Highlights of the World's Largest Sports Fair

ISPO Munich 2019: These Were the Highlights

ISPO Munich 2019 attracted more exhibitors than ever before. Numerous sports stars also populated the halls of Messe München. These were the highlights of the largest international sports fair.

Hall C6 was all about eSports and digitisation.

2943 exhibitors plus around 80,000 visitors: For four days, Messe München once again became the hotspot of the sporting world. "The sports industry is fueled by the strong winter, not only in Europe," said Klaus Dittrich, Chairman of the Board of Management of Messe München on the closing day.

Don't miss the annual event for the digitalization of the sports business! The ISPO Digitize Summit 2020 will take place in Munich on June 30, 2020.

ISPO Cup Went to Ex-Biathlete Ole Einar Björndalen

The day before, Dittrich awarded the ISPO Cup to biathlon legend Ole Einar Björndalen at the ISPO VIP Dinner. The Norwegian is thus the successor of former Columbia sportswear boss Gert Boyle, who won the Cup in 2018. In an interview with, the record Olympic champion revealed why sport should not be afraid of eSports.

In addition to Björndalen, there were, of course, other top-class guests at the dinner: for example the Olympic beach volleyball champion Julius Brink, 800 meter Olympic champion Nils Schumann and top model Barbara Meier or ultra runner Florian Neuschwander.

Tony Hawk Was the Star at the ISPO Digitize Pioneers Night

Skateboarder Tony Hawk was also one of the stars at ISPO Munich 2019, speaking at ISPO Digitize Pioneers Night about the future of the sports industry. In his opinion, digitalization will bring about a lasting change.

Skateboard legend Tony Hawk at ISPO Munich 2019.

Family Neureuther Visits ISPO Munich

Germany's most famous winter sports family populated the halls in the east of the fair: Felix and Christian Neureuther were in hall B6, Miriam appeared for an interview next door in A6. Felix talked about his chances at the World Championships in Are, Sweden, and made countless selfies. His father reported on the first race victory of the next generation.

Gina Lückenkemper: Electric Shocks for Victory

During her visit to ISPO Munich, supersprinter Gina Lückenkemper revealed how she wants to improve her current times with electric shocks and naps at noon. The Olympic ski champion Anna Veith could soon be known a sports official. And the double Olympic champion Britta Steffen spoke about her life as a young mum, a professional swimmer and her beginnings in a borrowed swimsuit.

Anna Veith during the autograph session.

EOG Presents New President at ISPO Munich 2019

Huge changes were annouced: Mark Held will be the new president of the European Outdoor Group. Until last year, he was Secretary General, now he takes over the position from John Jansen. "Mark is the best choice," says Jansen. Also in view of the next major event that the EOG is helping to organize in Munich: OutDoor by ISPO from 30th of June to 3rd of July at Messe München. 700 exhibitors have already confirmed their attendance.

ISPO Award 2019: Five Winners Full of Innovation

Not only new positions were announced at ISPO Munich 2019, but also winners. Five innovative products from the Snowsports, Outdoor, Urban, Health & Fitness and Team Sports segments were awarded. Mammut, Grüezi Bag, Berg Outdoor, Life Fitness, Select - and many other Gold Winners were delighted.

Das Team von G3 kann sich besonders freuen: Sie haben gleich zweimal beim ISPO Award im Segment Snowsports abgeräumt.
The G3 team can be especially pleased: They were Gold Winners in the Snowsports segment.

Brandnew Award - and a Touch of "Shark Tank"

Another victory went to Austria: Original+ is ISPO Brandnew Overall Winner 2019. The sports start-up impressed the jury with custom made skis. But now managing director Siegfried Rumpfhuber has to solve a small problem. Other young entrepreneurs presented their digital business ideas to a strict jury at the ISPO Academy Stage in a pitch situation.

The Loewi team won ISPO Brandnew in the Digital category.

Bloggers Express Their Wishes at ISPO Munich 2019

Other young and fresh faces in sports scene are the bloggers who populated ISPO Munich this year. About 300 were attending. has asked them what they wanted from companies.

Beim Blogger-Frühstück von The North Face konnten sich Influencer austauschen.
Influencers gathered at The North Face's Bloggers Breakfast.

Ski and Climbing Couple Hilaree Nelson and Jim Morrison

They're a couple. But not only that - Hilaree Nelson and Jim Morrison are also extreme skiers and mountaineers and faces of their sport. The two brand ambassadors from The North Face talked about late starts, evil mountains and deep snow.

Hilaree Nelson und Jim Morrison auf der ISPO Munich 2019 bei The North Face. 
Ski mountaineers Hilaree Nelson and Jim Morrison.

Target Group Women

"The target group of women is an important topic, not only at ISPO Munich," said Margit Dittrich at the opening of the Women's Lounge. She also founded the "Frauen Verbinden" network in 2015, which continues to grow. After Munich, there will be two new locations: Berlin and Hamburg. The capital city was chosen primarily for its proximity to politics, Hamburg for its proximity to the media, announced founder Margit Dittrich. More than 600 executives and entrepreneurs are members of the network.


eSports: FC Bayern Basketball Announces Partnership

FC Bayern Basketball professionalizes its eSports team with Bayern Ballers Gaming. It's not the first big club to join eSports. But now the FCBB has announced a crucial marketing partnership. In addition, more companies are pouring into the market. For the first time this year, ISPO gave visitors and exhibitors the opportunity to inform themselves about the future of the industry. The ISPO Digitize Area invited all visitors to participate for four days.

The eSports team of FC Bayern Basketball.

The ISPO Munich Sports Week

eSports also plays an important role in the heart of the city. The Globetrotter Store hosted FIFA 19 tournaments as part of the ISPO Munich Sports Week. In addition, the people from Munich gathered on the streets for plogging. The ISPO Munich Night Run started already on February 2nd - ultra runner Florian Neuschwander won over 5 kilometers. Until the 9th of February, Munich's visitors and those remaining in the city can still participate. You can see all events here in the event database of Sports Week.

Event bei der Sports Week 2018
Fitness at the ISPO Munich Sports Week

These Are the Next Dates of ISPO

  • OutDoor by ISPO: 30th of June to 3rd of July 2019
  • ISPO Digitize Summit: July 3rd and 4th, 2019
  • ISPO Shanghai 2019: 5th to 7th of July 2019
  • ISPO Munich 2020: 26th to 29th of January 2020.
Don't miss the annual event for the digitalization of the sports business! The ISPO Digitize Summit 2020 will take place in Munich on June 30, 2020.
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