPO 2025 has become the central platform for brands from the Health & Wellbeing segment. For the first time with a dedicated hall for this segment. Position your brand where movement, health and innovation meet - and tap into new sales opportunities, target groups and partnerships in the growing health market.

Mental health for mothers: Why exercise is more than compensation

Mothers bear responsibility on many levels - emotional, organizational, mental. The so-called mental load accompanies them around the clock and can lead tochronic exhaustion and psychological stress. Many mothers refrain from exercising for this very reason, partly because self-care is perceived as "selfish".Dr. Fiona Bull from the WHO emphasizes the difference between the sexes: "Men tend to be more active than women. This means that women are less likely to reap the health benefits. Therefore, there is a huge opportunity for us all to encourage more women and girls to get active, stay active and stay healthy. This is really important, and unfortunately it is often overlooked." This is precisely why it is crucial to see exercise not as a luxury or selfish, but as a necessary part of mental health and female self-care.

It's not about peak performance. On the contrary: intensive sports sessions do not necessarily correlate with greater happiness. In a Japanese study, mothers who achieved the WHO recommendation of 150 minutes per week reported significantly higher subjective happiness (score: 4.56 vs. 4.09). Even 600 MET minutes per week - i.e. around five hours of moderate-intensity daily exercise such as walking or light cycling - made a difference. It is important that exercise is adapted to the current physical and emotional state - then it is maintained in the long term and acts as a real resource in everyday life.

A look at Sweden underlines how strongly political framework conditions are interwoven with mental health: In countries with equal parental leave, the need for anxiety medication among mothers falls by 26 percent. But a lot can also be achieved on a small scale - with exercise programs that take mothers seriously, create space for social connection and treat mental health not as a privilege, but as a foundation.

What is mental load in mothers?

Mental load refers to the invisible mental work in everyday life: coordinating appointments, remembering vaccination appointments, organizing gifts, remembering everything. This responsibility usually falls to women - in addition to work, household and family organization.

Why does this particularly affect mothers?

  • Traditional role models continue to have an effect: women are socialized to take responsibility for the family - regardless of their workload.

  • "Have it all" culture: social media increases the pressure to manage everything perfectly at the same time.

  • Figures show: On average, women do 52.4% more unpaid care work than men - a structural imbalance.

The consequences: Chronic exhaustion, excessive demands, increased burnout and depression rates

Professional sport and pregnancy: between reality and reform

Brazilian volleyball player Priscila Heldes is on the court despite her growing belly - medically supervised, with adapted training and the full support of her team. Her message: "I am healthy and feeling great. The first thing I did when I found out I was pregnant was to seek medical help. I am being monitored by a professional who has experience in the health of athletes and has cleared me to play, taking some precautions, of course." Pricila emphasizes the importance of medical care, but of course every pregnancy is individual. Every pregnant person should listen to their body and do what is good for them in consultation with doctors.

Physical activity during pregnancy not only promotes physical well-being, but also reduces the risk of back pain, gestational diabetes and depressive moods after the birth.

But while individual examples are encouraging, the case of Paralympic swimmer Elena Semechin shows the other side: After announcing her pregnancy, the three-time world champion lost sponsors. Her planned return to the 2028 Paralympics is uncertain - not because of her athletic form, but due to a lack of financial security.

The good news: things are moving. The Women's Tennis Association has introduced a pioneering maternity protection program in 2025. It also applies to players who adopt or become parents together with a partner. Twelve months of financial security and access to medical advice create new scope - not only on the court, but also in life.

Top stars such as Serena Williams, Naomi Osaka and Belinda Bencic show what is possible: sporting careers that take place not despite, but with a family.

The message is clear: if the structures are right, family becomes a strength in professional sport - not a risk.

What is cycle-based training?

Hormones influence the lives of women and mothers and the female cycle affects energy levels, endurance, recovery and even the risk of injury. If you know these rhythms, you can make your training more effective - with measurable added value.

What are the benefits of cycle-based training?

  • More energy in the follicular phase (day 1-14): ideal for strength and HIIT

  • Better timing for recovery and lighter loads in the luteal phase

  • Reduced risk of injury through targeted adjustment of intensity

  • Strengthening body awareness and self-confidence

Important: Every cycle is individual. It's not about rigid rules - but about targeted listening. If you train with your body instead of against it, you will be healthier, more motivated and more successful at sport in the long term.

Grafik Zyklusbasiertes Training
Cycle-based training increases performance and avoids overloading in each stage of the cycle.
Image credit:
Messe München

Women's health: from the gap to the solution

Women's health is not a "nice-to-have" - but a key factor for healthy societies and efficient companies. Theresa Härter, Consultant for Mental Health & Women's Health, WORK BODY MIND, spoke about this in her talk at ISPO Munich "Taboo or transformation - Why female health in the world of work is not a "nice to have".

She emphasized that 700 diseases are diagnosed later on average in women than in men. The result? Nine years of poor health - per woman. The economic damage: around 1 trillion euros a year, caused by missed diagnoses, incorrect treatment and structural neglect.

The solution is within reach: Gender-sensitive health management that differentiates rather than generalizes. Endometriosis, PCOS, lipoedema or the menopause - these diagnoses affect millions of women, but are often left out of prevention and occupational health programs. This needs to change.

What does that mean in concrete terms? Sports programs must take hormonal characteristics into account, nutrition courses must be tailored to clinical pictures such as PCOS, and mental health must also be considered in the context of chronic pain. Companies that take a holistic and gender-specific approach to health are not just investing in people - they are investing in sustainability.

ISPO 2025 (30. NOV. - 02. DEC.) is dedicating a separate hall to the topic of Health & Wellbeing. Here, new perspectives on physical and mental women's health will become visible - through products, concepts and discussions that combine sport, prevention and equality.

ISPO 2025
The sports and outdoor industry is on the move - and we are moving with it. ISPO Munich will move closer to the needs of the international sports business community. More space for exchange, clear structures and real encounters - that's what awaits you from 30. NOV. - 02. DEC. 2025.
Be there - we look forward to exchanging ideas with you!

Mothers, doers, encouragers: Leadership rethought

They are C-level, founders, industry pioneers - and mothers. Women like Amy Montagne (Nike), Carla Murphy (adidas), Anne-Laure Descours (formerly Puma) and Antje von Dewitz (Vaude) show what modern leadership can mean: Compatibility as attitude, self-care as strength, purpose instead of pure performance.

Antje von Dewitz, mother of four and Managing Director of Vaude, puts it in a nutshell: those who understand leadership as a form of care work lead more sustainably, more empathetically - and more successfully. For Amy Montagne, motherhood was the turning point: she completely changed her leadership, became more vulnerable, more visible - and therefore more effective. Anne-Laure Descours, on the other hand, deliberately chose Hong Kong as a place to live so that she could develop as a mother and top manager - a socio-political statement. Carla Murphy drives the outdoor sector at adidas with vision and perseverance - and is also an ultra-runner and mother of two.

What we can learn from mothers - 5 tips for the industry

  1. Prioritization - time is limited, focus is crucial.

  1. Empathy - communication becomes a management discipline.

  1. Efficiency - meetings with added value, decisions with clarity.

  1. Stress resistance - serenity through experience.

  1. Purpose-oriented thinking - working for something that counts.

According to a Danish study, the so-called "childbearing penalty" shows that mothers earn around 20% less over the course of their career - with mental and economic consequences. And yet it is precisely this experience and empathetic leadership qualities that give rise to new ideas: For example, functional pregnancy products, inclusive training concepts or sustainable brands that turn care into a business. So cheers to mothers, their leadership skills and conscious self-care!

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